Xiaomi SU7 was officially released! The price starts at 215,900 yuan, with a total of 9 colors! Chairman Wei Xiaoli appeared at the press conference, Lei Jun thanked: They let me step on a lot of pits

Editor: Zhang Jinhe

At 7 p.m. on March 28, Xiaomi Auto held a press conference.

At the press conference, Lei Jun first shared Xiaomi's 2023 financial report data, with 641 million monthly active users worldwide, laying a good foundation for the development of Xiaomi Automobile, and R&D investment in 2024 is expected to be 24 billion, showing the attitude of car manufacturing with real money.

Lei Jun said that in the past three years of building a car, his biggest feeling is that it is really difficult to build a car, but he didn't expect even a giant like Apple to give up.

Li Bin, Chairman and CEO of NIO, He Xiaopeng, Chairman and CEO of Xiaopeng Motors, and Li Xiang, Chairman and CEO of Li Auto, attended the launch conference of Xiaomi Auto. In addition, Wei Jianjun, chairman of Great Wall Motor, Zhang Jianyong, chairman of BAIC, and other senior executives of car companies also came to the scene.

At the press conference, Lei Jun, chairman of Xiaomi Group, announced that Xiaomi SU7 was officially released, with a standard version priced at 215,900 yuan, and Xiaomi SU7 Pro version (rear-wheel drive ultra-long battery life high-end intelligent driving version) priced at 245,900 yuan. According to Lei Jun, Xiaomi SU7 has four major colors and nine colors, as follows:

跑车色系：海湾蓝 | 熔岩橙；

时尚色系：雅灰 | 流星蓝｜霞光紫；

Luxury color: olive green|cambrian gray;

Classic color: pearl white|diamond black.

He said that the Xiaomi SU7 was fully tested in 300 cities, with a total mileage of 5.4 million kilometers of road tests, and 576 test vehicles were put into operation.

In terms of ID design, Xiaomi SU7 has a smooth and full body curve on the side with a very tense front wheel bag design, and there is a small warped tail and halo taillights at the tail, which is very recognizable.

Lei Jun said that we still have a lot of family features that we want to inherit, and we hope that they can make Xiaomi cars a classic in the future, such as teardrop-shaped headlights, halo taillights, 175-degree ripple curved surfaces, semi-hidden door handles, etc.

In addition, Lei Jun also introduced four wheels, four types of tires, narrow and thick front tires, and 32 storage spaces.

Lei Jun also said that Xiaomi SU7 achieved 000 acceleration in 2.78 seconds and a maximum speed of 265km/h, which is directly benchmarked against the Porsche Taycan, and every time he drives, he is excited.

The Xiaomi SU7 standard version has a comprehensive range of 700 kilometers under CLTC mode. The Xiaomi SU7Max has a driving range of 810 kilometers and is equipped with a CATL Kirin battery, which is the only pure electric vehicle in China that achieves 000 acceleration in 2 seconds and a range of more than 800 kilometers at the same time.

Lei Jun said that battery life is the most expensive configuration of the tram. "Although the price of batteries has been reduced a lot recently, the current battery cost still accounts for more than 30% of the vehicle manufacturing cost. Lei Jun said.

Lei Jun also said that Xiaomi is preparing to build a Xiaomi super charging station, using a 600kW liquid-cooled supercharging solution, and the first batch of planned cities Beijing, Shanghai, and Hangzhou will be gradually built.

Xiaomi Pilot Max City NOA will be tested in April, officially opened in 10 cities in May, and nationwide in August.

On March 28, BYD Auto, Li Auto, Xiaopeng Motors, Great Wall Motors, Changan Qiyuan, VOYAH Auto and many other new energy vehicles posted on Weibo to welcome Xiaomi Auto, and Lei Jun posted a message to express his gratitude.

On March 19, Xiaomi Group released its 2023 annual and Q4 performance report. In the past year, the company's total revenue was 271 billion yuan, and the adjusted net profit reached 19.3 billion yuan, a year-on-year increase of 126.3%. The Group's gross profit margin reached a record high of 21.2%. Q4 revenue returned to double-digit year-on-year growth, reaching 73.2 billion yuan, and adjusted net profit was 4.9 billion yuan, up 236.1% year-on-year.

The daily economic news is synthesized from the Xiaomi car press conference and Lei Jun's Weibo

National Business Daily