Recently, the topic of "how deep is the obsession of Chongqing people with hot pot" has been on top of weibo hot search, the number of readings exceeded 70 million, CCTV network with the national netizens to explore how Chongqing citizens eat spicy hot pot flavored ice cream on three volt days. It is reported that this is by the Chongqing Municipal Commission of Economy and Information Technology and the juhuasuan platform through the online "free ice cream" activity, innovatively linking consumer goods brand promotion and urban marketing, and further demonstrating Chongqing's characteristic products and Chongqing's urban charm.
At present, sponsored by the Chongqing Municipal Economic Information Commission, guided by the Propaganda Department of the Municipal Party Committee, and supported by the Cyberspace Administration of the Municipal Party Committee, the Municipal Agricultural and Rural Committee, the Municipal Commission of Commerce, the Municipal Commission of Culture and Tourism, the Municipal Market Supervision Bureau, and the Municipal Consumer Rights and Interests Protection Committee, the urban marketing activity based on consumer goods brand promotion - "Pinju Shanshui City Enjoy a Good Life and Yumi Meipin · 818 Chongqing Consumer Goods Brand Promotion Theme Activity" has been officially launched, and will drive the fermentation of Chongqing consumer goods and Chongqing city influence on the whole network through a series of activities. Let more consumers know about Chongqing consumer goods brands, love Chongqing characteristic consumer goods, and choose Chongqing consumer goods.
According to reports, the topic of Liu Tao's live event was read by 170 million people on the Weibo platform, creating a better atmosphere for the entire event. On the evening of August 4, the beautiful night view of the mountain city became the background of the live broadcast room, and Liu Tao, the official preferred official of Juhuasuan, said that Chongqing dialect recommended Chongqing good things, and the immersive live broadcast directly pulled the atmosphere to a high point. According to statistics, a total of 6.72 million netizens poured into the live broadcast room to like Chongqing's good things, and the overall sales reached about 4.06 million yuan.
This live broadcast selected 15 Chongqing special consumer goods - Yijian steamless soda, lollipop hand-ground dried beans, Golden Horn Old Sichuan Spicy Beef, Chongqing Qiaotou Hot Pot Base, Youyou Pickled Pepper Claw, Meijian Qingmei Fruit Wine, Hengdu Domestic Beef Brisket, Wujiang Fuling Squeezed Vegetables, Dezhuang Fast Food Lazy Man Hot Pot, Shibaozhai Brand Chungju Tofu Milk, Cold Acid Ling Family Portrait, etc. In the live broadcast, all kinds of special products have been favored by the majority of consumers, Yijian no-steam soda has become the "sold out replenishment king" sold out and replenished 4 times in total; Plum plum fruit wine 12 degrees, the conversion rate increased by 20%; Hengdu domestic beef brisket guided the order amount of more than 500,000 yuan; gold medal dry slip Chongqing hot pot powder guided the number of visitors to accumulate more than 70,000 people; lollipop hand grinding dried beans cumulative guidance orders totaled more than 13,000 orders; Shibaozhai brand Chungju tofu milk order growth rate is as high as more than 180 times.
The relevant person in charge of the Municipal Economic Information Commission said that the theme promotion aims to expand the exposure of Chongqing consumer goods brands through a series of activities, guide enterprises to apply in depth in new models and new formats, let more consumers know the Chongqing brand, love the Chongqing brand, and thus drive enterprises to achieve new development in increasing variety, improving quality and creating brands. The activities were officially launched from the beginning of August this year, and offline activities were carried out in a timely manner in accordance with the requirements of normalization of epidemic prevention and control.
Upstream journalist Tang Xiaowei