Before the strong return of the Huawei Mate60 series, and then the hardcore rise of the Xiaomi 14 series, Apple suffered from the front and back attacks, and Cook was in big trouble!
Recently, the authoritative agency released the share data of China's mobile phone market in Q4 2023, and there are several points worth noting:
1. China's high-end mobile phone market has formed a new situation of "Apple, Xiaomi, and Huawei".
2. Xiaomi has been the first in domestic production for two consecutive months and the whole quarter.
3. Apple's activations in December were only 0.18% more than Xiaomi's.
4. While Xiaomi and Huawei maintained rapid growth, Apple experienced negative growth.
Specifically, Xiaomi's activation volume in Q4 2023 will be 11.8021 million units, seizing 15.7% of the market share, and a year-on-year increase of 38.4%, ranking first in China. And although Apple is still in first place, its advantage has been greatly reduced, grabbing 20% of the market share, and the year-on-year growth rate is -10.6%, which is in an awkward situation.
In fact, after the release of the iPhone15 series, it failed to stir up too much waves in the mobile phone market, and the limelight of the high-end mobile phone market was stolen by the Xiaomi 14 series and Huawei Mate60 series, and the sales of the iPhone15 series were lower than expected.
After four years of sanctions, Huawei's strong return, Xiaomi's hard-core rise, has caused a huge impact on the unprepared Apple, in Apple, Xiaomi, Huawei's new pattern of high-end three, Apple is slightly weak, the gap has been narrowed, the status has been wintered, and the wind direction has completely changed!
The reason why domestic high-end mobile phones can counterattack is still due to technical advantages, Xiaomi can stand firm in the high-end, because of years of scientific and technological research and development and continuous innovation, coupled with the confirmed appearance of Xiaomi SU7, Xiaomi will also realize the full ecological closed loop of people, cars and homes, with more obvious advantages and stronger technical strength, and the future can be expected!
#机构: Xiaomi mobile phone Q4 sales topped the domestic No. 1#
