刘作虎：OPPO Find X7标准版超越Pro，Find X7 Ultra定义最巅峰
IT Home News on January 11th, on January 8th, OPPO released its new flagship model OPPO Find X7 series, among them, Find X7 Ultra represents the top level of the series, equipped with an unprecedented double periscope and four main cameras to form the Hasselblad Master Lens Group, once again refreshing the ceiling of mobile phone mobile photography, as OPPO Chief Product Officer Liu Zuohu said: "The word Ultra represents the extreme, there is no intermediate state".
The standard version of the Find X7 mobile phone, in OPPO's view, is also a flagship that comprehensively surpasses Pro, especially in terms of performance, OPPO's new generation of software and hardware integration acceleration technology Tidal architecture, so that the equipped Dimensity 9300 unlocks the performance ceiling and achieves the ultimate performance output.
After the press conference, Liu Zuohu, senior vice president and chief product officer of OPPO, said in an interview with the media that our two versions are full of sincerity, and our Ultra has been upgraded, but the price has not changed from before, and the standard version is more sincere than before.
The definition of Ultra is to represent the pinnacle of flagship, and the Find X7 has given "Pro" to everyone
According to reports, the OPPO Find X7 standard version is priced from 3999 yuan, which is lower than the previous generation's starting price of 4499 yuan.
As for why there is no "Pro" version of the Find X7 series this time, Liu Zuohu explained: "We really didn't think about how to do the Pro in the middle, and we also know that in X6, X6 Pro was defined as the image flagship at that time, and in X7, we still have this positioning, and we keep adding up, and after adding it, we found that the definition of Ultra is the flagship that represents the pinnacle." There is still a purpose, I hope to let more users experience, we find that the price point of 4K to 6K is a very main price segment, and the users of this segment are growing, so we hope to do more solid in this area, so that more people can use it, so this time we will do enough sincerity, as for how to fill in the middle in the future, we will fill it in when we think about how to define the product. Anyway, one is to do the best, and the other is to let more people experience it, and do the two extremes well first. ”
"Actually, I don't think these two have any impact on sales, maybe they are more than the previous ones, and they are really sincere. Liu Zuohu continued to say that compared with other people's Pro, other people's Pro is not as good as our standard version, so to surpass Pro, we set a sincere price and use Pro's products, but the price of the standard version is defined, which is nothing more than wanting more people to use it. This does make it more difficult to define the Pro in the middle, because OPPO has already given the Pro to everyone.
From left to right: Zhang Jun, General Manager of OPPO Software Innovation Center, Liu Zuohu, Chief Product Officer of OPPO, and Zhang Xuan, Director of Imaging Products at OPPO
The technical difficulty of the double periscope is very high
In terms of imaging, the OPPO Find X7 Ultra is equipped with a dual periscope quad main camera system for the first time in the industry, including a 3X-light variable ultra-light periscope telephoto, and a 6X-ray close-up periscope telephoto with the longest native focal length, forming a unique dual periscope telephoto combination, with a one-inch main camera blessed by the OPPO Super Light and Shadow Image Engine, a 50 million large bottom ultra-wide angle, and a powerful quad-camera configuration that brings 14mm-300mm creative focal length group coverage.
Regarding the plan of friends to follow up the double periscope may have to wait until next year's topic,OPPO Image Product Director Zhang Xuan told the media that the technical difficulty of the double periscope is very large,After we made the mid-focus outsole,The next super-large cup,The industry estimates that the mid-focus is the outsole。
The leading position of a technology does not simply depend on technical indicators, but more importantly, the feedback from the market and the follow-up of friends, Zhang Xuan pointed out that when OPPO measures the value of technology, it will comprehensively consider the user value and the follow-up speed of friends.
"If something is very powerful, friends don't follow it, and it's generally not that powerful. Zhang Xuan believes that from the perspective of technological leadership, whether friends can achieve similar performance in a short period of time is the key. "OPPO in the measurement,User value is one,In addition, from the perspective of technology leadership,Or look at how long,Friends can do similar expressiveness,In the perspective of double periscope,Is it necessary for friends to keep up,We are in the framework of the whole system,Think again about what the image should look like,What is what the user wants,Whether the friend follows up,In fact, we think it's not so critical,If the friend business comes out next year,I believe that the technology at that time will go further than this year。 ”
This time, the OPPO Find X7 series is equipped with a new generation of super light and shadow image engine, which is the first to mention the "midtone" in mobile images, OPPO believes that the middle tone is the touchstone of light and shadow quality, so through the delicate depiction of the middle tone of the new generation of super light and shadow images equipped with the Find X7 series, it brings a new level of natural light and shadow performance to mobile images, and achieves a texture comparable to that of Hasselblad medium format digital cameras.
In response to this topic, Zhang Xuan continued to talk about the fact that shadow tone was not invented by OPPO, and shadow tone was the birth of images, which is not a stylization in essence, but a relatively essential place for photography. "Shadow tone, not that we emphasize the shadow tone, and we must grasp what the essence of photography is in photography, this essence refers to when we master some essential capabilities, we can help users create better, so the shadow tone will be raised, for the public, it is true that there is no need to understand what the word shadow tone is, or what the middle tone is, the most intuitive feeling of the public to shoot the hand. ”
Zhang Xuan believes that behind the film tone and related parts is to practice OPPO's concept of "easily capture the beauty of life", what is easy capture? The user clicks the shutter, the beauty of life is the scene taken by the user in his daily life, the user does not need to think about what it should look like, the thing that is filmed, the user thinks"Have you repaired it for me", it is a very high-level aesthetic, but this high-level aesthetic is not strictly distinguishable from the low-level, I believe that the user still thinks it is very good after seeing it.
The first device-side application of a large model with 7 billion parameters, the most powerful AI capability on the same platform
This time, the OPPO Find X7 is also the world's first mobile phone to apply a large model with 7 billion parameters on the device, bringing the most powerful AI capabilities on the same platform, and with the AI large model, it can achieve accurate segmentation and recognition of 120 types of subjects. At the same time, the OPPO Find X7 series also brings the first AI large model voice summary, such as it can understand the call content more efficiently, generate a focused summary, and thanks to the intelligent scheduling of the Andean large model device-cloud collaboration, the processing of the OPPO large model voice summary is encrypted.
Regarding AI, Zhang Jun, General Manager of OPPO's Software Innovation Center, shared OPPO's key dimensions for evaluating the effectiveness of large models: accuracy and completeness. Especially for functions such as summarization, there is also a reflection of information details and some negative indicators, which may be a full evaluation summary model. Regarding the call summary function, Zhang Jun said that OPPO has conducted a large number of competitive comparison and comprehensive evaluations. She notes that of all the overall scores, the OPPO performs the best.
"It's safe to say that we're the best in all the overall ratings. On the other hand, we are often asked, for example, the call summary has realized the end-to-end of 7 billion large models, and many people ask why we choose 7 billion, why not use 1 billion? Facts have proved that on the new model, we compare with competing products better in terms of the assumption of the call summary function, including the accuracy of the summary, the perfection of the extraction of key information, and the accuracy of detail extraction. ”
"We have also seen that OPPO may be the first to deploy the 7 billion parameter model on two chip platforms at the same time. Zhang Jun added.
Finally, some media asked, OPPO Find X7 series, a rare platform with two chips in one product line, including Dimensity and Qualcomm, and found that a large number of functions have been launched on both products, so is it difficult for manufacturers to adjust two product platforms at the same time? Liu Zuohu responded, the only thing is to increase resources. "Indeed, you are very right, it is very challenging to do two platforms at the same time, and this can only add people. ”
According to reports, the OPPO Find X7 Ultra is powered by a Snapdragon 8 Gen3 chip and is priced from 5999 yuan. The OPPO Find X7 is powered by the Dimensity 9300 chip, with prices starting at 3,999 yuan, and both products will go on sale on January 12.