Chao News client correspondent Shen Danli
The 20th National Congress of the Communist Party of China (CPC) set the goal of "promoting Chinese-style modernization in an all-round way with high-quality development and achieving common prosperity for all people". In April this year, when the general secretary visited Chongqing, he once again emphasized that the people's livelihood is the most important thing in Chinese-style modernization. With the successive establishment of the central and provincial and municipal social work ministries, the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development and other ministries and commissions have carried out pilot projects at the national level for the construction of complete communities, community-embedded service facilities, and 15-minute living circles, among which the construction of future communities in Zhejiang Province has explored the way for the whole country to achieve common prosperity. In the past five years, the road of "Zhejiang" common prosperity has continuously achieved new results, and the projects served by Colorful such as Guangde Community, Guali Colorful Community, and Colorful Community in Binjiang District, Xiaoshan District, Hangzhou City, have become the focus of national attention and have been frequently praised by CCTV.
Community services in the digital society put people's livelihood first
In Guali Town, Xiaoshan District, Hangzhou, Colorful Group integrates the concept of Singapore New Town and builds a colorful community in the TOD model, forming a typical model of "government and enterprises working together and residents painting together". It is "the first to try" and has become the birthplace of the future community in Zhejiang Province. Hangzhou Linping Qicaixing Community Center and Hangzhou Xianlin Qicaihui Community Center, which are copied and exported in its mode, are positioned as people's livelihood service complexes, so that the colorful experience radiates to the whole of Hangzhou.
The people's livelihood service complex built by Colorful has several characteristic labels. For example, the "covered community square" highlights the fireworks of the community with its characteristic design; "Embedded public service space" to raise the temperature of the community with composite scenes; "Digital tools" to serve communities efficiently with new quality productivity.
● Fireworks and people's livelihood: The essence of community life is fireworks
The word "fireworks" refers to the smoke curling in every household, trivial and daily, but plain and warm. At the community level, it is the people's life that is delicious, and the basic clothing, food, housing, transportation, shopping, medical care, health care, recreation, and study tours can be satisfied at the doorstep. Their community will be a community that is suitable for living, working and traveling, and it will be a "our community" that is full of pride when it is mentioned to others. Therefore, when we say "fireworks", we are talking about the yearning for a better life, which is the essence of community life.
As the source of the "Three Modernizations and Nine Scenes" standard, Guali Qicai Community is composed of a one-stop community comprehensive service body for neighborhood communities in District A, Zhijiang Qicai Cloud Innovation City in District B, an entrepreneurial community in District B, an international talent living and residential area in District C, and an improved residential area in District D.
On May 18, 2024, the community celebrated its fifth anniversary. The commercial renewal of Area A, the nesting and attracting phoenixes in Area B, and the imminent delivery of Area C have sung a talent sonata of "job-housing balance". The seven-in-one community service center in Area A explains why talents come, the industrial park in Area B explains why talents stay, and the international settlement in Area C explains how talents stay and live.
Even though there are many questions in life, Colorful always has answers.
The 24-hour service, 365-day office community smart public service center is embedded in the community, which solves the difficulty of doing things; The convenient connection system of the TOD transportation center on top of the bus solves the difficulty of travel; The "8+8" model of 8-hour working life and 8-hour leisure life solves the difficulty of commuting......
Guided by party building and a multi-party coordination mechanism of businesses, associations, social organizations, volunteers and other subjects, Guali Qicai Community has held more than 3,000 neighborhood activities so far, with more than 500,000 interactive participants.
In the other corner of Singbridge, the Colorful Star Community Center also celebrated its first birthday. This marks a new stage of development for the TOD complex, which starts from Hangzhou Metro Line 3 and integrates public, public welfare and commercial functions. Based on the spatial layout of the nine scenes of the future community, Colorful Star has embedded the Party and Mass Service Center, and has provided residents with rich service content with diversified public service formats such as convenience services, life and commerce, entertainment and leisure, sports and health, etc.
The "Spring Breeze Action" human resources job fair held under the guidance of Zhenjie provided 223 positions and 1,200 jobs for job seekers; The normalized "Gongfu Market" is down-to-earth, hot and popular.
From Guali to Xingqiao, colorful fireworks are curling, and more and more people are seeing them.
● Public welfare and people's livelihood: The intention of community collaboration is public welfare
Through five years of "theory + exploration" practice, the community service model of Colorful Group has shifted from a single point to a global one, the service ecology has been updated from the individual to the ecosystem, and the service mechanism has been updated from comprehensive operation and professional operation to non-governmental organizations and community economic iteration, so as to achieve public welfare cost reduction and business efficiency.
The Colorful Future Community Public Welfare Service Center and the Colorful Neighborhood Community Service Center are two major non-governmental organizations that link the resources of public welfare and foundations from all parties, and continue to practice ESG functions in the community field. In March this year, the Charity Service Center was selected for the Starbucks Foundation's Future Star Community Funding Program. Jointly launched the "Colorful Star Colleagues" project with Hailiang Group's Hailiang Rong Love Employment Service Center for Persons with Intellectual Disabilities, landing in the colorful and Guangde community, so that the "children of the stars" can realize their self-worth in community services. At the same time, under the guidance and support of the Provincial and Municipal Disabled Persons' Federations, the center's series of topics to promote the employment of disabled persons in multiple dimensions have been reported by CCTV for many times.
In addition, the 3.0 version of the "Colorful Club" brand of the Colorful Group iteration takes interest, culture, and public welfare as social bridges to turn individuals into communities, covering more than 20 communities, with more than 100 community self-organizations, more than 10,000 community members, and cultivating a community volunteer team, with more than 6,000 hours of volunteer time in the Colorful Community alone.
Behind these data is a torrent of public welfare forces, which not only enhances the cohesion of the community, but also builds a solid bridge to a better life, so that every resident can deeply feel the temperature and breadth of the community in the process of co-construction, co-governance and sharing.
● Digital people's livelihood: The ingenuity of community service lies in digital intelligence
As a community service provider in the digital society, Colorful Group has formed a "global digital base, a community neighborhood social application, a G/B/C three-end digital community platform, and a community operation and management tool" in the field of digital services, from the front desk to the back office, from the underlying architecture to the upper construction of a full-dimensional digital system.
As a digital twin platform for community panoramic applications, the "community brain" monitors the community operation data in real time, and forms a closed loop of community service ecology through the integration of various scenarios, so as to realize the visualization of community panoramic applications and the online service of all ages in the community.
"A Neighborhood Social Application" - Hami Neighborhood Circle takes the community as a unit, opens up the community life scene around the resident point system, and reshapes the new neighborhood relationship of the modern city.
"An operation management tool" - Zhijiang Qicaiyun community operation platform, which allows operation service personnel to carry out schedule management, data analysis, and problem diagnosis of community operations, and helps towns and streets to coordinate and manage multi-cross community projects.
At the end of last year, Colorful Group accelerated the pace of going overseas and launched the "Neighborhood Gathering" digital community platform jointly created by the Macau Neighborhood Association. With the innovative model of "public welfare + service + business", "Neighborhood Place" meets the needs of G/B/C three-end integration. In the future, the platform will also combine the characteristic needs of various towns and streets to carry out customized service output.
The comprehensive digital system construction relies on solid offline service practices and presents the real results of digital operations. This is also a powerful exploration of new quality productivity in the community.
The long-term development of a vibrant community is based on people's livelihood
Colorful Group entered the game with community governance and digital service leaders. In the future, Colorful will also focus on the four major life scenarios of residents' "learning, work, life and leisure" with its practical experience, link partners in the campus community "Duoduo Circle", create a "Hami Neighborhood Circle" in the industrial community, create a "Neighborhood Circle" in the neighborhood community, and create a "social tour circle" in the cultural tourism community, and at the same time land the Colorful Service Center in these four types of communities to form a complete map of online and offline community services throughout the life cycle. Serve community governance with digital services and help the sustainable development of communities.
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