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ETRO talks to AI to create a new 2024 spring/summer series advertising campaign Outside of time, different dimensions

author:ELLE, the world's fashion garden
ETRO talks to AI to create a new 2024 spring/summer series advertising campaign Outside of time, different dimensions

Marco De Vincenzo, the brand's creative director, collaborated with digital artist Silvia Badalotti to create a new collection of scenes with artificial intelligence.

ETRO talks to AI to create a new 2024 spring/summer series advertising campaign Outside of time, different dimensions

It is a dialogue between designers and designers, between creative ideas and artificial intelligence, in the collision of energies, in the interaction between humans and computers, the image works are born, and the art designer Silvia Badalottis guides the AI to create countless possible scenes and environments, and under the organization of her words, machines operate, mix, create and invent in massive databases.

ETRO talks to AI to create a new 2024 spring/summer series advertising campaign Outside of time, different dimensions

This creation is like the birth of a painting, unlike the past, pixels and screens instead of brushes and colors. The scene and body are both fictional, transcending flesh and blood and logical thinking to create a physical and spatial utopia. But in the final analysis, the core of energy still comes from the vitality and creative vitality of people themselves, which is the same as the same as fashion design, that is, each body can choose its own mantle, and the elements can be combined and changed almost infinitely.

ETRO talks to AI to create a new 2024 spring/summer series advertising campaign Outside of time, different dimensions

This season's visual world, under the dome of the night sky and star maps, buildings spread out in complex structures, bizarre vegetation grows in greenhouses, and all scenes are filled with familiar and strange human individuals, revealing the possibilities of countless genetic combinations in a brief but unique moment.

ETRO talks to AI to create a new 2024 spring/summer series advertising campaign Outside of time, different dimensions

These paintings seem to have neither spatial nor temporal coordinates, like the re-emergence of a mysterious civilization, and like a purely digital fantasy of the future human world, which exists only because of human existence. It is a Homeric poetic journey that relies on the power of contemporary science and technology to re-speak the unique energy of human beings, the unique nature of unremitting exploration and creation, after the dawn of creation.

摄影师:Silvia Badalotti

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