This year, at the CES conference, nicknamed the "Science and Technology Spring Festival Gala", Sony once again showed off the electric car Afeela jointly created with Honda, President Izumi Kawanishi used a Dualsense handle to drive the car into the venue, Izumi Kawanishi said that Sony is currently cooperating with Microsoft and Epic, and is committed to making Sony's electric car an exclusive "digital playground" for car owners, providing a complete Sony entertainment experience, which is expected to be released in 2025!
Intel announced its entry into the field of automotive chips, acquired French startup Silicon Mobility, increased investment in the field of automotive new energy intelligent chips, and competed with Qualcomm!
The star of this year's speech at Sony's CES2024 is the electric vehicle AFEELA, which is Sony's first attempt to enter the electric vehicle market, and AFEELA was launched by SONY Honda Mobility, a joint venture between Sony and Honda.
If Sony's foray into the world of car manufacturing isn't surprising, then you haven't seen the scene where Izumi Kawanishi uses the PS5 Dualsense to control the car at a press conference this year!
Of course, it is true that the DualSense cannot be used to drive a car at the moment, but Sony's plan for the DualSense to be used in the car is very ambitious, and Sony hopes to integrate a series of entertainment items such as Sony movies and PlayStation games into the console of the electric car.
At 193.5 inches (4.9 meters), the AFEELA is similar to the 2024 Honda Accord, but with a longer wheelbase, a very large center console in the cab, and 45 cameras and sensors inside.
Sony has also partnered with Epic and Microsoft to create an augmented reality experience for the infotainment and navigation system of the AFEELA electric vehicle using Unreal Engine, giving drivers the feeling of playing a game while cruising on the road.
Pre-orders are expected to begin in the first half of 2025 and release by the end of the year, with analysts estimating a starting price of around $45,000, with the Afeela added to the Gran Turismo 7 game.