2024-2030 China Smart Toy Industry Market Status Survey and Development Trend Research Report

Report No.: 1759012

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　　China's smart toy industry is generally developing well, with huge market space but fierce competition. The smart toy industry is a fast-growing emerging industry, which belongs to an Internet technology, which uses Internet technology and software to combine smart toys with the Internet to make it have a higher level of intelligence.

　　The market status of China's smart toy industry:

　　First, the speed of technological innovation is fast, the iterative update of new products is getting faster and faster, and the demand of consumers for new functions is becoming more and more intense, which is a challenge for the innovation of the industry.

　　Second, the market competition is intensifying, the competition in the industry is fierce, a number of large enterprises in product technology, manufacturing, channel expansion and other aspects of fierce competition, small enterprises are also competing in this field, making the market competition more intense.

　　Third, the channel expansion is wide, the dealer network coverage continues to expand, the speed of online channel expansion is getting faster and faster, and companies in the industry have invested a lot of money and energy to expand channels, so that consumers can buy smart toys more conveniently.

　　Fourth, the expansion of consumer groups, with the development of society and technological progress, consumer needs are also changing, smart toys have also expanded the consumer group, thereby expanding the market space of smart toys.

　　Competitive Landscape:

　　First, diversified competition, companies in the industry have invested a lot of money in technological innovation to meet consumers' demand for new functions, thus forming a diversified competition pattern.

　　The second is the competition of technology and resources, the competition for resources of companies in the industry is fierce, and the companies have invested a lot of money and energy in technology research and development, and constantly improve product quality in order to gain more market share.

　　The third is the competition of channels, and companies in the industry continue to invest a lot of money in channel expansion to increase the market sales of smart toys, so as to gain more market share.

　　Fourth, brand competition, companies in the industry invest a lot of money in brand promotion, establish brand image, in order to improve the popularity of smart toys, so as to gain more market share.

　　Summary: The market space of China's smart toy industry is huge, and the development prospects are considerable. Through technological innovation, resource competition, channel expansion, brand promotion, etc., companies in the industry have formed a diversified competition pattern, which has greatly expanded the market space of smart toys.

The "2024-2030 China Smart Toy Industry Market Status Survey and Development Trend Research Report" released by Boyan Consulting consists of seven chapters. Firstly, the market development environment of the smart toy industry and the overall operation situation of smart toys are introduced, and then the current situation of the market operation of the smart toy industry is analyzed, and then the competition pattern of the smart toy market is introduced. Subsequently, the report analyzes the business conditions of key enterprises in smart toys, and finally analyzes the development trend and investment forecast of the smart toy industry. If you want to have a systematic understanding of the smart toy industry or want to invest in the smart toy industry, this report is an indispensable and important tool for you.

The data of this research report mainly use national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, the macroeconomic data mainly comes from the National Bureau of Statistics, some industry statistics mainly come from the National Bureau of Statistics and market research data, the enterprise data mainly comes from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and the price data mainly comes from various market monitoring databases.

Table of contents of the text

Chapter 1 Definition of Smart Toys Industry and Analysis of China's Market Development Environment

1.1 Definition and statistical standard description of the smart toy industry

1.1.1 Definition and classification of toys

(1) Definition of toy

(2) Definition of intelligent capabilities

1.1.2 Classification of national economic industries to which the toy manufacturing industry belongs

1.1.3 Definition and classification of smart toys

(1) Definition of smart toys

(2) Classification of smart toys

(3) Analysis of the advantages and disadvantages of smart toys

1.1.4 Definition of the scope of the research of the reporting industry

1.1.5 Description of data sources and statistical standards for reporting

1.2 Policy environment for China's smart toy industry

1.2.1 Introduction to the industry regulatory system and institutions

1.2.2 Status quo of industry standard system construction

1.2.3 Summary of policy planning related to industry development

(1) Summary of policies related to industry development

(2) Summary of relevant plans for industry development

1.2.4 Key policy planning of the industry

1.2.5 Analysis of the impact of the policy environment on the development of the industry

1.3 The economic environment of China's smart toy industry

1.3.1 Current status of macroeconomic development

(1) China's GDP growth

(2) China's industrial economic growth

(3) Analysis of China's fixed asset investment

1.3.2 Macroeconomic outlook

1.3.3 The impact of China's macro economy on the development of smart toys

1.4 Social environment of China's smart toy industry

1.4.1 The size and structure of the Chinese population

(1) China's overall population size

(2) The size of China's urban population

1.4.2 The level and structure of China's household income and expenditure

(1) The scale of disposable income of Chinese residents

(2) The scale of China's household consumption expenditure

(3) The structure of China's household consumption expenditure

1.4.3 New Consumption Trends in China

(1) The development process of China's consumption trends

(2) New trends in contemporary consumption in China

1.4.4 Analysis of the impact of social environment changes on the development of the industry

(1) Quality and safety standards are improving day by day

(2) High-tech smart toy products are becoming more and more popular with consumers

(3) The speed of product upgrading is accelerated

1.5 Technical environment of China's smart toy industry

1.5.1 Design model of smart toy interaction technology

1.5.2 Application and disclosure of patents related to the smart toy industry

(1) Technology life cycle

(2) Trends in patent filings

(3) Popular applicants

(4) Hot technology

1.5.3 Analysis of the impact of the technical environment on the development of the industry

Chapter 2 Global Toy Manufacturing and Smart Toy Industry Development Status and Trend Forecast

2.1 Analysis of the development history and development environment of the global smart toy industry

2.1.1 The development history of the global smart toy industry

2.1.2 The development environment of the global smart toy industry

(1) Technical environment: product digitalization and environmental protection technology

(2) Social environment

(3) Economic environment

2.2 Supply and demand status and market size estimation of the global smart toy industry

2.2.1 Supply status of the global toy manufacturing industry

2.2.2 Migration of the global toy manufacturing industry

2.2.3 Global trade status of the toy manufacturing industry

2.2.4 Sales status of the global toy manufacturing industry

2.2.5 Sales Channels of the Global Toy Manufacturing Industry

2.2.6 Global Toy Manufacturing Industry Market Size

2.2.7 Segment Structure of the Global Toy Manufacturing Industry

2.2.8 The development of smart toy manufacturing in global toy manufacturing

2.3 Regional development pattern and key regional market research of the global smart toy industry

2.3.1 Regional development pattern of global toy manufacturing and smart toy industry

2.3.2 Analysis of the development of toy manufacturing and smart toy industry in key areas

(1) U.S. toy manufacturing industry

(2) Japanese toy manufacturing industry

(3) British toy manufacturing industry

2.4 Global toy manufacturing and smart toy market competition pattern and representative enterprise cases

2.4.1 Global toy manufacturing and smart toy industry market competition

(1) The market competition pattern of the global toy manufacturing industry

(2) The market concentration of the global toy manufacturing industry

2.4.2 Cases of representative enterprises in the global toy manufacturing and smart toy industry

(1) Mattel

1) Enterprise development history and basic information

2) Business conditions

(2) Hasbro

1) Enterprise development history and basic information

2) Business conditions

(3)日本万代南梦宫(Bandai Namco Holdings)

1) Enterprise development history and basic information

2) Business conditions

2.5 Development Trends and Market Prospects of Global Toy Manufacturing and Smart Toys Industry

2.5.1 Prediction of the development trend of global toy manufacturing and smart toy industry

2.5.2 Global Toy Manufacturing and Smart Toy Industry Market Prospects

Chapter 3 Analysis of the Development Status and Market Pain Points of China's Smart Toy Industry

3.1 Analysis of the development process of China's smart toy manufacturing industry

3.1.1 Development history of China's toy manufacturing industry

3.1.2 The development process of smart toys in China

3.2 Analysis of the import and export status of China's smart toy industry

3.2.1 Overview of China's smart toy industry import and export

(1) Scope of import and export items of smart toys in China

2. The overall scale of China's import and export of smart toys

3.2.2 Import status of China's smart toy industry

(1) The scale of industry imports

(2) The level of import prices of the industry

(3) The structure of imported products in the industry

(4) The main import source countries/regions of the industry

3.2.3 Export status of China's smart toy industry

(1) The export scale of the industry

(2) The export price level of the industry

(3) The structure of the industry's export products

(4) The main export area of the industry

3.3 Market supply and demand of China's smart toy industry

3.3.1 Analysis of the supply situation of China's smart toy industry

(1) The scale and distribution of supply enterprises in China's smart toy industry

(2) Analysis of typical enterprises in China's smart toy industry

3.3.2 Analysis of the demand of China's smart toy industry

(1) Changes in per capita disposable income of Chinese households

(2) Estimation of the number of households in the downstream demand for smart toys in China

3.4 Estimation of the market size of China's smart toy industry

3.5 Analysis of development risks and market pain points of China's smart toy industry

Chapter 4 Analysis of the Competitive Status and Market Landscape of China's Smart Toy Industry

4.1 Market entry and exit barriers to China's smart toy industry

4.2 Investment, financing, mergers and acquisitions of China's smart toy industry

4.2.1 Investment and financing development of China's smart toy industry

4.2.2 Strategic cooperation in China's smart toy industry

4.3 Analysis of the market pattern of China's smart toy industry

4.4 Analysis of Porter's Five Forces Model in China's Smart Toy Industry

4.4.1 Analysis of upstream bargaining power

4.4.2 Analysis of downstream bargaining power

4.4.3 Analysis of competition among enterprises in the industry

4.4.4 Alternative Threat Analysis

4.4.5 Potential Entrant Analysis

4.4.6 Summary of industry market competition

4.5 Analysis of key regional markets in China's smart toy industry

4.5.1 Guangdong Province

(1) Regional industry development environment

(2) The development status of regional industries

(3) Regional industry development trends

4.5.2 Zhejiang Province

(1) Regional industry development environment

(2) The development status of regional industries

(3) Regional industry development trends

4.5.3 Jiangsu Province

(1) Regional industry development environment

(2) The development status of regional industries

(3) Regional industry development trends

Chapter 5 Sorting out and panoramic in-depth analysis of China's smart toy industry chain

5.1 Map analysis of smart toy industry chain

5.2 Analysis of the upstream supply market of China's smart toy industry

5.2.1 Evaluation of the upstream supply capacity of China's smart toy industry

5.2.2 Market analysis of traditional toy raw material supply

(1) Types of traditional toy raw materials

(2) Cost analysis of raw materials for major traditional toys

(3) Analysis of the supply of raw materials (mainly plastics) for traditional toys

5.2.3 Smart Toy Battery Supply Market Analysis

(1) Zinc-manganese battery supply market analysis

(2) Lithium-ion battery supply market analysis

5.2.4 Analysis of the supply status of smart technology in the field of smart toys

(1) Analysis of the development status of artificial intelligence technology

(2) Analysis of the development status of VR/AR technology

5.2.5 Analysis of the supply status of artificial intelligence chips in the field of smart toys

(1) Overview of artificial intelligence chips

(2) The development status of Chinese artificial intelligent chips

(3) Chinese artificial intelligent chips are applied in the field of smart toys

5.3 Market analysis of midstream product segments in China's smart toy manufacturing industry

5.3.1 Educational smart toys

(1) Definition and classification of educational smart toy products

(2) Supply price analysis of educational smart toys

(3) Analysis of the production concerns of educational smart toys

(4) Analysis of the demand scale of educational smart toys

5.3.2 Virtual reality smart toys

(1) Definition of virtual reality smart toy products

(2) Analysis of the distribution of virtual reality industry

(3) Types of virtual reality smart toys

5.3.3 Special smart toys

(1) Definition of special smart toy products

(2) Analysis of the characteristics of different special child groups

(3) Design ideas for special smart toys

(4) Analysis of foreign special smart toy products

(5) Analysis of the demand for special smart toys in China

5.4 Analysis of downstream customer portraits in China's smart toy manufacturing industry

5.4.1 Evaluation of the downstream demand power of China's smart toy industry

5.4.2 Analysis of the reasons why Chinese parents are willing to buy toys

(1) Analysis of the reasons why parents buy toys in general

(2) Analysis of the reasons why parents buy toys in different cities

5.4.3 Analysis of Chinese parents' attitudes towards the purchase of toys

(1) Views on children's toy preferences

(2) Considerations when buying toys

5.4.4 Analysis of Chinese children's preferences for toys

(1) The type of toys that the child has played with in the past year

(2) Analysis of children's preference for toys of different genders

5.4.5 Analysis of the popularity of emerging technology toys such as STEM toys in China

(1) STEM toy popularity analysis

(2) Analysis of the popularity of new technology toys

(3) Analysis of people's perceptions of new technology toys

5.4.6 Analysis of marketing channels in China's smart toy industry

(1) Channels for different groups of people to contact toy information

(2) Analysis of parents' channels for purchasing toys

(3) Analysis of the reasons and concerns of parents for online shopping

Chapter 6 Case Studies of Representative Enterprises in China's Smart Toy Industry Chain

6.1 Comparison of the development layout of representative enterprises in China's smart toy industry chain

6.2 A case study of the development layout of representative enterprises in the industrial chain of China's smart toy industry

6.2.1 Blue Hat Interactive Entertainment Technology Co., Ltd. (Blue Hat → AR Toy R&D)

(1) Company profile

(2) Business conditions

(3) Enterprise profitability