The press conference of Zhiji Automobile, which was supposed to be a feast to show new products and attract attention, unexpectedly staged a farce that was ridiculous.
Could it be that this is the legendary "lifting a stone and shooting yourself in the foot"?
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At the press conference, Zhiji Auto unveiled its new sedan L6 in a high-profile manner, and boldly compared Xiaomi's popular SU7 model in an attempt to prove its superiority in terms of performance.
A dramatic scene appeared -- Zhiji Auto actually got the parameters of the Xiaomi SU7 wrong! This low-level mistake immediately aroused widespread heated discussions and questions.
What's even more puzzling is that after realizing the mistake, Zhiji Auto chose to apologize twice in the middle of the night.
This move seems to be full of sincerity, but why did it spark even more controversy? Does Zhiji Auto really not know that such an apology will only further escalate the situation?
Why did Zhiji Auto make such a low-level mistake at such an important press conference? Was the review process lax or the team's incompetence insufficient? Or was it deliberately trying to attract attention by creating a topic?
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The farce of Zhiji Auto's press conference has undoubtedly sounded the alarm for the entire automotive industry. In a competitive market, the slightest misstep can be a fatal blow.