"We seniors still have more peace of mind to use cash!"
At the launching ceremony of the "coin purse" distribution activity for the elderly in Xi'an, Gao Ping, a 70-year-old man this year, told reporters with a red "coin purse": "Young people only need a mobile phone to go out, but many of our elderly people's smartphones are very troublesome to use, they can't see the numbers clearly, they are not familiar with the operation, and they either can't pay online or don't dare." The various service measures for the elderly launched by the bank have made us truly feel the country's care for us elderly. ”
In order to fully implement the "Opinions of the General Office of the State Council on Further Optimizing Payment Services and Improving the Convenience of Payment", and effectively solve the problems of the elderly in the use of intelligent technology in the field of payment and the difficulty of cash "change", on the morning of April 10, the Shaanxi Branch of the People's Bank of China, together with the Xi'an Municipal People's Government and the Shaanxi Provincial Department of Civil Affairs, held a "Coin Purse" for the elderly with the theme of "'Coin Purse' Makes Cash Suitable for the Elderly 'Zero Distance'" The launching ceremony of the distribution activity provided standardized and customized "coin purse" services for 1.65 million elderly people over 65 years old in Xi'an through 451 outlets of Qinnong Bank. The "coin purse" issued this time includes three specifications: one with a total amount of 100 yuan, including 5 coupons, 6 coupons, and 20 coupons, a total amount of 200 yuan, including 10 coupons, 16 coupons, and 20 coupons, and a total amount of 300 yuan, including 20 coupons, 10 coupons, and 50 coupons. The various specifications can also be flexibly adjusted according to the needs of the elderly.
Wei Gejun, Secretary of the Party Committee and President of the Shaanxi Branch of the People's Bank of China, pointed out at the launching ceremony that respecting the elderly is a traditional virtue of the Chinese nation, and loving and helping the elderly is the common responsibility of the whole society. Pension finance is one of the "five articles" put forward by the Central Financial Work Conference, and doing a good job in cash services for the elderly is an important embodiment of the political and people's nature of financial work. In recent years, with the rapid popularization of intelligent technology in the field of payment, it has also brought about the problem of "digital divide" that is difficult for the elderly to cross, and some industries have even appeared in the problem of illegal refusal to accept RMB cash through mobile payment settlement, infringing on the financial consumer rights and interests of the elderly. There are many reasons for this phenomenon, but one of the most important reasons is the difficulty of making change. The purpose of the People's Bank of China to promote the distribution of "coin purses" to the elderly is to adhere to the problem-oriented approach and solve the difficult pain points of cash services for the majority of the elderly. At present, the province's work to improve payment facilitation is being further promoted, optimizing the cash service for the elderly and improving the convenience of cash payment for the elderly is an important part of it, which is a political task and a livelihood project. The province's banking financial institutions must deeply respect the elderly, pour love for the elderly, do the things of the elderly, improve the position, strengthen leadership, carefully organize, multi-party policies, cohesion, pay close attention to the implementation, through unremitting efforts, to create an optimization of the elderly payment services, enhance the convenience of payment for the elderly "Shaanxi model".
Li Bin, Secretary of the Party Committee and Chairman of Qinnong Bank, the organizer of this event, introduced that as a local legal person financial institution in Shaanxi Province, Qinnong Bank actively explores the blue ocean of "silver economy" and takes multiple measures to do a good job in pension finance. At present, 311 "payment service outlets for the elderly" and 49 "demonstration outlets for payment services for the elderly" have been created, especially to create special customer service areas for the elderly such as "elderly station" and "sunset ink xuan", so as to make the pension financial service facilities more comprehensive; 15-minute life circle" and other door-to-door service methods, so that the response of pension financial services is more rapid. The "coin purse" service launched this time will comprehensively meet the needs of the elderly and the public for change exchange and change for various business entities through outlet exchange and door-to-door delivery, so as to promote payment for the people and pay for the people.
Li Baoqing, director of the currency, gold and silver department of the Shaanxi branch of the People's Bank of China, said that the "coin purse" service for the majority of elderly groups is just a "small incision" for the payment service for the elderly, and the Shaanxi branch of the People's Bank of China will promote the province's banking financial institutions to take this opportunity to take active action to establish a payment service system for the elderly over 65 years old in the province, so as to provide more thoughtful, intimate and convenient financial services for the elderly.