As early as 3 years ago, when Lei Jun just announced his entry into the automotive industry, many industry insiders predicted that Xiaomi and Huawei were destined to usher in a battle in the car circle.
Sure enough, less than a month after the Xiaomi SU7 was launched, Yu Chengdong couldn't help but take the lead in attacking Xiaomi Auto.
At the recent press conference of the new Zhijie S7, Yu Chengdong said when introducing the Hongmeng car machine: "Why do some cars still use mobile phone holders? I don't understand, but later I understood, it turned out that the navigation performance of the car was not good, and the mobile phone holder was just to open the navigation。 ”
"The HarmonyOS system can make all mobile phone applications on the car, and the powerful heart does not need a mobile phone holder!"
At the same time, Yu Chengdong also showed the data of 99% of Hongmeng's car navigation usage rate and 31% of other vehicle navigation usage.
Although he did not name him, when it comes to the mobile phone holder, it is difficult not to remind people of the scene when Lei Jun proudly introduced his mobile phone holder at the Xiaomi SU7 press conference.
"All car manufacturers did not consider how to install the mobile phone holder, I bought a basket of mobile phone holders to test, none of them were easy to use! We must make the best mobile phone holder, and the mobile phone factory must solve this problem. It attracted applause and applause from the audience.
Seeing that the "old rival" Yu Chengdong was suspected of ridiculing his own products, Lei Jun couldn't help it, and immediately posted a vote on Weibo that night "about the design of the original Xiaomi SU7 mobile phone holder".
As a result, among the 273,000 netizens who participated in the vote, as many as 85% chose "support".
The disagreement between the two sides about the mobile phone holder has been stirred up on the Internet, and many industry bigwigs have also exploded.
360 boss Zhou Hongyi recorded a short selfie video to support Lei Jun. He thinks that Yu Chengdong is a "straight man of steel" and thinks about the problem too simply. I have to say that this angle is indeed very strange:
"If your phone is not used for navigation, then it could be taken by your wife/girlfriend to play and checked. Have you ever thought about it, your mobile phone is in the hands of your wife, or in the hands of your girlfriend, can you concentrate on driving?
So the phone can't leave your sight for a moment. ”
Some netizens suddenly got the essence: "Guess why Ray always puts the stand on the left side of the steering wheel."
Surprisingly, even up to now, the Internet is still listing the indispensable advantages of mobile phone holders:
If you have a mobile phone holder, when you come to WeChat message, you can glance at it and decide whether to pull over and reply to the message.
Receiving and receiving phone calls and WeChat involve personal privacy, and many people don't want their privacy to be seen by others. The car machine is for everyone in the car, the mobile phone is for their own use, who has nothing to do with the car machine to reply to the message?
For another example, in the process of driving, when encountering high-speed toll stations, parking lot entrances and exits, etc., if you have a mobile phone holder, it will be much more convenient to adjust the payment code (although ETC has been very popular, but there are also cases where you forget to recharge/arrears).
When you encounter good scenery along the way, most people will choose to take some photos or videos with their mobile phones, and then post them to a circle of friends. Very few people use the car camera to take pictures and videos, and then tune it from the dashcam to the mobile phone.
Even the drivers and masters who run online car-hailing have installed two mobile phone holders in order to grab orders on different platforms......
All kinds of scenes seem to point to a conclusion: the mobile phone holder can be without, but it can't be without.
Seeing that the voice of public opinion on the Internet is intensifying, Yu Chengdong hurriedly posted a circle of friends to explain:
"At that time, it was a hot-selling electric car brand in the United States that complained about the inability of car navigation at the press conference, not Xiaomi SU7. Xiaomi is born as a smart phone, and there will be no problem with car navigation. Now the problem is some international smart electric vehicle brands and traditional fuel vehicles!"
Immediately afterwards, he posted a circle of friends, saying that Huawei also provides a wireless fast charging bracket for cars, and also provides HiCar to connect Huawei mobile phones to traditional car machines, so that non-smart cars can experience smart car functions.
As for the problem that the mobile phone holder cannot be fixed, you can find Taobao Jingdong to buy the hook.
At the end, don't forget to do a wave of publicity:
If you choose a new car from HarmonyOS, you don't need these peripherals.
Although Yu Chengdong has responded twice in a row to the question about the mobile phone holder, it can be seen from the content of the reply that Yu Chengdong's attitude towards the mobile phone holder is still "cut if you can".
In fact, behind this is the difference between Huawei and Xiaomi in the concept of car manufacturing.
Looking back at the whole press conference, it is not difficult to find that Lei Jun almost only did two things: one is to let more people know about Xiaomi SU7 through memory points, and second, that is
The whole process is selling the periphery at a clear price.
The mobile phone holder that has been pushed to the forefront this time is one of the many peripherals of Xiaomi cars.
For XiaomiSU7,In addition to the design and three electric highlights,The most surprising point is precisely that it is matched with a variety of peripheral combinations,It can extend a lot of possibilities,Just like a "big toy" with a high degree of freedom。
I believe many people have deeply experienced this kind of DIY fun.
At the same time, the "atavism" design of the Xiaomi SU7's physical buttons and semi-hidden door handles will indeed be more friendly to those users who transition from traditional fuel vehicles to new energy.
After all, among the hundreds of millions of Xiaomi users, many of them only pay attention to Xiaomi's brand influence, and they also rely on Lei Jun's favor and trust orders, and they don't know much about the new energy industry in full swing.
This is also why some people say that the Xiaomi SU7 is a "traditional car in the era of smart electric vehicles". Xiaomi's user base is more extensive than other new energy brands, and it is inevitable to adapt to more diverse user needs.
On the other hand, the vast majority of new energy vehicles on the market pursue a pure intelligent experience at the beginning of product design.
In their eyes, physical buttons to control vehicle functions are not "just needed", these can be replaced by voice assistants, and even car/mobile phone interconnection, so that the user's hands can focus on driving itself.
Therefore, the functions provided by a large number of physical keys have been consolidated and simplified.
At the extreme, they will even keep only the double flash and the mechanical lock of the door to pursue a minimalist design concept.
This may seem a bit anti-human, but once you get used to it, you will find it very convenient. Before getting on the bus, you can use your mobile phone to turn on the air conditioner in advance, set up the navigation, and call Xiaoyi, NOMI, and ideal classmates if you have anything to do after getting in the car.
In the future, the direction of intelligent cockpit development will also develop in the direction of pursuing the ultimate practicality and convenience.
This is very much in line with Huawei's identity as an "incremental parts supplier" for car companies, and it can also rely on the HarmonyOS system of the Internet of Everything to improve the user experience of the intelligent cockpit and help car companies build good cars.
Speaking of which, if you use a mobile phone to compare a car, Xiaomi's tonality is closer to Android, while Huawei's tonality is closer to Apple's.
Aside from the problem that various accounts cannot communicate with each other, some people who are used to using Android, even after a period of contact with the Apple system, will still not be able to adapt, and will eventually switch back to Android.
Android's stronger expansion capabilities and rich functions that can be freely customized are all needed by these users. In other words, for a car to serve people, it must fit people's needs.
Apple, on the other hand, plays a completely different game. Android "bare metal" certainly has a higher DIY ceiling, but if you want to play from beginner to proficient, there is a learning cost, and you have to set everything yourself, which seems more troublesome.
Therefore, Apple has given a very delicate and efficient "packaging plan". More concise and clear software and ecosystem, so that users only need to be on the same frequency as Apple, and they can use Apple devices very efficiently.
Whether it's an Android user or an Apple user, there is no difference between the two, just the difference between suitable and unsuitable.
Make a bold guess, users who choose Xiaomi cars and those who choose Hongmeng Zhixing are likely to be completely different.
Write at the end
Xiaomi and Huawei, two technology giants, have different ways of surviving in the automotive industry and different understandings of automotive products, which are bound to collide with stronger sparks in the more fierce competition in the future automotive market.
Whether it is the heated discussion of the mobile phone holder or the AEB dispute between Yu Chengdong and He Xiaopeng last year, it has a positive impact on the development of the entire automotive industry.
In this process, the opinions and opinions of users will become the high-quality "fertilizer" of the next stage of product definition for car companies, and then make the new product more in line with the needs of more people.
And we, as consumers, will also benefit from this.