Limited to 800 pieces! Lei Jun's jacket of the same style is on the shelves: to commemorate the unveiling of Xiaomi's automobile factory
On March 25, it was reported that just last week, the Xiaomi car factory was officially unveiled, and many directors of Xiaomi Group attended the unveiling ceremony and test-drove Xiaomi SU7. From the picture sent by Lei Jun, we can see that the directors present are all wearing the same jacket.
(Source: Weibo @雷军)
Xiao Lei noticed that an hour ago, a Xiaomi car factory overalls jacket of the same model as Lei Jun was on the shelves of the Xiaomi Mall, priced at 299 yuan, limited to 800 pieces, and only black was available in color. Its promotional page said that this is a limited model for the unveiling of Xiaomi's car factory.
In terms of design, this jacket adopts the concept of racing clothing, with a micro stand-up collar design, a reflective strip design at the shoulder line and hem of the overalls, and the jacket is also printed with Xiaomi's icon logo and letter logo, and the back is the latitude and longitude coordinates of the Xiaomi automobile factory.
(Source: Weibo @雷军)
For a jacket that is passable in terms of design and materials, its price of 299 is a bit cost-effective, and with the meaning of "Lei Jun's same style", "limited edition of 800 pieces", "Xiaomi car factory unveiling commemoration" and other meanings, it is not impossible to buy and collect. But it's a pity that now the Xiaomi store shows that this jacket has been sold out, and given the enthusiasm of the rice fans, I don't know if it will be restocked in the future.
(Source: Xiaomi official website)
On the second-hand trading platform, the price increase of this jacket is about 100-300, Xiaolei believes that if the original price is still very cost-effective, but if the price increase is too large, there is no need to buy. Because at the end of the day, it's just a jacket, it's not a luxury item and it's not made of expensive materials, so it's not worth the premium to pay too much.
(Source: Xianyu App)
In fact, the same jacket of Lei Jun this time is similar to Lei Jun's first business thinking book - "Xiaomi Entrepreneurial Thinking", in the final analysis, it is actually a celebrity effect, but the release of the jacket is limited. As the youngest founder of a Fortune 500 company, Lei Jun has never failed in major entrepreneurial projects in his life, and he has frequently appeared in public, and there is no shortage of his fan base among the users of Xiaomi products, so the products he participates in can significantly increase brand attention and fans' willingness to buy.
(Source: Xiaomi official website)
Since Xiaomi announced its entry into the car manufacturing industry three years ago and held the Xiaomi Automotive Technology Conference last year, the attention of the Xiaomi Auto SU7 has continued to rise. Despite the dissenting voices, Xiaomi has successfully built momentum for the SU7 through its recent intensive marketing campaign, which has made people in both the industry and outside the industry know about Xiaomi cars. Therefore, whether it is the opening of Xiaomi's car factory or the sale of Lei Jun's jacket of the same style, the purpose behind it is to increase the popularity of Xiaomi SU7 and open the way for the launch of the car.