Zhiji is such a garbage.,I actually touched the porcelain Xiaomi SU7 in this bottomless way.,Wait for a thousand years.
Last night, Zhiji L6 press conference benchmarked Xiaomi SU7 Max,And then the parameters were written incorrectly,Said Xiaomi SU7MaxThe front motor does not use silicon carbide,But in fact, Xiaomi SU7 Max is a silicon carbide motor before and after,Today Zhiji also came out to apologize,When apologizing, I also deliberately said,Xiaomi SU7Same as Zhiji L6,Both the front and rear motors use SiC silicon carbide modules。
The wrong parameters at the press conference are intentional,Why do you say that?Zhiji L6The poster pixel-level plagiarism of Xiaomi,And the applet has also been guided,It is written that Xiaomi Lei Jun invites you to experience Zhiji car。
All of this is the porcelain marketing planned by Zhiji, from the deliberate miswriting of parameters, to the plagiarism of posters, to the guidance of the mini program, and then to the apology for carrying private goods, this kind of vulgar and bottomless marketing is not afraid of ruining its brand reputation?
To tell the truth, Xiaomi Auto, as a benchmark product for high-quality sedans that is currently popular among domestic cars, whether you are benchmarking or rubbing the heat, I think it is all right. As long as it is fair competition, it is a good thing for each other, for the industry, and for consumers. Moreover, although the comprehensive competitiveness of Zhiji's new product is not as good as that of Xiaomi SU7Max, it is not useless, and it can earn a place for itself by virtue of differentiated competition.
However, if you blatantly spread rumors at the press conference and let things ferment, I'm afraid it won't be just a benchmark and a hot spot. If you have confidence in your own products, you can compete generously, gun-to-gun, gun-to-gun. Why don't you dare to join hands with friends to go to the market to win users, but instead beggar-thy-neighbor here, this is really incomprehensible.
