Dongfang Selection is really not covered this time, she directly sued an Internet celebrity in court, and she is still the kind of "Oriental girl" whose fan count is soaring. The turmoil of five months ago now seems to be coming to an end. What's going on?
The "Oriental Girl" turned out to be a graduate of the National People's Congress, and she also claimed to be a fan of Dong Yuhui's "mother-in-law". In order to support her idol, she may have started to blacken Dongfang Selection on the Internet, and as soon as the video came out, the live broadcast was opened, without any scruples.
She also frequently provoked the anchor relationship of Dongfang Selection in the live broadcast, and directly scolded Dongfang Xiaosun as "grandson", which was fierce and not an ordinary gunpowder flavor.
It turned out that in her live broadcast room, more than 10,000 people were online during peak hours. This kind of attention directly increased the number of her fans from 500 to more than 40,000. has received the support of so many "mother-in-law" groups, and she has intensified her efforts.
Behind this is more than a simple legal battle. Dongfang Selection's attitude is obvious, that is, to use the law to protect its own rights and interests.
And the "Oriental Girl" obviously underestimated the seriousness and fairness of the law. In this Internet age, everyone's words and deeds may become the focus of the public, and if you are not careful, you will become the center of the storm of public opinion.
The choice of Dongfang Selection also shows the determination of enterprises to protect their rights. They don't just want a simple apology, but they want to solve the problem formally through legal means.
This approach, although it seems a bit "bullying the soft and afraid of the hard", is actually more to tell everyone that no one can insult and slander at will, even if it is a small blogger, and it is still on the Internet.
Proponents of Oriental Selection argue that companies have the right to protect their reputations from damage, while proponents of Oriental Girl argue that it is just a manifestation of online freedom of expression and that she is simply expressing her opinion.
The current situation is that the live broadcast room of "Oriental Girl" is still popular, and every time it starts broadcasting, it is crowded. And Dongfang Selection has not affected its sales because of this lawsuit, and it is still the familiar Internet celebrity brand.
And for Dongfang Selection, this incident may also be an opportunity for reflection. How to maintain the brand image while safeguarding their own rights and interests, and not being regarded by the public as "bullying the weak and afraid of the hard", which requires a more refined and thoughtful public relations strategy.
The "Oriental Girl", for its part, obviously needs to reconsider her actions and words as well. While enjoying fan support and online attention, it is also necessary to realize that casual speech may bring legal liability.