The "14th Five-Year Plan" emphasizes that it is necessary to further promote the integrated development of culture and tourism, and the cultural and tourism industry has ushered in a period of rapid development opportunities. As a national radio and television station, China Central Radio and Television Group is a window for China to understand the world and the world to understand China, and has a unique influence in the shaping and dissemination of tourism brands.
During this Qingming holiday, people answered "living up to the spring" with travel, and there was a fiery scene of "people following the crowd" in many places. A number of cooperative provinces of the "Brand Power Project" of the main station have performed outstandingly, ushering in the explosion of the cultural and tourism industry, effectively stimulating local social and economic development.
The "Brand Power Project" of the main station customizes the "Beautiful China Model" project for the cultural tourism brand, and provides rich financial media brand communication services. The promotional film of the cultural tourism brand image of various provinces made a colorful appearance in front of the commanding heights of the "News Network", superimposed on the integrated communication strategy of "big screen + small screen" and "program + activity", fully releasing the advantages of high-altitude three-dimensional exposure, urging cultural and tourism brands around the country to shine and bloom, and the popularity and reputation have risen sharply, and it has been promoted to a tourist attraction that people across the country yearn for.
Vibrant Guangdong, fashionable Bay Area, Guangdong cultural tourism writes a new chapter in development
Vibrant Guangdong, fashionable Bay Area. Relying on the "Brand Power Project, Beautiful China Model" project of the main station, Guangdong Province will be broadcast through ace columns such as "News Network" + "Morning News World", "News 30 Minutes", "First Time" and "Today's Global", spanning CCTV-1, 2, 4 and news flagship channels, opening up high-quality resources in the morning, middle and evening, focusing on the development of cultural industries and tourism brands in Guangdong Province, effectively enhancing the attractiveness of cultural and tourism resources in Guangdong Province, and writing a new chapter in the development of cultural tourism in Guangdong.
During the 2024 Ching Ming Festival holiday, Guangdong Province received a total of 19.828 million tourists, an increase of 10.2% over the 2019 Ching Ming holiday, and achieved tourism revenue of 9.92 billion yuan, an increase of 30.7% over the 2019 Ching Ming holiday. Combined with the characteristics of solar terms, Guangdong has innovatively launched a series of cultural activities to attract tourists. Shenzhen Splendid China Folk Village combines the elements of "God of Flowers" and "Hanfu" to show tourists the connotation of traditional culture; the Memorial Hall of the Former Site of Guangzhou Huangpu Military Academy held a theme activity of "Continuing the Spirit of Heroes and Martyrs and Gathering the Power of Endeavor"; classic red scenic spots such as the Red Cultural Corridor of Xiqiao Mountain in Foshan are connected with tourist attractions such as Zinan Village, taking tourists to enjoy flowers and pursue red memories.
Liaoning's tourism market is "full of flowers" to create a demonstration place for the integrated development of high-quality culture, sports and tourism
The main station is a comprehensive international media carrier with the largest scale, the largest number of business forms, the widest coverage and the largest program production volume in the world. Relying on the high-quality financial media communication resources of the main station, the "Brand Power Project, Beautiful China Model" helps Liaoning brand promotion to achieve full coverage, promotes the revitalization and development of Liaoning, and creates a demonstration place for the integrated development of high-quality culture, sports and tourism.
Liaoning Province carefully deploys the spring cultural tourism market to create a "Qingming Riverside Map" of poetry and distance. According to the data released by the Liaoning Provincial Department of Culture and Tourism, the province will receive a total of 10.5159 million tourists during the Qingming Festival holiday in 2024, an increase of 47.61% over the Qingming holiday in 2019, and achieve a comprehensive tourism income of 7.829 billion yuan, an increase of 61.09% over the Qingming holiday in 2019. The museum was extremely popular, and the Liaoning Provincial Museum received more than 680,000 visitors. The beautiful scenery of "giant ships passing through buildings" in Dalian Gangdong Fifth Street is hot out of the circle, attracting many tourists to linger and take pictures. Hot springs in Anshan, Yingkou, Huludao and other places are favored by tourists, and welcome visitors from all over the world to "soak in the hot springs".
The colorful Guizhou "Guizhou" scenery is unlimited, and strives to build a world-class tourist destination
Through years of cooperation with the main station, the "Colorful Guizhou" cultural tourism brand has a reputation and is deeply rooted in the hearts of the people. In 2024, under the empowerment of the "Brand Power Project, Beautiful China Model" project, Colorful Guizhou will once again light up the spring economy and continue to shine. According to the data, the number of tourism orders in Guizhou during the Qingming holiday increased by 119% year-on-year, the number of scenic spot ticket orders increased by 380% year-on-year, the number of hotel orders increased by 189% year-on-year, and the number of car rental orders increased by more than 10 times year-on-year.
In April, the land of Guizhou is verdant, and the Qingming holiday is popular for flower appreciation. In Bijie, the Baili Rhododendron Scenic Area received more than 150,000 visitors on April 4. On the Wumeng prairie in Liupanshui, 40,000 acres of alpine dwarf rhododendrons are blooming, and the "dress-up travel photography" is out of the circle. Located in Wudang District, Guiyang City, Yangchang Flower Painting Town is a beautiful town, attracting countless visitors, launching multiple experiences such as "flower appreciation + research, flower appreciation + food, flower appreciation + camping, flower appreciation + picking". Behind the full spring is a vivid epitome of Guizhou's efforts to firmly adhere to the two bottom lines of development and ecology, further promote the industrialization of tourism, comprehensively promote the in-depth integration of culture and tourism, and strive to build a world-class tourist destination.
Experience "there is a life called Yunnan", and the integration of transportation and tourism blooms into a new scene
Taking advantage of the national radio and television station, the most influential platform, since the beginning of this year, Yunnan's tourism popularity has remained high, tourists from Tiannan and Haibei have gone to Shangri-La to see Rizhao Jinshan, to Xishuangbanna to escape the cold winter, to Lijiang to feel the national customs, and deeply experience "there is a life called Yunnan".
During the Qingming holiday, Yunnan's tourism market heated up again. According to the Kunming Branch of the China Tourism Academy, Yunnan Province received a total of 12.4696 million tourists during the Qingming holiday, an increase of 59.5% over 2019, and achieved tourism revenue of 11.321 billion yuan, an increase of 85.7% over 2019. Yunnan has abundant tourism resources, and the most popular tourist destinations during this year's Qingming Festival are the ancient town of Lijiang and the ancient city of Dali. In addition, the integrated development of "transportation + tourism" is becoming a new scene for tourism in Yunnan. Relying on the continuous improvement of the comprehensive transportation network, Yunnan Province is making every effort to build a global tourism transportation system and connect the province's high-quality tourism resources.
Enrich the supply of cultural tourism products, and the cultural tourism in Shanxi cities has run out of "acceleration"
In recent years, various cities and scenic spots in Shanxi Province have actively explored and innovated, continuously enriched product supply, and added a strong atmosphere to the holiday. With the blessing of the wide coverage and high potential energy dissemination of the "Brand Power Project, Beautiful China Model" of the main station, Shanxi has attracted more tourists to experience a variety of cultural and tourism activities, visit ancient cities, visit ancient towns, experience folk customs, and record the good scenery of Shanxi. From January to February, six key monitoring scenic spots in Datong City, including Yungang Grottoes and Hengshan Mountain, received a total of 1,050,700 tourists, a year-on-year increase of 148.28%, and achieved ticket revenue of 49,067,700 yuan, a year-on-year increase of 180.78%. During the Spring Festival holiday in Jincheng City, the cumulative ticket revenue of the city's key monitoring scenic spots was 17.6259 million yuan, a year-on-year increase of 42.54%, and the cumulative operating income was 24.6153 million yuan, a year-on-year increase of 50.59%.
During the Qingming holiday, the passenger flow of all cities in Shanxi Province increased. Taiyuan City is the province's tourist hotspot gateway and tourism distribution center, Jinzhong City's key scenic spots are popular, and Datong City, under the traction of key scenic spots and special food, has entered the top 10 of the Qingming holiday destinations. Pingyao Ancient City, Yungang Grottoes, Wutai Mountain, Xinzhou Ancient City, and Datong Ancient City Wall Scenic Area rank among the top tourist reception in the province. Based on traditional folk customs, Shanxi has carried out traditional folk activities such as remembering ancestors and releasing paper kites, such as the 17th Cold Food Qingming Cultural Festival held in Shanxi Province, and the 34th Hongdong Big Locust Tree Root-Seeking Ancestor Worship Ceremony and National Intangible Cultural Heritage Ancestor Worship Customs Exhibition held in Linfen Hongdong County, setting off a new upsurge in the cultural tourism market.