When the world-renowned consulting firm Roland Berger does consulting projects, it often carries out strategic planning according to three levels: company-level strategy, business-level strategy and functional strategy:
1. The company-level strategy needs to do three aspects of insight: external environment insight, internal core competitiveness insight and external best practice insight. After doing the insight, a number of development directions are screened out for the company's senior management to confirm, and finally the company's vision, mission, values and medium and long-term strategic goals are formed.
2. The business-level strategy needs to be based on the performance of the existing business in the market, which is divided into cash cow business, star business, skinny dog business and question mark business, and different businesses have to analyze their market potential to judge what trajectory will develop in the four quadrants in the future. Based on this, the business growth strategy is formulated, whether it is organic or exogenous.
3. The functional strategy needs to be based on the company's value chain activities, and the medium and long-term development strategies of each functional sector are formulated after the company's strategy and business strategy are clear. In particular, the human, financial, and material aspects that are closely related to business development need to be well planned.
