The arrival of Qin L will set off another price war

Caption of the car

2024-05-31 17:06Posted in Jiangsu automotive creators

Qin L is on the market!

BYD's new car Qin L brings the fifth-generation DM-i system, with an engine thermal efficiency of 46.06%, which pulls fuel consumption into the era of the beginning of the word 2, with a comprehensive range of 2100km. The most important thing is that as long as the price starts at 99,800, the automotive industry will usher in a new round of price war.

From the day the car was unveiled, the discussion about it never stopped.

The arrival of Qin L will set off another price war

Previously, the car has predicted the price of Qin L, and the starting sales threshold of Qin L will not exceed 100,000, and it is very likely to maintain the same price as the previous Qin PLUS. This should be analyzed together with the previous Qin PLUS's sharp reduction of the threshold and price, and entered 79,800, which is to prepare for the listing of Qin L in advance. The price was 99,800 yuan, which ensured strong competitiveness, and maintained the entry threshold below 100,000 yuan, which also showed sincerity in the price.

Subverting fuel vehicles, BYD is really not just talking, I thought that the car market in the second quarter was calm, BYD threw a bombshell, and the listing of Qin L, from all dimensions, will set off a new round of price war.

First of all, it is the most intuitive embodiment of the price level, BYD's strategy in the price war has always been very simple, not to engage in a pure low-price price war, but to implement the same price and better quality, better price and lower price plan.

For example, it is also a 100,000-level, more than hundreds of thousands of family cars, used in daily commuting and travel scenarios, fuel consumption per 100 kilometers is about 7L, which is quite fuel-efficient, if the car environment is not very friendly, then the fuel consumption will only be higher, and a tank of oil can run 700km, in the field of family cars, it is already considered to have excellent fuel economy.

Now with the same price of 100,000 yuan, what does Qin L bring? The comprehensive range of 2100km and the fuel consumption of 2.9L per 100km are only 1/3 of the fuel consumption of fuel vehicles, but the range is three times that of fuel vehicles. The most intuitive embodiment is that under the premise of the same price that can be selected, the product power given by BYD Qin L is stronger, and the price threshold is also very low, which is more advantageous.

On the other hand, it is the pan-industry "price war" triggered by technology. Qin L's revolution at the power level, the fifth-generation DM technology, known as the world's best plug-in hybrid system, from fuel consumption to thermal management and data performance are at the top level. So for the products that have been listed, or are about to be listed, but at the technical level, it is obvious that there is a certain distance from BYD, and they will definitely make concessions and make up for the price.

For example, the first is the Langyi and Sylphy such as the more representative fuel vehicle field benchmark models, which needless to say, 79,800 Qin PLUS has brought a great shock to the fuel vehicle, and now the range of more than 2100km Qin L, is to subvert the fuel vehicle from the technical level, its arrival, crush the mileage anxiety, so that the fuel and new energy direct drop to wait and see and hesitate consumers to make up their minds.

The second is that it is the same new energy camp and the price overlaps, but the product strength is not as good as Qin L's products, such as Wuling Starlight or Galaxy L6, etc., this kind of model, although the price threshold itself is not high, but also rely on comprehensive cost performance to win, but in front of Qin L, it is still not enough, the product power cannot win, the price is not comparable, and you know how to choose. Therefore, their next move must be to make concessions on price to make up for the lack of product power, avoid its edge, and dislocate competition.

In addition, the products positioned above the Qin L, especially those that overlap with the prices of the Qin L's mid-to-high-end models, will definitely make price adjustments in the near future. Also because Qin L's positioning is a medium-sized car, although the wheelbase may not be very good, only 2790mm, and now the wheelbase of B-class cars is basically above 2800mm, and many are still 2900mm+, Qin L is not outstanding but enough. But combined with its price, none of this is a big deal. Sonata sells more than 1,000 units a month, and the price starts at 130,000+, and Malibu XL has a monthly sales data of two or three hundred units a month, and it has not fallen below the threshold of 100,000, so for this batch of models with similar positioning heights, but the product power is "not matched", it will also usher in unprecedented challenges, and Qin L is likely to concentrate on harvesting their share and accelerate the survival of the fittest in the market.

As for the classic benchmark of the B-class car market, products such as the Accord Magotan Camry Passat, the price will also be compromised and adjusted, and the Qin L will reformulate the threshold and price range of the B-class car market, and if you want to survive, you must abide by it.

Finally, let's take a look, will Qin L compete with Qin PLUS, the starting price is 20,000 yuan more expensive, where is the cost?

The size and height are the same, but the length has been increased by 65mm, the width has been increased by 63mm, the wheelbase has been increased by 72mm, the front and rear tracks have been widened, and the fuel tank volume has also been increased from 48L to 65L.

The power system, although it is a 1.5L four-cylinder engine, but the book data of Qin L is not as good as Qin PLUS, the maximum horsepower is 101Ps, the book data has dropped by 9 values, the maximum power has been reduced by 7kW, and the maximum torque has decreased by 9 Nm, and the overall gap is not large. The battery cooling method has been changed from liquid cooling to direct cooling, and the battery energy has also been increased from 8.32 to 10.08 kWh. The chassis steered, changing from a torsion beam type non-independent suspension to a four-link independent suspension.

At the configuration level, the AutoNavi map has been added, the appearance has added an active closed air intake grille, external discharge, and the voice recognition function has increased window control, ETC device and Type-C interface, as well as touch reading lights.

Cruising range, cruising range is the biggest change, but also thanks to the improvement of fuel tank volume, and technical changes, the decline of fuel consumption per 100 kilometers, the comprehensive cruising can reach 2100km.

Where is the expensive is obvious, to say that the expensive 20,000 is not worth it, it is already worth it from the mileage level, plus the improvement of size space and configuration, the car experience is also obviously changed, if the budget is relatively abundant, you can go to Qin L, if you pay more attention to the cost of buying a car, Qin PLUS is still quite a good choice.

Finally, let's talk about it again, netizens who are familiar with BYD must know that Qin L will only be a beginning, and the follow-up will inevitably usher in a new round of technological change and price adjustment for models at all levels, and the price war will also start from this, this time, not only fuel vehicles will be affected, new energy products, those products with insufficient mileage, or models with too high price thresholds, will face another big reshuffle. Those who want to buy a car are blessed again.

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