According to comprehensive foreign media reports, after the new iPad advertisement caused widespread complaints, Apple rarely apologized. Tor Myhren, Apple's vice president of marketing, apologized in a statement to Ad Age. "Our goal is to always celebrate the many ways users can express themselves and bring their ideas to life through iPad. Our video didn't work as expected, and we're sorry. On May 7, Apple CEO Tim Cook posted an ad on his platform X account. In this commercial, trumpets, pianos, cameras, paint cans, and upright game consoles are crushed. After this, Apple's iPad appeared.
Tim Cook captioned the video: "Meet the new iPad Pro and imagine what it will be used to create." ”
However, the ad was met with widespread opposition. Netizens generally believe that the ad celebrates the destruction of human creativity and art by technology. As of 10:30 a.m. Beijing time on the 10th, the ad is still in Tim Cook's X platform account, and has more than 50 million views. In the comment section of the advertisement, netizens said:
"I'm not sure 'wantonly destroying all the good things in this world' is really the vibe you want."
"It's a heartbreaking, uncomfortable, self-centered advertisement. When I saw this result, I was ashamed of the products I had bought from Apple for nineteen years."
"The symbolism of indiscriminately smashing beautiful creative tools is an interesting option" "Smashing symbolizes human creativity and cultural achievements to appeal to pro-creators, nice"......
According to "Ad Age", Apple will not place the ad on TV.
Source: China News Service Editor: Hang Qi Editor: Lai Ting Review: Lu Hongmei
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