In the wave of live sales, some anchors do not hesitate to take extreme measures in order to attract attention, and even challenge the bottom line of morality and law. Recently, the behavior of a female car sales anchor has aroused widespread attention and discussion in the society, and her large-scale live broadcast content has aroused heated discussions and criticism from netizens.
Overview of the event
In a live broadcast that was supposed to be a professional introduction to the performance and characteristics of the car, the female anchor chose a completely different path. In order to attract the attention of potential buyers, she did not hesitate to deliberately show her skirt many times during the live broadcast, and her bold behavior and provocative gesture made people wonder if she was selling a car or something else.
Although she was wearing safety pants, this was not enough to quell the public's skepticism and revulsion at her actions. She seems to have neglected her responsibilities as a sales representative, forgetting that sincerity and professionalism are the golden signs of sales.
The female anchor's series of actions in the live broadcast were seen by the audience as a blatant challenge to the norms of the live broadcast. Her behavior is not only a matter of personal taste, but also a trampling on the professional ethics of the entire live broadcast industry.
In her live broadcast room, the performance parameters and advantages of the car seem to become irrelevant, and her personal "display" becomes the only focus.
Netizen reaction
Netizens expressed strong dissatisfaction and criticism of the female anchor's behavior. Some netizens said that this kind of behavior not only disrespects herself, but also does not respect the audience, let alone the brand she represents.
Some netizens pointed out that this kind of behavior is a smear against the live broadcast industry and a disrespect to all live broadcast salesmen who work hard.
Some netizens also said: Now for the sake of traffic, I can really get out of anything, I have to say, the anchor and the camera cooperate really tacitly, you know my real purpose, I understand my shooting angle, this is called professional;
Netizens also said: I watched the host during the whole live broadcast, and I didn't pay attention to what brand the car was after the end, and the 4S store was busy in vain.
As an emerging sales method, the core of live sales should be the product itself, rather than the personal charm of the anchor. Consumers choose to buy products based on the performance, quality, and price of the product, rather than the appearance or behavior of the streamer. If live sales become a "head-scratching" performance, then it loses its meaning of existence.
This incident also sounded the alarm for the entire live broadcast industry. The live broadcast industry should strengthen self-discipline, standardize live broadcast behavior, and prevent the occurrence of similar incidents. At the same time, platforms should also strengthen the supervision of live broadcast content and crack down on violations.
epilogue
Making money is important, but how you make it is just as important. We can't give up our principles, we can't give up our bottom line in order to make money. Only by respecting ourselves, respecting others, and respecting society can we win respect and make money for a long time. Let us call together to return live broadcast sales to the essence and let the live broadcast industry develop healthily.