Beast Finance has learned that Becky Personality Juice, a U.S. hard soda brand, recently completed a $1.5 million Series A round of financing.
The round was funded by Bustamante & Co.
Becky Personality Juice intends to use the funds to establish a distribution network in California, Florida and New York by the first quarter of 2022.
A company founded in January 2021 by CMO Eric Burdick and COO Sheldon Wiley, Becky Personality Juice is currently sold through its distribution partner Lipman Brothers at all BevMo and Total Wine stores in Arizona, Nashville and Tennessee. Becky Personality Juice has also partnered with liquor distributor Southern Wine & Spirits, which will promote its products across the U.S. in the coming months.
Becky Personality Juice also plans to actively pursue approximately $5 million in financing over the next 12 months to complete the next phase of product development and distribution network.
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