European Technology News on April 30: The biggest winner of the 2024 Beijing Auto Show is undoubtedly Xiaomi Auto SU7, which participated in the auto show for the first time, and its founder, Wang Leijun, the most popular CEO traffic on the whole network. At this year's Beijing Auto Show, the progress of domestic new energy is obvious to all, in order to meet the more competitive market environment, all car companies are to show their skills to participate in the exhibition.
Xpeng Motors unveiled its Xpeng X9, G6, G9, and P7i models, and held a press conference with the theme of "Xpeng X9 Nine Crowns: AI Definition and Reevolution", announcing the world premiere of the AI Dimensity system, which will be fully launched on May 20. Among them, the nine crowns of Xpeng X9 are: the king of brand innovation, the king of pure electric sales, the king of high-end intelligent driving, the king of magic space, the king of flexible driving control, the king of comprehensive safety, the king of pure electric battery life, the king of user reputation, and the king of star popularity.
According to the data, 3,946 Xpeng X9 units were delivered in March, and nearly 8,000 units were delivered in March, and it has been the monthly sales champion of the same class for three consecutive months. Its users are mainly divided into the first batch of new energy users who are upgraded and purchased, users of luxury fuel vehicles, and joint venture fuel medium and large MPVs and some SUV replacement users in new first-tier cities. From this point of view, Xpeng X9 may open a new explosive order mode.
As for the CEOs of various car companies at the Beijing Auto Show, Xiaopeng Motors is also among them. In this regard, Xiaopeng Motors Roger believes that traffic is definitely an important channel for customer acquisition, but the most important thing is that the executives of the car circle want to express to users who the car is sold to, what kind of selling points it provides, and what kind of benefits and value it can bring.
To say that the car with the largest traffic at this year's Beijing Auto Show must be Xiaomi SU7, so is Roger's remark connotating that the value of Xiaomi SU7 is not as good as that of Xiaopeng Motors? In terms of Xiaomi SU7's positioning and price, the competitors are mainly Xiaopeng P7 series, but last year Xiaopeng P7 underwent a facelift, and the new model is called P7i.
After hiding the same parameters, we can see that compared with the 210,000 Xiaomi SU7, the battery life of Xiaopeng P7i is 200 kilometers less, the car length is also longer than Xiaomi, zero hundred acceleration, three electric levels, and motor power are also Xiaomi is more advanced. Xiaopeng P7i does not seem to have any advantages in front of Xiaomi SU7, especially pure electric models, for many consumers must buy new and not old, like Xiaopeng P7i does not have 800V, no lidar, and even low battery life is only 500 kilometers under CLTC, this configuration is placed in the market this year, it can be said that they are all obsolete models.
To sum up, both in terms of traffic and value, Xiaomi SU7 seems to be superior. Therefore, domestic new energy should not be spoken, and the product should be made well, and user recognition is the first place.