On April 9, the promotion meeting of China Central Radio and Television's large-scale health program "Healthy China" was held in Wuzhen, Zhejiang. Hu Jinjun, Deputy Director of China Central Radio and Television, Cai Xiujun, Member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, Vice Chairman of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, and President of Sir Run Run Shaw Hospital Affiliated to Zhejiang University School of Medicine, Fan Jia, Academician of the Chinese Academy of Sciences and President of Zhongshan Hospital Affiliated to Fudan University, Huang Wenxiu, Deputy to the National People's Congress and Secretary of the Party Committee of Zhejiang University of Traditional Chinese Medicine, as well as heads of domestic medical institutions, experts, scholars, and business representatives attended the event.
△ Hu Jinjun, deputy director of China Central Radio and Television
Hu Jinjun said in his speech that in recent years, China Central Radio and Television has thoroughly implemented the spirit of General Secretary Xi Jinping's series of important instructions and the decision-making and deployment of the Party Central Committee, and the highlights of high-quality programs have been frequent. In the second half of 2023, the Chinese Global Program Center of China Central Station will continuously launch two innovative health programs, "Healthy China" and "China Traditional Chinese Medicine Conference". "China Conference on Traditional Chinese Medicine" takes the culture of Chinese medicine as the core, and presents the great doctor, great virtue, great wisdom and great beauty of Chinese traditional medicine in three dimensions. The "Healthy China" column breaks through the traditional model and adopts the integrated media form of "TV + new media" to talk about China's happy and beautiful lifestyle through health, which has been widely recognized by all sectors of society since its launch. Next, while refining health content and innovating communication methods, the main station should also aggregate resources from all parties in the field of health to form a joint force. The first is to promote innovation in the content and form of health communication through integration. We will continue to innovate and make breakthroughs, and invite experts in different fields to form a cooperation mechanism with Healthy China, so that health services are not only authoritative, forward-looking, but also close and visible, and more novel and interesting. The second is to integrate scientific and technological genes to form a new qualitative productivity of healthy communication. The main station should give full play to the advantages of resources in multiple fields, especially in combination with the latest progress in medical science and technology, take the lead in testing the water in health big data visualization and Wensheng health video content, explore the application of artificial intelligence in all links, and gradually form its own health communication productivity. The third is to form complementary advantages through resource integration and provide the driving force for sustainable development. Through the benign interaction with all parties, the main station hopes to realize the complementary advantages of communication institutions, medical institutions, top experts, scientific research institutions, and leading enterprises, and provide a sustainable driving force for the future of big health communication.
△Cai Xiujun, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, vice chairman of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, and president of Sir Run Run Shaw Hospital affiliated to Zhejiang University School of Medicine
Cai Xiujun said that a very important part of the construction of a healthy China is the popularization of health knowledge. In this context, the launch of the "Healthy China" column of China Central Radio and Television is gratifying, very beneficial, and an important part of high-quality development. Sir Run Run Shaw Hospital, Zhejiang University School of Medicine, hopes to cooperate with China Media Group in the future to jointly promote the construction of a healthy China.
△Fan Jia, academician of the Chinese Academy of Sciences and president of Zhongshan Hospital affiliated to Fudan University
Fan Jia said that the cooperation between hospitals and the media can make medical science knowledge more deeply rooted in the hearts of the people and improve people's awareness and attention to health. As soon as the "Healthy China" column was launched, it achieved good communication results. It is expected that the column will better meet the health science needs of the masses in the future, tell a new story of healthy China, and escort the health of the audience. Next, Zhongshan Hospital affiliated to Fudan University looks forward to strengthening cooperation with the "Healthy China" column in terms of accurate topic selection, expert sharing, publicity and promotion, and content co-creation.
△ Huang Wenxiu, deputy to the National People's Congress and secretary of the Party Committee of Zhejiang University of Traditional Chinese Medicine
Huang Wenxiu said that the construction of a healthy China is a systematic project, which requires the vigorous promotion of party and government departments, medical institutions, enterprises and institutions, and medical colleges, and is inseparable from the active participation of the media. The "Healthy China" column attaches great importance to the promotion and promotion of traditional Chinese medicine health culture, and hopes that the column will give full play to its own advantages to publicize, popularize and promote traditional Chinese medicine. Next, we look forward to strengthening cooperation with the column to help build a healthy China.
△ Ren Xue'an, executive deputy convener of the General Manager's Office of China Central Radio and Television
Ren Xue'an, executive deputy convener of the general manager's office of China Central Radio and Television, shared the three major market values of the station's "health department" integrated media programs: the strong platform value of the world-class new mainstream media, which provides communication standards for the voice of health brands, the "six integrations" create global communication value and provide high communication for the penetration rate of health brands, and the "four 100" health resource library of the main station creates a unique trust value and provides top communication for the perfect reputation of health brands.
At the promotion meeting, representatives from medical institutions, media industry and health industry spoke one after another, and they fully affirmed the contribution of "Healthy China" in spreading the voice of healthy China to the world with Chinese health wisdom. They believe that the next step is to cooperate with the "Healthy China" column of the main station to promote the construction of healthy families, healthy communities, healthy units and healthy cities, and make practical efforts and contributions to the construction of a healthy China.
During the event, the General Manager Office of China Central Radio and Television Station and Amway (China) Commodity Co., Ltd. signed the "Healthy China, Traveling the World" financial media action agreement.
At the event, certificates were also issued to the distinguished experts and media cooperation institutions of the "Healthy China" column.
Cai Xiujun, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, vice chairman of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, and president of Sir Run Run Shaw Hospital affiliated to Zhejiang University School of Medicine; Fan Jia, academician of the Chinese Academy of Sciences and president of Zhongshan Hospital affiliated to Fudan University; Wang Jian'an, academician of the Chinese Academy of Sciences and secretary of the Party Committee of the Second Affiliated Hospital of Zhejiang University School of Medicine; Huang Wenxiu, deputy to the National People's Congress and secretary of the Party Committee of Zhejiang University of Traditional Chinese Medicine; Ge Minghua, President of Zhejiang Provincial People's Hospital, Huang Xin, Secretary of the Party Committee of Sir Run Run Shaw Hospital, Zhejiang University School of Medicine, Hu Xinyang, Vice President of the Second Affiliated Hospital of Zhejiang University School of Medicine, Zhu Deming, Vice President of Zhejiang Institute of Traditional Chinese Medicine Culture, and Xu Li, Chairman of Shanghai Focus Brand Consulting Co., Ltd.
This time, the media cooperation agency of the "Healthy China" column is: Soyao.com.
The relevant persons in charge of the Chinese Global Program Center of China Central Radio and Television, the General Manager's Office, Zhejiang Main Station and some enterprise representatives participated in the event.
The "Healthy China" column will be launched on October 29, 2023, which breaks through the traditional model of health programs and is presented in the form of a 150-minute integrated media program of "TV + new media". Among them, 60 minutes on the TV side were broadcast globally on CCTV-4 Asia, Europe and America channels, through the four major sections of "Healthy China Talk", "Healthy China Country", "Healthy China Tour" and "Healthy China Exercise Prescription", through health to tell the happy and beautiful lifestyle of Chinese, with Chinese health wisdom to spread the voice of healthy China to the world; the new media side 90 minutes of "Health Medical Point Pass" was broadcast on the "CCTV4" new media matrix to answer questions for netizens. In the five months since its launch, "Healthy China" has reached more than 2.7 billion people on the whole network, and about 100 million overseas viewers in 86 countries and regions around the world through the Great Wall platform.
Source: CCTV News of China Central Radio and Television