Joyvio blueberries are coming to Shanghai in spring, and pattern marketing detonates the trend. From April 12 to April 21, 2024, Joyvio Blueberry will join hands with nearly 100 restaurants and cafes in Shanghai to hold the Joyvio Blueberry Spring Eye Festival, exploring the world of spring with the pursuit of a better life, detonating the trendy crowd and becoming a landmark event in Shanghai in the current season.
The co-branded restaurants of the event were very popular, and the Joyvio Blueberry co-branded special blend was widely acclaimed
Spring and Jingming, the city can be seen. At the moment when spring is shining everywhere, people yearn for leisure, eager to go out and play, and hope to grasp the good season of spring. As a high-end fruit brand in China, Joyvio Blueberry aims at the target customer group, combined with the most popular urban tourism method - City Walk, and takes Shanghai, the top city of CityWalk, as the main marketing position, to create a spring eye-catching festival, and to convey brand values through Shanghai city marketing, and further enrich and deepen the brand texture and tonality.
Consumers and Internet influencers have gone to the co-branded restaurants to check in and taste the fresh and sweet taste of Yunnan blueberries in season and the variety of blueberries of the co-branded specialty
During the event, Joyvio Blueberry collaborated with a number of Michelin-starred restaurants, boutique restaurants and specialty coffee shops along the Shanghai Internet celebrity route to launch limited delicacies and special drinks, using seasonal Joyvio Blueberries to create the ultimate natural flavor. At the same time, the event-themed limited store "MANDRILL Mandrill" was launched to create a blockbuster-level atmosphere in spring, and launched a store visit and check-in activity that lights up the city map of Shanghai, allowing consumers to enjoy the delicious taste of Joyvio blueberries while strolling through the city to enjoy the spring scenery, creating a bright and more eye-catching Shanghai city walk.
Check in to the Joyvio Blueberry Spring Eye Festival co-branded restaurant to light up the brand city map
In order to achieve out-of-the-circle marketing, Joyvio Blueberry and Focus Media have carried out high-volume and wide-coverage brand penetration in high-end office buildings and communities throughout Shanghai, and carried out joint planting with nearly 100 restaurants and coffee shops on mainstream social and food platforms to form an online and offline publicity force to promote more consumers to participate in the Joyvio Blueberry Spring Eye Festival. Under the multi-matrix and multi-form publicity campaign, Joyvio Blueberry Spring Eye-Catching Festival has attracted countless attention, and has strongly occupied the homepage of topics such as "Shanghai City Walk" on mainstream social platforms such as Xiaohongshu, and many consumers and nearly 100 Internet experts have gone to the co-branded restaurant to check in and light up the brand city map.
Joyvio Blueberry Spring Eye Festival themed limited store was launched, full of spring atmosphere to attract many consumers to check in
Joyvio Blueberry Spring Eye Festival creates the ultimate taste bud experience of Joyvio blueberries through the method of "blueberry + coffee & light food", which has won unanimous praise from many food lovers. Michelin-starred Joyvio Blueberry Menu has become the main dish of the season favored by diners, and the co-branded special food of many restaurants has been quickly sold out as soon as it was launched, and the JD Fresh Food platform launched the Joyvio Blueberry Spring Eye-Catching Season event at the same time to achieve a huge year-on-year increase in sales, which confirms the great enthusiasm of food lovers for participating in the event and the full affirmation of the unique and good taste of Joyvio Blueberry.
Joyvio Blueberry co-branded special blend to create a different and ultimate taste bud experience
Eye-catching choice Joyvio, berries do not stop. Since Joyvio first launched the Joyvio Blueberry Eye Festival in 2017, the Joyvio Blueberry Eye Festival has brought consumers a "good berry" experience for many years and has become a signature event of the brand. In the future, Joyvio Blueberry will continue to deepen this brand memory symbol, create more eye-catching events, and continue to strengthen consumers' brand awareness of "Eat Joyvio Blueberries with Too Many Eyes", so that more consumers can enjoy the eye-catching life of Joyvio Blueberries!