Jam is a gelatinous substance made by mixing fruits, sugars and acidity regulators and boiling them at a temperature of more than 100 °C.
As a product widely used in food processing and daily consumption, jam occupies an important position in the Chinese market. In recent years, with the rise of consumption upgrading and healthy eating trends, China's jam market has shown a new development trend. This report will provide an in-depth analysis of the market size, competitive landscape, consumption trends and development prospects of China's jam market.
Some policies and regulations
| year | Name of policy/legal regulation | Brief description |
| 2017 | GB 14884-2016 National Food Safety Standard - Preserves | It stipulates food safety standards for candied products, including the production and sale of jams, and requires strict control of the use of food additives and microbiological indicators. |
| 2018 | Food Safety Law of the People's Republic of China | Comprehensive food safety laws, covering all aspects of food production, processing, and sales, impose strict hygiene and quality requirements on the jam industry. |
| 2019 | Measures for the Administration of Food Production Licensing | It stipulates the licensing conditions and procedures for food production enterprises, and all food production enterprises, including jam production enterprises, must obtain the corresponding production licenses. |
| 2020 | GB 2760-2014 National Food Safety Standard Standard for the Use of Food Additives | The scope and limit of the use of food additives are clarified, and the preservatives, colorings and other additives that may be used in jam are strictly regulated. |
| 2022 | "Guiding Opinions on Further Promoting the Healthy Development of the Food Industry" | A series of policy measures have been proposed for the development of the food industry, including supporting technological innovation, industrial upgrading and brand building in the food processing industry such as jam. |
The introduction and implementation of these policies and laws and regulations aim to ensure food safety in China's jam industry, promote the healthy development of the industry, improve product quality, and promote technological innovation and industrial upgrading. At the same time, these policies also require jam manufacturers to strictly abide by relevant regulations, strengthen self-management and self-supervision, and provide consumers with safe, healthy and high-quality jam products.
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Market size
The size of China's jam market has maintained steady growth in recent years. Benefiting from the rapid development of the food processing industry and consumers' pursuit of healthy diets, the demand for jam as an important food ingredient and condiment is increasing. At the same time, the number of domestic jam production enterprises is also increasing year by year, and the market competition is becoming increasingly fierce.
According to the "2023-2029 China Jam Market Analysis and Investment Prospect Research Report_Jam Research Report_Jam Market Analysis_Boss Data" released by Boss Data, the scale of China's jam market has shown a continuous growth trend in recent years. From 100 million yuan in 2016 to 100 million yuan in 2022, the market size has nearly doubled. According to the forecast, the market size will continue to grow in 2023, reaching *** billion yuan.
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Competitive landscape
Enterprise competition: The competition in China's jam market is fierce, and domestic and foreign companies have laid out. Domestic enterprises occupy a certain advantage in market share by virtue of localization advantages and cost control capabilities. However, as foreign companies increase their investment in the Chinese market, domestic companies are facing increasing competitive pressure.
Some typical enterprises
| The name of the business | Brief introduction |
| ANDROS | A large food production company in China, focusing on the production of fruit products, dairy products, frozen desserts and confectionery products. |
| Kewpie Beijing Kewpie Food Co., Ltd | A well-known condiment brand in China, one of the most popular salad dressing brands among consumers, a joint venture of Kewpie Co., Ltd. in China, a catering supplier for the Beijing Olympic Games, and a well-known food enterprise specializing in R&D, production and sales of salad dressings and jams. |
| McCormick Shanghai McCormick Food Co., Ltd | Starting from the production of sweet sauce, after the acquisition of F.G. Emmett Spice Company, it officially moved to the field of Western food seasoning, specializing in the development, production and sales of spices/compound seasonings/marinades/sauces. |
Product competition: In terms of jam products, companies mainly compete around product quality, taste, nutritional content and other aspects. In order to improve the competitiveness of products, enterprises have increased R&D investment and launched more healthy, nutritious and unique taste jam products.
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Consumer trends
- Healthy diet: With the popularization of the concept of healthy eating, consumers are paying more and more attention to the nutritional content and health attributes of food. Therefore, healthy jam products such as low sugar, low fat and high fiber are favored by more and more consumers.
- Diversification of flavors: Consumers are increasingly diversifying their demand for jam flavors. In addition to the traditional fruit flavors, some new and unique flavors such as tea flavor and floral flavor are also gradually becoming popular with consumers.
- Convenience: In the context of fast-paced life, consumers' demand for convenience is increasing. Therefore, jam products that are easy to carry and convenient to eat have great market potential.
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Development prospects
- Industrial upgrading: In the face of fierce market competition and changing consumer demand, jam companies need to accelerate the pace of industrial upgrading. Improve the overall competitiveness of the industry by improving the level of automation, optimizing the production process, and improving product quality.
- Innovation-driven: Innovation is an important driving force for the development of the jam industry. In the future, jam companies need to increase R&D investment and launch more innovative and competitive new products to meet the changing market and the diversified needs of consumers.
- Expanding the field of application: In addition to the traditional field of food processing, jams can be expanded into new applications. For example, the promotion of the use of jam as an important condiment and ingredient in baking, beverages and other fields has brought new growth points to the jam market.
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brief summary
Overall, China's jam market has broad development prospects and huge market potential. However, in the face of fierce market competition and changing consumer demand, jam companies need to increase the pace of innovation and industrial upgrading to improve product competitiveness and market share. At the same time, it is also necessary to pay attention to the changes in consumer demand and the development of market trends, and adjust development strategies and business models in a timely manner to adapt to market changes and development trends.
In this process, Booz Data will continue to pay attention to industry trends and provide accurate and timely market analysis and suggestions for relevant enterprises and investors.
Recommended Reading:
2023-2029 China Jam Market Analysis and Investment Prospect Research Report
The "2023-2029 China Jam Market Analysis and Investment Prospect Research Report" released by Boss Data introduces the relevant overview of the jam industry, the operating environment of China's jam industry, analyzes the current situation of China's jam industry, the competition pattern of China's jam industry, analyzes the business status of key enterprises in China's jam industry, and analyzes the development prospects and investment forecasts of China's jam industry. If you want to have a systematic understanding of the jam industry or want to invest in the jam industry, this report is an indispensable and important tool for you.