The high-end positioning of the Xiaomi SU7 and the ambitious strength of the Xiaomi Auto
In 2024, as the new energy vehicle market continues to heat up, more and more tech giants will begin to set foot in this field. Among them, Xiaomi, as a well-known technology company in China, has attracted much attention for its first electric car, Xiaomi SU7. Although Xiaomi has not officially announced the specific configuration information of the SU7, judging from its high cost of test cars and high-end positioning that is expected to compete with Tesla's Model 3, Xiaomi has shown great ambition and strength in the automotive field.
The Xiaomi SU7, as the first model of the Xiaomi Auto, has attracted much attention since its announcement. However, it is surprising that trademark applications such as "Xiaomi SU7" and "XIAOMI SU7" were rejected by the relevant authorities. The news has sparked a discussion about Xiaomi's car naming and branding strategy. Although the trademark application was rejected, this did not affect the development and production process of the Xiaomi SU7. On the contrary, judging from the high cost of the Xiaomi SU7 test car, it can be seen that Xiaomi attaches great importance to this model.
It is reported that the cost of the Xiaomi SU7 test car is quite expensive, with an initial cost of more than 2 million yuan per car. This cost is much higher than that of a regular electric car, and even more than many luxury brand cars. This shows that Xiaomi has invested a lot of money and resources in the R&D and manufacturing of the SU7, with the goal of creating a high-end, high-performance electric vehicle. According to industry analysts, the high cost of Xiaomi SU7 may be related to its use of advanced battery technology, intelligent driving system and luxury interior.
In addition to the high cost, the positioning of the Xiaomi SU7 has also attracted much attention. There is news that the price of the Xiaomi SU7 can refer to the Tesla Model 3, which means that it will compete head-to-head with Tesla. As a benchmark model in the electric vehicle market, Tesla's Model 3 has been recognized for its performance and brand influence. As a brand-new electric vehicle, Xiaomi SU7 can compete with Tesla Model 3 still needs to be tested by the market. However, in a poll of 20,000 people, the Xiaomi SU7 beat the Tesla Model 3, indicating that consumers have high expectations for Xiaomi cars.
The reason why Xiaomi can show such great ambition and strength in the automotive field is inseparable from its strong financial strength and strong technology accumulation. According to Lei Jun, the founder of Xiaomi, after Xiaomi announced that it would build a car, its cash reserves increased by 30 billion yuan. This figure fully illustrates the importance that Xiaomi attaches to the automotive business, and also provides sufficient financial guarantee for the R&D and production of Xiaomi automobiles. Lu Weibing, co-founder of Xiaomi, also said that Xiaomi is more powerful today. This means that after years of development and accumulation, Xiaomi has grown into a comprehensive technology company, with deep technical accumulation and product experience in many fields such as smartphones, IoT, and artificial intelligence, which will provide strong support for the development of Xiaomi Automobile.
However, despite the high expectations of the Xiaomi SU7, the exact configuration and performance of the Xiaomi SU7 is still a mystery at the moment. Xiaomi has not officially announced the detailed parameters of the SU7, and the so-called "configuration table" circulating on the Internet also lacks authority. This has also sparked some people's suspicions that the actual performance of the Xiaomi SU7 may not match the advertisement. In this regard, we still need to wait for the official release of Xiaomi SU7 before we can make an objective judgment. However, judging from Xiaomi's consistent product strategy, its products are cost-effective, and I believe that Xiaomi SU7 will be no exception.
As the first model of Xiaomi Automobile, the Xiaomi SU7 has been fully reflected in its high-end positioning and Xiaomi's ambitious strength. From the high cost of test cars to the goal of competing with Tesla's Model 3, to the abundant financial reserves and technology accumulation, all signs indicate that Xiaomi's layout in the automotive field is long-term and strategic. Although there are still many unknowns to wait for the official announcement of Xiaomi SU7, its attention has fully proved the expectation of Xiaomi cars in the hearts of the public. It is believed that with the official release of Xiaomi SU7, we will witness the birth of a domestic high-end electric vehicle with the strength to compete with Tesla, which will also inject new vitality into the development of China's new energy vehicle market.