Source: Xiaomi Auto
On April 17, Weibo user "Da Yao Tok" revealed that after buying the first version of Xiaomi SU7, he was forced to be dismissed by his own company (Jiyue Automobile) on the grounds of violating the non-compete agreement.
According to the content previously posted by the above-mentioned blogger, he mentioned the Xiaomi SU7 founding version on April 3 and participated in the first batch of deliveries held by Xiaomi Auto at its Yizhuang factory in Beijing. As soon as this matter was released, it sparked heated discussions.
In this regard, the legal department of Jiyue Automobile issued a statement on the situation, which said that it was recently reported on the Internet that Jiyue Automobile was fired because of the employee Yao Moumou's purchase of a certain meter car, which is contrary to the facts, and the company clarifies as follows.
Jiyue Automobile said that Yao Moumou violated the company's professional ethics and non-competition obligations by using his personal social media account to promote a certain rice brand model during his work at the company. In addition, Yao Moumou also had multiple unexcused absenteeism, and spread false information after being dismissed, which damaged the company's image and reputation. The company emphasized that Jiyue Auto has never banned employees from purchasing other brands of vehicles and provided parking and charging facilities.
At present, less than 20 days before the release of Xiaomi SU7, Lei Jun said that there are too many "never expected": the order has indeed far exceeded our most optimistic expectations, Xiaguang purple has become the hottest color, and the proportion of female car owners is very high. According to blogger Sun Shaojun revealed on April 14, the number of locked orders for Xiaomi car SU7 has exceeded 60,000.
Market concentration of China's new energy vehicle industry
In terms of sales, BYD is the company with the largest market share of new energy vehicles in mainland China, with a market share of 31.72% in 2022, followed by SAIC-GM-Wuling with a market share of 7.79%. Tesla is in third place with a market share of 7.75%, followed by Geely with a market share of 5.37%. The market share of the remaining brands is relatively low, at more than 5%.
To sum up, the CR2 of the new energy vehicle industry in mainland China is 39.51%, CR4 is 52.63%, and CR8 is 67.71%.
Summary of the competitive status of China's new energy vehicle industry
From the perspective of the bargaining power of upstream suppliers, the upstream of new energy vehicles is mainly raw materials and parts enterprises, with a high degree of technology intensity at the raw material end, and lithium ore, the core resource, is relatively scarce. From the point of view of the bargaining power of downstream consumers, the downstream is individual consumers, the consumption power is scattered, and a wide range of unified procurement can not be formed, at the same time, the concentration of the new energy automobile industry is high, and if there is a price increase in leading enterprises such as BYD and Tesla, it will drive the new energy vehicle industry as a whole to usher in a wave of price increases, and for consumers, there is little room for bargaining. From the perspective of existing enterprise competition, the existing competition in the new energy automobile industry is relatively fierce, and the industry head effect is obvious, so it is difficult to fight for a place in the market. From the perspective of potential entrants, the new energy vehicle industry is a technology-intensive and capital-intensive industry, and in the first few years of start-up brands, enterprises may have been in a state of loss, such as "Wei Xiaoli". However, it is worth noting that in recent years, the "mobile phone system" enterprises have a greater advantage in the layout of new energy vehicles, the main reason is that the current new energy vehicles are no longer only equipped with lithium batteries or other new power sources of cars, but new energy and intelligent new energy intelligent vehicles, therefore, "mobile phone" enterprises have relied on their own intelligent level to begin to lay out the new energy intelligent vehicle market, the main way to enter is to set up a new energy intelligent car brand with traditional car companies. Therefore, in general, there is a greater threat from potential competitors. From the perspective of alternatives, the alternatives of new energy vehicles are fuel vehicles and public travel modes. In the long run, it is the general trend for traditional fuel vehicles to be replaced by new energy vehicles, so the threat is not great. Public transportation may have a certain impact on new energy vehicles. Especially in areas where public transportation is more developed, some consumers believe that there is no need to purchase new energy vehicles, so public travel modes may pose a certain substitution threat to the new energy vehicle market.
Industry consolidation is accelerating, and service capabilities are constantly improving
With the continuous development of the new energy vehicle industry, in the future, industry integration will continue to advance, large enterprises through acquisitions, mergers and other ways to integrate industrial chain resources, small and medium-sized enterprises through mergers, cooperation and other ways to consolidate their competitive position. At the same time, in the context of technological innovation, the use of Internet of Vehicles, cloud computing, artificial intelligence and other technologies to enhance the comprehensive competitiveness of new energy vehicles will be one of the development trends of the industry. In addition, the enterprise side will also bring consumers a better consumption experience by continuously improving their service capabilities. Under the wave of internationalization, the new energy vehicle industry will also accelerate the process of going overseas, and the international market is very attractive to the domestic new energy vehicle industry.
Regarding the increasingly fierce competition among domestic car companies, Yin Tongyue, chairman of Chery, pointed out that the price war has made enterprises very passive, and car companies may lose this part of the market if they do not fight. Yin Tongyue said that the price reduction is the ability to fight downward, and car companies still have to fight upward, and there is a lot of room for upward.
Zhang Hong, Secretary-General of the New Energy Vehicle Branch of the China Circulation Association, pointed out that the price war will continue to become the main theme of industry competition in 2024. "2024 is regarded as a key year for NEV companies to consolidate their market position and launch fierce competition. ”
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's New Energy Vehicle Industry" by Qianzhan Industry Research Institute
At the same time, the Prospective Industry Research Institute also provides solutions such as industrial big data, industrial research reports, industrial planning, park planning, industrial investment, industrial mapping, smart investment promotion system, industry status certificate, IPO consulting/fundraising and investment feasibility study, and specialized and special new small giant declaration. To quote the content of this article in any public information disclosure such as prospectus and annual report, formal authorization from Qianzhan Industry Research Institute is required.
More in-depth industry analysis is available in the [Prospective Economist APP], and you can also communicate and interact with 500+ economists/senior industry researchers. More enterprise data, enterprise information, and enterprise development are all in the [Qichamao APP], the most cost-effective and most comprehensive enterprise query platform.