With the wave of technological innovation, the high-end smartphone market is becoming increasingly hot. Domestic mobile phone brands have targeted the high-end market and joined the race for high-end flagship phones. However, the low-end market, as the backbone of the smartphone market, still occupies an important share of the market and meets the daily needs of the majority of users.
A new report from Counterpoint Research, an authoritative research agency, reveals this market phenomenon - in the first quarter of 2023, the market for mobile phones under $150 soared by 22% year-on-year, accounting for 12% of China's mobile phone market share, fully proving the market's broad development potential.
In the current fierce competition in the smartphone market, users' consumption concepts are undergoing a revolution, and more and more attention is paid to the ultimate cost-effective consumer experience, so low-end mobile phones are favored. Today's users no longer simply pursue hardware configuration and cost performance, and the appearance design, texture and user experience of products have also become key competitive points. Coolpad keenly grasped this trend and quickly launched a new iteration of the Fengshang series, the Fengshang 50, to cater to the changes in the market and the needs of users. With its excellent performance and experience, this product is expected to stand out in the fierce market competition.
Ancient charm and modern style: the perfect fusion of fashion design and oriental aesthetics
Inspired by Chinese aesthetics, the Coolpad Fengshang 50 is a breakthrough in Chinese aesthetics, leading the mobile phone market in the same price range with a new design style and texture. The phone brings the beauty of symmetry to the exterior, revealing the essence of traditional Chinese architecture. Its sleek curves, bold visual use of "circle" elements, and a punch hole in the center of the screen at the heart of the screen are eye-catching.
The battery cover on the back uses a special inner texture and electroplating technology to create an artistic composite panel, whose surface refracts to form a flexible light and shadow, adding a different artistic temperament to the phone. The 2.5D curved bezel design is not only pleasing to the eye, but also ergonomic, providing a more comfortable grip experience. With its excellent design and craftsmanship, the Coolpad Fengshang 50 is expected to lead a new trend in the mobile phone market in the same price range.
While the Coolpad Edge 50 pursues aesthetic symmetry, the design of the camera module is equally excellent. The double ring design is perfectly integrated into the Chinese aesthetic, which not only complements each other, but also highlights its unique charm. Finely placed macro, wide-angle, and flash lights sit in a ring, while a 13-megapixel main camera is strategically positioned in a secondary ring. This design is not only functional and practical, but also has great aesthetic value, forming a perfect unity with the overall design.
In terms of color matching, the Coolpad Fengshang 50 is unique, bringing two stunning Chinese aesthetic colors of Yunshui Blue and Dai Mo Qing. Among them, Yunshui Blue is a mixture of light blue and pale green, giving people a light and fresh feeling, while Dai Mo Qing, as one of the traditional Chinese colors, was often used to depict women's eyebrows in ancient times, and is also widely used in various designs and decorations in modern times. It has a unique color charm that gives people a deep, elegant visual enjoyment. The Coolpad Fengshang 50 perfectly combines the traditional Chinese exterior color scheme with the aesthetic inspiration of architectural symmetry, showing the charm of traditional Chinese aesthetics to the fullest.
Going beyond the norm: shaping a new generation of energy-saving models
Coolpad Fengshang 50 is equipped with a 6.79-inch high-definition ultra-narrow edge full view screen, with its 90Hz high refresh rate and 16.7 million colors of full-angle display, as well as the highest brightness performance of 450nit, it stands out in the thousand-yuan machine market. This mobile phone uses a purely domestic self-developed 4G full Netcom octa-core processor, built with a 12nm process, with excellent performance and effective control of power consumption and heating, providing a stable user experience.
In order to meet the needs of different users, Coolpad Fengshang 50 has two configuration options: 4+128GB and 4+256GB. Combined with memory fusion technology, RAM can be easily expanded, and 4GB of running memory can achieve up to 8GB of system operation. The high-capacity storage and memory technology ensures that the device runs smoothly and is unique among thousand-dollar smartphones.
As an entry-level model of less than 1,000 yuan, the Coolpad Fengshang 50 is destined to become a productivity tool for many people. In addition to the large memory, the battery life of the phone is also important. The Coolpad Fengshang 50 is equipped with a 5000mAh large-capacity battery, combined with the power-saving technology of the CoolOS3.0 system, to ensure stable battery life.
In simulating the use of several scenarios such as WeChat, music, games, and videos that are frequently used by everyone, through 1 hour of "Honor of Kings" game game, 1 hour of QQ music playback, 1 hour of video playback and standby 8 hours of four regular battery life tests, Coolpad Fengshang 50 can still have 55% of the power left. With its large capacity and low power consumption, this phone provides users with excellent battery life, so you don't need to charge it frequently in daily use, and enjoy a smooth experience throughout the day.
A new chapter in AI photography: a wider world, sharper vision
In terms of imaging, the Coolpad Fengshang 50 can also fully meet the daily shooting needs of users. The rear of the mobile phone is equipped with a 13 million pixel high-definition main camera, macro lens and depth of field lens, forming a hard-core AI triple camera configuration. Through the adjustment of 21 kinds of scene AI intelligent recognition algorithms and 9 kinds of atmosphere filter depth optimization, Coolpad Fengshang 50 performs well in photo color reproduction, contrast, detail capture, depth of field focus and clarity, etc., which can easily capture every wonderful moment and take photos full of texture.
In addition, the Coolpad Fengshang 50 is also equipped with a 5-megapixel beauty lens as a front-facing camera. Even in poor lighting conditions, users can supplement the light by adjusting the brightness of the screen, and at the same time, with EIS anti-shake technology, effectively reduce the impact of hand shake on image quality and ensure the quality of video calls. With its excellent image performance, the Coolpad Edge 50 can bring users a satisfactory experience whether it is taking photos or video calls.
Experience without borders: CoolOS 3.0 creates a new chapter of extreme smoothness
Fengshang 50 is equipped with the latest generation of Coolpad CoolOS 3.0 system based on Android 13 platform for deep customization, CoolOS 3.0 adopts a new design language, upgrades key visual elements such as OS logo, style and animation, and perfectly combines with UVUE technology to meet the personalized needs of Chinese users.
In terms of system performance, CoolOS 3.0 performs excellently, running fast and stable. It focuses on energy efficiency management to ensure that the phone maintains excellent performance and battery life under high loads. In addition, CoolOS 3.0 integrates a number of black technologies, among which the application of EROFS file system technology is a reflection of Coolpad's leading technical strength in improving reading and writing performance and space utilization. The application of this technology significantly improves the read and write speed and storage space utilization of mobile phones, thereby improving the user experience.
As a new generation of Coolpad's smartphone that focuses on deep customization experience, Coolpad Fengshang 50 has demonstrated its leading strength in technology research and development and user experience by being equipped with CoolOS 3.0 system.
The official test shows that the system space is saved by 28% in CoolOS 3.0, and the startup speed of the system APP is also significantly improved. In particular, after the aging disk is defragmented, the sequential read rate is increased from 309 M/s to 913 M/s, the sequential write rate is increased from 192 M/s to 345 M/s, the random read rate is increased from 113 M/s to 206 M/s, and the random write rate is increased from 121 M/s to 207 M/s.
The new CoolOS 3.0 has been greatly optimized in terms of camera functions, providing users with a wealth of shooting functions and effects. These include the portrait bokeh function, which can automatically blur the background and highlight the subject of the person, and the camera beautification function, which adds whitening, dermabrasion, face slimming, Eyes and other effects make it easy to create beautiful selfies, HDR function can synthesize a high-quality portrait with multiple exposures to present richer details and colors, Super Night Scene function can effectively improve the poor shooting effect at night, so that you can take clear and bright photos at night, Wide-angle distortion correction function can effectively correct perspective distortion and shoot more realistic scenes, and panoramic shooting function can show more realistic scenes to the maximum extent, making photos more shocking.
In addition, for the elderly, CoolOS 3.0 also adds a new care mode, users can switch between normal mode and care mode with one click, in the care mode, the default use of large fonts, large icons, large volume design, for the elderly to bring a more comfortable experience. It's a great phone for parents to enjoy a smarter and more convenient experience.
Fengshang 50 inherits the extraordinary appearance of the Fengshang series, and skillfully integrates Chinese aesthetic elements, which is eye-catching. Under the two color schemes of "Yunshui Blue" and "Dai Mo Blue", it shows the brand's deep insight into the aesthetic pursuit of Chinese people. In terms of technology, the eight-core 4G full Netcom processor equipped with this model ensures that users can enjoy high-speed network services anytime and anywhere. The 5000mAh battery provides a long-lasting battery life, effectively alleviating the worry of running out of power. The versatile 13-million-pixel triple camera system not only meets the needs of everyday photography, but also provides powerful support for video calls and short video shooting. In addition, the 256GB of storage gives users the freedom to store HD videos and photos.
Overall, as an entry-level smartphone with both beauty and strength, the Coolpad Fengshang 50 perfectly interprets the concept of "small but beautiful" and meets consumers' dual expectations for quality and affordable cost performance. On the eve of the New Year, for those consumers who want to replace their smartphones on a limited budget, this thousand-dollar machine that combines quality and beauty is undoubtedly a wise choice. Coolpad Fengshang 50 will open a new journey of intelligent life for users.