"Watermelons are listed in the production area to grab the goods, whoever pays the money first can get the goods!" Shi Chaoyang, a cattle merchant who is the watermelon agent of the production area in Yunnan on the One Mu Field Platform, shared his experience in the production area. Coincidentally, in late March, when melons in Shandong were listed, there were also a number of agents from the production areas rushing to see the order.
Why is there a rush to grab goods?
From March to April every year, fresh fruits are not harvested in the northern region. The original winter fruits citrus, apples, etc. have been on the market for a long time, and the market consumption freshness is insufficient; the fresh fruits are listed in few categories, the price is expensive, and the overall situation is that the consumption of cold storage fruits is weak, and seasonal fruits such as melons and watermelons are slightly ripe and listed, and the origin has set off a rush to stock. This year's high prices of blueberries and the rush for watermelons and melons are a vivid embodiment of the fruit market at this stage.
According to the big data of the One Mu Field platform, from January to early April, the most popular supply on the platform is citrus, apples, oranges, pears, watermelons, grapes, melons, peaches, strawberries and grapefruits.
Citrus, apples, oranges, pears, etc. are the main fruits in autumn and winter, with large planting areas and many subdivisions, accounting for more than 80% of the autumn and winter fruit market. Generally, after these fruits are picked, a small part is used for fresh fruit for sale, and most of them are stored and refrigerated for later sales. In short, in the six months from October to April of the following year, these "big brothers in the fruit world" are common fruits in the market, and consumers have experienced "taste fatigue" and decreased their willingness to consume.
At this time, fresh seasonal fruits appear on the market, which can easily cause the market to be popular.
What are some of the fruits that have been robbed like crazy this year?
From March to April, the supply of citrus, apples, oranges, pears and other fruits was stable, and the price and market demand were also relatively stable. On the contrary, small categories such as blueberries and loquats, as well as large categories such as watermelons and melons, which have just been listed, are very popular in the market.
After the Spring Festival, the popularity of blueberry procurement increased by 11 times
At the beginning of March, the big data of the One Mu Field Platform showed that after the Spring Festival, the popularity of blueberry procurement continued to rise, up 11 times, and the supply heat of the origin increased by more than 170%. Blueberries are the second largest berry in the world, with a good taste, rich in anthocyanins, and high nutritional value. In recent years, it has become one of the representatives of healthy consumption and high-quality fruits. Every year, around the Spring Festival, blueberries begin to go on the market, with a retail price of more than 120 yuan per catty.
In March, during the off-season of fresh fruits, blueberries became one of the best-selling categories. Hu Huanyuan, a blueberry grower from Chengjiang, Yunnan Province, said that this year, new varieties such as L25 (floral blueberry) and F6 have sprung up, with a unique taste, which is particularly popular in the market. L25 good goods can reach 150 yuan per kilogram, and F6 good goods can also reach 100 yuan. These two breeds have become the bellwethers leading the price increases.
The main planting areas of blueberries are in Yunnan, Shandong, Liaoning and other places. Yunnan is the first production area to be listed, with a small amount listed at the end of February, and a large number of other regions will not be listed until May or June. It is also because of the small number of listings, the large market demand, and the rise in supply compared to demand.
The supply of watermelon is tight, the market is hot, and the demand is large
According to the big data of one acre of land, from February to April 10, the popularity of watermelon procurement continued to rise. The salesman of the bean cattle sales market said, "At present, the main production areas of domestic watermelons come from Hainan, Yunnan, Shandong, and some watermelons imported from Laos and Vietnam.
An acre of bean cattle sales salesman said that the recent market is mainly based on sweet king, unicorn, Meidu, extra small phoenix, sugar pills and other varieties, of which the most expensive price is the sugar pill watermelon from Shandong, in Chongqing Shuangfu market, Linyi Jiaxing market, Xuzhou Donggao market and other wholesale market prices are between 5-6.5 yuan / catty, the price of sweet king and black beauty is relatively cheap, around 2.5 yuan / catty.
Although the price is not cheap, the market is still very good. Li Binshi, a salesman in the Shanghai market of one acre of bean cattle sales, said, "Most of the market is still citrus fruits, which are not very competitive, and seasonal fruits such as watermelons are very popular."
The peak demand for melons is from March to July
"Melons are on the market, and it's hard to find a shed!"
In mid-March, the melons from Shandong Province were listed, and the high-quality Boyang 61 melons were out of stock in the market, with a currency of about 5 yuan, and the lowest order price of high-quality goods was 6 yuan, and Boyang No. 9 was 5 yuan, and the order price of high-quality goods was 5.5 yuan.
Due to the small amount of maturity and large market demand, the same melon can even encounter a boom of multiple buyers at the same time to see the goods, and the origin is out of stock for a while, and the main purchase is Boyang series of melons. In the past two years, due to the spread of the Internet, this crisp and tender old variety of melon has become an "Internet celebrity melon", and then relying on community group buying, e-commerce and other channels, Boyang melon has become completely popular.
According to the big data of the one-acre field platform, the popularity of melon procurement has risen significantly since mid-March every year, and the heat of high demand will continue until mid-July. In mid-March, during the critical period of the first crop of melons, there was a low temperature situation in Shandong, which affected the ripening progress of melons, coupled with the sudden increase in market demand, and a variety of reasons led to a shortage of goods in the production area.
In mid-April, the price of Boyang 61 melon has not dropped significantly for the time being, and the market heat can be seen. On the other hand, the supply heat is also growing simultaneously, but on the whole, the gap between the procurement heat and the supply heat is widening, indicating that the market as a whole is still in the stage of undersupply.
In April, the prices of seasonal fruits soared and sold quickly, mainly due to the lack of seasonal fruits, the limited maturity of freshly marketed fruits, and the rush to stock popular fruits. If the majority of growers and practitioners want to seize this wave of trend to sell goods and make money, it is recommended to refer to the big data of one acre of field, reasonably arrange the sales period, and seize the opportunity to sell goods to make money.