According to Thai media news, on April 17, Mr. Chanalong, chairman of the Khon Kaen Chamber of Commerce in Thailand, revealed that the 2024 Songkran traditional event centered on Khon Kaen Province in the northeast region this year has been a great success, and the number of tourists who come to Khon Kaen Province to participate in various activities far exceeds that of previous years, which means that Khon Kaen Province is still a popular Songkran tourist destination for tourists.
He said that during Songkran period, hotel bookings and occupancy rates in and around Khon Kaen city are on the rise, and most hotels are full. At the same time, most of the flights to Khon Kaen are also full, and tourists have seen an increase in spending on travel, travel and souvenir shopping, which has led to the cash flow in Khon Kaen province approaching 1 billion baht.
In addition, he further said that Khon Kaen strongly agrees with the government's policy of making Songkran a world-class festival. In this regard, Khon Kaen province suggested that efforts should be made in planning and management to strengthen promotion to attract more foreign tourists to participate in the event, such as cooperating with airlines to promote and launch promotional activities six months in advance to ensure that foreign tourists who plan to visit Thailand can prepare in advance.