Their April sales fell "miserably"! Model 3 sold only 5,000 units, M7 "three consecutive declines"

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2024-05-16 11:52Posted in Shanghai Automotive Creators

Recently, the Passenger Car Association officially announced the sales data for April, and the retail sales of the national passenger car market in April were 1.532 million units, down 5.7% year-on-year and 9.4% month-on-month. The price war of automakers is becoming more and more intense, but why is the sales volume not increasing but decreasing? We found that the sales of many popular models fell sharply in April month-on-month, including Model Y, Mercedes-Benz C-Class, Wenjie M7, etc., and then we will briefly analyze the reasons for you.

Model Y 4月销售26356辆

Sales were down 21,000 units from March

Model 3 sold 5,065 units in April

Compared with March, sales fell by 9,416 units

Tesla's April deliveries fell short of expectations following a decline in sales in the first quarter of this year, and there are many reasons for this, which may be due to the fierce competition in the market and the lack of timely renewal, which has made the Model Y and Model 3 less competitive. Another reason may be that due to the price war, the prices of the Model Y and Model 3 still have room to fall further, and most consumers choose to hold on to the coin. In order to change the current situation of declining sales, Tesla is laying off employees around the world to reduce costs, and it is believed that the prices of Model Y and Model 3 will be lowered again in the future, so we recommend that you wait.

Mercedes-Benz C-Class sold 10,508 units in April

Compared with March, sales fell by 10,912 units

Mercedes-Benz C-Class achieved sales of more than 20,000 units in March, which is the "highlight moment" of its sales in the past year, because Mercedes-Benz C-Class gave a large discount in March. Sales in April returned to the early 10,000s, which is normal. In addition, considering that the new Mercedes-Benz C-Class was launched in early May, most consumers will choose to wait for the new model, which also led to a decline in sales in April.

The M7 sold 9,266 units in April

Sales fell 9,246 units from March

Since the M7 achieved outstanding results of 29,997 units in January this year, it has now fallen "three times in a row", and its sales in April fell below 10,000 units. As the most direct rival of the M7, the Ideal L6, which was launched in April, has accumulated orders of more than 41,000 units during the first sales period, and it is difficult to say how many of them are consumers who have planned to buy the M7. In addition, some time ago, the "tailgate" turmoil did have a certain impact on the Wenjie 7, and its sales are expected to continue to decline in May.

Tanyue sold 7,829 units in April

Sales fell by 6,870 units from March

The sales trend of Tanyue and Mercedes-Benz C-class is very similar, both of which rushed to a new height through greater discounts in March, and the promotion fever subsided in April, and sales returned to normal levels. Its sibling Tiguan L is about to launch a new generation model at the end of May, and the product power will be comprehensively improved, and the replacement model of the Tanyue is expected to be unveiled within this year, and the launch time has not yet been determined, and this rhythm has actually lagged behind.

Changan Lumin sold 6,890 units in April

Sales fell by 5,336 units from March

In the mini electric vehicle market, except for Hongguang MINIEV, the sales volume is still relatively strong, which can be stably maintained at more than 10,000 units, and the sales of other models fluctuate greatly. Changan Lumin's sales performance in the first four months of this year was like a roller coaster, with sales of more than 16,000 units in January, sales immediately fell to 3,845 units in February, sales in March finally rebounded to 12,226 units, and sales fell again to 6,890 units in April. As the price of high-end new energy models continues to fall, it is difficult for not only Changan Lumin but also other mini vehicles to improve their sales much.

The price war has not played a completely positive role in sales, indicating that consumers' car buying concepts are very mature and will not blindly buy cars because of price. In today's automobile market, especially in the new energy market, product homogeneity is very serious.

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