In the past two years, they have thought of a lot of ways to make money, set up their own companies, and also cooperated with well-known companies to write books, make movies, and record podcasts.
(Meghan & Harry)
Some time ago, Meghan set up her own lifestyle brand "American Riviera Orchard" (American Riviera Orchard) and is ready to start selling.
(Megan's brand)
Last week, the brand's first product was revealed, a jar of strawberry jam.
The jam is not on the market yet, but Megan has already taken a batch of new products to give to friends to taste.
It was also because someone posted pictures on the Internet after receiving a gift that netizens discovered Meghan's new movements.
For example, Tracy Robbins, a fashion designer and wife of the president of Paramount Pictures, was among the first to receive the jam.
This year, Harry and Meghan announced that they have two projects with Paramount+, Paramount's streaming division (and a competitor to their old club Netflix), and it's not uncommon to have such a courtesy exchange.
(Harry and Meghan took a photo with the president of Paramount and his wife in January this year)
Tracy showed off strawberry jam in Instagram Story, thanked Megan, and @ her brand,
"Thank you for the delicious fruit basket! I love this jam so much that I don't want to share it with anyone. Thank you, Megan!"
(Screenshot from Ins@mrstracyrobbins)
Another photo reads: "Breakfast, lunch and dinner, all got a little sweeter." ”
If you look closely at the jam label, there is a handwritten black text on it, "17 of 50", which is the number of the jam.
It seems that only 50 cans of the first batch of products were produced, and it was the number 17 cans that were given to Tracy, which had a limited edition feel.
(Screenshot from Ins@mrstracyrobbins)
另一位晒果酱的人是马球运动员纳乔·菲格拉斯(Nacho Figueras)的妻子德尔菲娜·布拉奎尔(Delfina Blaquier)。
Nacho is known as the "Beckham of polo", Harry now plays polo in California, and Nacho is teammates and friends, and their wives often come to help her husband, and they know each other well, and the two families have a good relationship.
(Harry and Meghan with Nacho, Delfina and his wife)
Delfina received the number 10 jam, and she also thanked her on Instagram Story,
"Strawberry jam makes me happy. I love your jam @americanrivieraorchard. ”
(Screenshot from Ins@delfinablaquier)
A few days later, Nacho also posted on Instagram with the copy: "Did I say I liked your jam?@americanrivieraorchard"
(Screenshot from Ins@nachofigueras)
He posted a photo with Harry and Meghan, as well as two photos of him eating strawberry jam with bread, which can be described as quite righteous in person.
(All images from Ins@nachofigueras)
At the beginning of Megan's new career, she engaged in a good marketing, which was both mysterious and advanced, which made people have a sense of anticipation.
At the same time, the royal family seems to be unable to sit still.
The official Buckingham Palace store also took an ad for their strawberry jam, which was posted on their Instagram yesterday.
(Jam advertisement for the official Buckingham Palace store)
The ad is not long, but it has a royal feel, with lavish cutlery and Mozart's "Discord" quartet in the background.
"Our strawberry jam is made with the finest strawberries and is delicious in a variety of ways to eat it," the copy says. ”
(Jam advertisement for the official Buckingham Palace store)
At the same time, they also recommended 4 ways to eat strawberry jam, all of which are very British.
These include – smeared on scones as an English cream refreshment;
(How to eat jam recommended in the advertisement)
Spread on English scones and eat;
(How to eat jam recommended in the advertisement)
Served with croissants;
(How to eat jam recommended in the advertisement)
Or spread it on toast bread and eat it.
(How to eat jam recommended in the advertisement)
Although it is not known whether the official store of Buckingham Palace deliberately advertised at this time, in the eyes of the outside world, it looks like the two sides are fighting in the ring.
The characteristics of both are obvious, one is the product of the official store of Buckingham Palace, which is an authentic "royal periphery";
The other is a newly created brand, but it has been discovered that this product is also intended to rub off on the popularity of the royal family.
(Jam advertisement for the official Buckingham Palace store)
You can compare -
白金汉宫这款果酱的包装也很有王室风格,上面印着王室徽章,还印着嘉德勋章的座右铭"对此抱有恶意者皆可耻(Honi be evil think)"。
The jam retails for £3.95 (about 36 yuan) and can be shipped worldwide.
(Jam from the official store of Buckingham Palace)
And Megan's new jam, the packaging has a sense of handiwork, which looks simple and high-end.
On the label sticker, from top to bottom, are the royal logo, the brand name, and the brand's birthplace (Montesto, California), and the font color is royal gold.
It is not yet known whether the jam will be mass-produced, nor how much it will cost.
(Label of Megan Jam)
A series of operations on both sides give people a feeling of fighting in secret.
It's still unclear who will win the two jams, but it's interesting that after the launch of Megan's jam, it has already triggered a wave of buying frenzy.
It's just that it sold out a royal product.
(related reports)
To be precise, it's a jam from Charles' lifestyle brand "Highgrove", which takes the name of Charles' private home in Gloucestershire, England.
(Charles's Jam)
According to the official website, this is a "typical British strawberry jam", hand-produced in small batches according to the authentic Highgrove recipe.
Traditional labels and specially commissioned woodcut designs capture the natural beauty of Highgrove Gardens.
(Charles's Jam)
This jam costs 6.95 pounds (about 63 yuan) and has been quietly sold for 15 years.
After Meghan's jam was exposed, Charles's jam suddenly sold out, and the spot was already sold out.
The media analyzed the reason why the jam was sold out, on the one hand, because the royal family supporters bought and bought, and the sales increased sharply for a while, perhaps because they had some thoughts about Meghan;
On the other hand, some people want to wait for Megan's jam to come on the market and compare the flavors of the two jams, so they stock up on Charles's jam first.
(Charles' jam is sold out)
It is estimated that Meghan did not expect that her stealth marketing would have such an effect, and the income would be Charles, her father-in-law who was far away in the UK.
When her jam is officially launched, there will probably be a business battle between the two sides......
(The royal family and Meghan are going to fight a business war?)