Loading...
Qilu.com Lightning News, April 17 Yutun Town, Rencheng District, Jining, actively broadened the sales channels of agricultural products, used online methods such as live webcasts to publicize and promote special agricultural products, promoted the quality and efficiency of the industry, increased farmers' income and became rich, and added new momentum to rural revitalization.
"Let's take a look, it's on our side, it's called fruit melon, isn't it round and very festive, it tastes good, it's a fragrant and crispy, sweet and delicious feeling...... "At present, it is the season when Yutun melons are fresh on the market, and in the boutique melon planting base in Lumiao Village, Yutun Town, Rencheng District, Jining City, the network anchor is shooting warm-up materials for the upcoming live broadcast. It is understood that this year, the base has planted nearly 40 acres of high-standard melons, and has further broadened new sales channels by exploring the live broadcast model.
"Our plan is to broadcast every day, maybe once a week, and then there will be two live broadcast rooms every day, and there will be about four or five thousand catties of shipments every day. Xu Yiming, the anchor of the live broadcast platform, calculated an account for the reporter.
In recent years, Yutun Town, Rencheng District, has continuously improved the brand awareness of Yutun melons through large-scale planting, standardized production, intelligent control, brand sales and industrialized operation. At the same time, in order to help growers make better use of the online platform to sell melons, this year, Yutun Town actively explored, using the method of "live broadcast + agricultural assistance + e-commerce" to promote the online sales of characteristic agricultural products, drive agricultural transformation and upgrading, and improve quality and efficiency. "Yutun Town has set up an Internet celebrity live broadcast team to broaden the sales channels of agricultural products. At the same time, the 'Village Red' e-commerce live broadcast station was established to vigorously play the role of our live broadcast station, cultivate more local experts in bringing goods, and sell our special agricultural products. Ding Zhifeng, director of the Agricultural Comprehensive Service Center of Yutun Town, Rencheng District, said.
Today, there are more than 30 varieties of melons in Yutun Town, with an annual stable planting area of 25,000 mu, an annual output of about 90,000 tons of high-quality melons, and an annual output value of about 360 million yuan, which has driven the surrounding counties to form a scale of 50,000 mu. By improving the policy system and guiding the transformation of special agricultural products into online commodities, online sales methods such as "live streaming" have been recognized and supported by more and more farmers. It is estimated that the sales volume of Yutun melons in online channels will reach nearly 10,000 tons this year.
"In the next step, Yutun Town will continue to give full play to the advantages of new media communication, actively expand new channels, explore new ways, make full use of, develop and serve the e-commerce platform, excavate Yutun characteristics, promote Yutun products, and continuously improve the popularity and reputation of local agricultural and sideline products, so that more characteristic agricultural products can 'borrow the network' out of the circle, and fully promote rural revitalization. Ding Zhifeng told reporters.
Flash News reporters Jia Xin, Ren Chengtai, Zhang Hongxia and Wang Ruguang report