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Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

author:Meiyu Strategic Consulting

1. Xiangpiaopiao's official response to the product packaging satirizing the Japanese nuclear sewage incident: "Our employees are good!" ”

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

Recently, some netizens found that the packaging of Xiangpiaopiao's MECO products in some supermarket stores in Japan mocked the Japanese nuclear sewage incident, which caused heated discussions. The staff of Xiangpiaopiao responded that they had paid attention to the relevant information, and the online incident was suspected to be the personal behavior of the employee. On the evening of May 4, Xiang Piaopiao's official Weibo blog said: "Our employees are good! "Xiang Piaopiao's official live broadcast room has also put the same drink on the shelves of the Japanese incident.

(Source: National is through train)

2. BYD's Dynasty Network has launched a preferential car purchase policy for each model, and the bicycle replacement subsidy is up to 18,000 yuan

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

BYD Auto officially announced that it has launched a preferential car purchase policy for various models of its dynasty network, with a bicycle replacement subsidy of up to 18,000 yuan, including a national subsidy of up to 10,000 yuan and a BYD subsidy of up to 8,000 yuan. In addition, BYD Dynasty has also launched corresponding financial policies at the same time: minimum 0 down payment, 12-60 arbitrary loan term; 40% down payment for 24 installments with 0 interest; 50% down payment, 50% final payment, 0 interest for 1 year, 0 monthly payment. Users can choose one of three financial solutions at the same time: 0 down payment, 0 interest and 0 monthly payment.

(Source: Finance Associated Press)

3. iPhone's market share in China fell out of the top five

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

On May 6, TechInsights released data that in Q1 2024, China's smartphone shipments will be 63.3 million units, a year-on-year increase of 1%. This ended an 11-quarter streak of annual declines. The recovery was partly due to a disappointing first quarter of 2023, which was also fueled by the return to normal product launch cycles and inventory building activity from local suppliers. In terms of manufacturers, the big four manufacturers - OPPO/OnePlus, Honor, Huawei and Vivo have comparable market shares. OPPO/YIJIA leads the Chinese smartphone market with a market share of 17.1%. Honor, Huawei, and Vivo followed in second to fourth place, with market shares of 16.7%, 16.6%, and 16.1%, respectively. Xiaomi is in fifth place with a 15.0% market share, while Apple has dropped out of the top five with a 13.7% market share.

(Source: Finance Associated Press)

4. BYD: The launch of electric motorcycles and electric bicycles is a rumor

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

Li Yunfei, general manager of the brand and public relations department of BYD Group, said in an article that recently, a series of splicing and synthetic videos and graphics have been circulated on the Internet, spreading relevant information such as "BYD is going to launch an electric motorcycle", "BYD's first motorcycle debut", "BYD produces electric bicycles", etc., many netizens and friends came to inquire, and replied here: The above are all untrue.

(Source: 36Kr)

5. TikTok and ByteDance jointly sue the U.S. government

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

Short-form video social media platform TikTok and its parent company ByteDance jointly filed a lawsuit in a U.S. court on May 7 to block the implementation of the U.S. government's new law on forced sales of TikTok. U.S. President Joe Biden signed a bill passed by the U.S. Senate and House of Representatives on April 24 that involves forcing ByteDance to divest its U.S. operations within 270 days or TikTok faces a nationwide ban in the U.S. If the sale of TikTok progresses, there is a 90-day extension period for the sale.

(Source: Xinhua News Agency)

6. Coconut tree was fined 400,000 yuan for border advertising

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

Recently, Coconut Tree Group Co., Ltd. was administratively fined 400,000 yuan by the Longhua Branch of Haikou Market Supervision and Administration Bureau. The facts of the violation show that Coconut Tree Group Co., Ltd. published promotional graphics and texts on its own website, using state agency staff for commercial marketing, and using advertising slogans that violate public order and good customs, such as "rubbing milk with coconut" and "South Pacific beauties rarely 'airport'", are suspected of violating the relevant provisions of the Advertising Law. However, judging from the official data released by Coconut Tree, controversial marketing has not prevented it from making money.

(Source: National Business Daily, China-Singapore Jingwei)

7. NIO signed a strategic cooperation agreement with GAC Group on battery charging and swapping

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

On May 8, NIO and GAC Group signed a strategic cooperation agreement on battery charging and swapping in Guangzhou. The two parties will carry out all-round and multi-level in-depth strategic cooperation in the fields of battery standards, R&D and customization of battery swap models, battery asset management and operation, and battery swap service network construction and operation involved in the battery swap industry, and promote the interconnection of their own charging platforms.

(Source: 36Kr)

8. CATL and other 50 million yuan to establish a new energy brand company

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

Aiqicha App shows that recently, Chengdu Qingbaijiang Times New Energy Brand Management Co., Ltd. was established, the legal representative is Shao Zhong, with a registered capital of 50 million yuan, and its business scope includes automobile sales, import and export of goods, wholesale of auto parts, retail of auto parts, sales of electronic products, etc. The equity penetration chart shows that the company is jointly held by Chengdu Qingbaijiang Times New Energy Technology Co., Ltd., a subsidiary of CATL New Energy Technology Co., Ltd., and Chengdu International Railway Port Economic and Technological Development Zone Construction and Development Co., Ltd.

(Source: 36Kr)

9. The market value of Miaokeland has evaporated 36.5 billion in three years

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

After hitting the highest point of 84.5 yuan per share at the end of May 2021, the "first cheese stock" Microcolando is going downhill. As of the close of trading on April 11, Microcoland's share was only 13.3 yuan, and the total market value evaporated from 36.5 billion yuan to 6.83 billion yuan in less than three years, and the major shareholder Mengniu had a floating loss of at least 2 billion yuan. Following the decline in net profit in 2022, Microcoland's revenue and net profit will both decline by double digits in 2023. Chai Xiu, CEO of Microcolando, said at an event that Microcolando has found a way not to rely entirely on imports in the milk supply chain.

(Source: Sina Finance)

10. Apple's new iPad does not come with a charger at the beginning

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising

On May 9, it was reported that following the iPhone, Apple also began to start with the iPad and canceled the charger that came with it. It is reported that when placing an order to buy a new iPad in the European Union and the United Kingdom, Apple's official page shows that it will no longer come with a charger. This is the first time Apple has done something like this for its tablet product, despite the fact that the iPhone has not had a charger in the box for years.

(Source: Sina News)

Brand Weekly 43 Issues| Coconut Tree was fined 400,000 yuan for border advertising
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