laitimes

The main healthy Van San natural soda, why can the C position out of the circle?

author:Nine Schools Health

Originating in 1934, China's soda was once only a small and medium-sized category in the drinking water market, and with the expansion of commercial capital and the upgrading of healthy consumption concepts, the scale of the soda market was also expanding, and it began to enter thousands of households. Relevant data show that the overall domestic soda market size in 2019 is about 15 billion yuan, and it is predicted that it will reach 32 billion yuan by 2025.

"With the concept of health deeply rooted in the hearts of the people, soda water is likely to join the main battlefield of drinking water in the future." Mr. Wu Jinquan, general manager of Sichuan Qingquantang Health Technology, said. Qingquantang Company for the development of Fanshan brand, planned a three-step grand strategy, the first step, to create a fanshan natural soda regional strong brand, the second step to create a fanshan natural soda national well-known brand, the third step, to create a fanshan natural soda industry leading brand. Fanshan natural soda is the real sense of soda, the water source is located in Leshan, convenient transportation, developed logistics, the company has strong funds, sound sales team, with the basis for achieving the above three steps! As the national marketing company of Fanshan, Qingquantang will continue to exert efforts in the promotion of natural soda. Fanshan natural soda must be a brand with great potential for natural soda development!!

The main healthy Van San natural soda, why can the C position out of the circle?

At present, the soda on the shelves on the market is roughly divided into natural soda and synthetic soda, the former belongs to packaged water, while the latter is only a beverage, which has a fundamental difference. Natural sodas such as Fanshan are rich in sodium bicarbonate and metasilicic acid, strontium, calcium and other plasma minerals and trace elements, showing weak alkalinity, which has a certain effect on transmitting oxygen, regulating body metabolism, eliminating acidic waste and preventing diseases. Soda drinks are only seasoned drinks with some additives such as sodium bicarbonate, sweeteners, and spices in ordinary pure water, and long-term drinking is easy to increase the burden on the body. However, some soda beverage brands still flaunt the "weak alkaline" characteristics of natural soda, and even more deliberately do not mark or miniaturize the word "beverage" to mislead consumers.

Behind the chaos in the industry is the rare status quo of natural soda, China's natural soda aquatic production areas are mainly distributed in Kedong County in Heilongjiang and Leshan in Sichuan, so soda water is also known as "golden water". Many soda drinks on the market do not have access to natural soda, so they can only be replaced by adding baking soda to pure water, and ordinary consumers cannot detect the difference between the two.

In order to allow consumers to truly drink the natural active soda water from the Jurassic rock formation 271 meters underground, Fanshan repeatedly surveyed the water source of Leshan, deeply monitored the water quality of the sample, and built a water intake well on the spot to promote the large-scale production of natural soda water. Behind every drop of natural soda, it is inseparable from Fanshan's layered control of the production process and the deep cultivation of safety and quality. As a porter of natural soda, Fanshan conforms to the development of the times and the health needs of the public by virtue of step by step, relying on natural soda water to continuously upgrade and empower "Healthy China", and has obtained national local certification standards.

The entry of Juda Capital has made more strong brands enter the soda market, and the premium of natural soda is as high as about 10 yuan, and the stereotype of high soda prices is deeply rooted in the hearts of consumers. Fanshan redefines soda water at a subversive price, changes the high-luxury image of soda in people's hearts, breaks the barrier of high price of natural soda water, and makes soda water return to the waist area of 4.5-5 yuan, so that the market potential can be fully released. Fanshan natural soda water with the people-friendly differentiated price system to make health within reach, I believe that in the Qingquantang far-reaching foresight and improve the channel operation capabilities of the blessing, will set off a wave of healthy drinking water for the whole people.

Read on