Lei Jun at the Xiaomi SU7 press conference,The first product to announce the price is not a car,But the original mobile phone holder (99 yuan),"None of the existing cars has a mobile phone holder designed for the mobile phone holder,We as a mobile phone manufacturer must solve this。 "Yes, it's very millet!
Is the phone holder used for navigation or for wife-proofing?
At the Huawei Hongmeng Ecosystem Spring Communication Meeting after about half a month, Yu Chengdong joked, "At first, I couldn't understand why many people still use mobile phone holders, but later I understood that it was because the navigation performance of their cars was not good and they needed to use mobile phones for navigation." Although he did not name him, many netizens believed that Yu Chengdong was ridiculing Xiaomi's mobile phone holder. Later, Lei Jun also took the opportunity to launch a topic, allowing netizens to vote on the topic of mobile phone holders, and it received another wave of popularity.
Of course, the results of this vote also prove that many netizens support Xiaomi Auto to design mobile phone holders. Among the people who eat melons, there is also Zhou Hongyi, who joined hands with Nezha Automobile, he ridiculed Yu Chengdong for not understanding users, saying that if the mobile phone is not placed on the stand to see the navigation, then it is very likely to be taken by the co-pilot's girlfriend or wife to check, and the driver may not be able to concentrate on driving because of fear.
One more choice to ensure the experience of more users
In fact, from a consumer's point of view, if you are not a loyal fan of a certain brand, there is a high probability that you will not choose the same brand of car because of your mobile phone. The reason why many people are now accustomed to using the car mobile phone holder is that the previous vehicle and mobile phone interconnection ability is limited, and the car machine screen can only simply prompt to receive new messages, or play the role of mapping the navigation screen, if the user has an emergency to deal with, then in the safe case of parking and waiting, it will be more convenient and intuitive to directly view and operate the mobile phone on the mobile phone holder. From this point of view, Yu Chengdong is indeed right, but the problem is that not all consumers have chosen high-end models with high-end intelligent driving systems, and it is also necessary to take into account the compatibility and interconnection of the car machine and the mobile phone system, so the emergence of Xiaomi mobile phone holder can help some consumers improve the user experience in the car.
We can't deny the demand for mobile phone holders from consumers of other brands just because some Huawei mobile phone users use the navigation of the world smoothly. Furthermore, whether to use or not is a consumer's personal choice, but whether the car company has taken into account the user experience in this regard, and whether it has specially developed and designed an expansion equipment, is a question of "whether there is it or not, whether it can be done or not". From this point of view, Xiaomi has indeed done it for the user, so that consumers have as many choices as possible.
Physical buttons can be installed, and Xiaomi focuses on listening to persuasion
In addition to the mobile phone holder,XiaomiSU7It also provides a price499Yuan of physical buttons for consumers to choose from,This button area can be installed under the central control screen,Use mechanical buttons/knobs to control air conditioning、Volume, etc.,Knobs have built-in NFC induction,The mobile phone can be connected to the hot spot in the car with a light touch,It is more convenient to use。 Compared with the aggressive practice of car companies insisting on physical buttons or directly replacing them with a whole large screen, Xiaomi's physical buttons that can be installed are a more humanized compromise solution, and it does not force users to adapt to the design ideas of car companies, so that users can retain their personal preferences.
Although from a technical point of view, the mobile phone holder and the central control screen expansion physical buttons are not the most high-end technology, but this must be the most able to take care of the user experience and emotions, which is the wisdom of Lei Jun as a top product manager, and one of the reasons why Xiaomi can win the love of many young people.