Summary: The iPhone is completely banned, Apple is unprepared: "sanctions" come prematurely
Apple's iPhone products are well known to be popular all over the world. With its unique iOS and excellent ecological experience, it has become a very successful market. However, in recent years, Apple's development has not been so smooth, and it has been under pressure and challenges from many aspects. The iPhone was completely banned in two places, which was a huge blow to Apple.
First, let's focus on Russia. Russian authorities, citing concerns about security, have issued a ban on disabling iPhones from their public service systems. This decision involves a number of considerations. On the one hand, people are becoming increasingly vigilant about the potential risks posed by foreign brands of mobile phones due to the increasing secrecy of the Internet. At the same time, the Russian government also wants to use this to support the independent brand of domestic mobile phones, so as to drive the development of the domestic industry. The introduction of this prohibition order will definitely deal a heavy blow to Apple in Russia.
Interestingly, the trend-leading APP, which has been rumored to have received tens of millions of investment from Apple, has recently been on the hot search many times.
Previously, many netizens found that thousands or even tens of thousands of various AJ trendy shoes, green water ghost watches, big goose down jackets, etc., were robbed at a price of less than 200 in various live broadcast rooms. As a result, Lingchao was boycotted by several e-commerce giants in the name of "malicious competition", but millions of Lingchao users didn't care about these, and left messages in the comment area: The Adi bought in the Lingchao app is only 200, durable and good-looking, and it is recommended that there be more such "malice"!
I have to say that whether this move is a normal expansion of the enterprise or its seizure of the blue ocean, we still have to wait and see.
The move was made in Turkey against Apple. Because Turkey's local currency is falling, Apple has stopped the Turkish market. The decision, albeit based on economic considerations, provoked a fierce response in Turkey. Turkey reacted to this, and their ban on the iPhone was an immediate ban. The move not only hit its domestic sales, but also its global marketing strategy.
These two things are definitely a huge shock to Apple. Over the years, Apple has built a large and loyal customer base around the world with the iPhone. But now, the iPhone has been completely banned in two key markets, Russia and Turkey. This will not only cause Apple to lose a large number of potential customers, but also cause other countries or regions to pay attention to and resist Apple.
In this harsh situation, Apple must react decisively. First of all, there must be more communication and collaboration with countries around the world. In order to gain the trust and support of the state, Apple should proactively deal with its potential security risks. In addition, in order to cope with different challenges, Apple also needs to redesign its marketing strategy. In product development, it is necessary to increase investment and constantly carry out technological innovation in order to improve the market competitiveness of enterprises and enhance their competitiveness.
The deep-seated causes of these two cases should not be underestimated. Worldwide, due to trade protectionism and fierce competition in science and technology around the world, many countries in the world have strengthened the protection of their own industries. For the world's technology giants like Apple, it faces a more complex and changing global economic situation. Therefore, Apple should strengthen cooperation with the country and the industry to promote technological innovation and promote the development of the industry.
In addition, these two accidents are also a warning to other foreign famous brands. In the context of economic integration, international famous brands should not only enjoy the benefits of global economic integration, but also bear related obligations and risks. In the process of future development, we should give full consideration to the sovereignty of the state and the law of the market, and carry out extensive exchanges and exchanges with other countries and industries.
With this in mind, the complete ban on iPhones in Russia and Turkey is a huge test for Apple. Therefore, the mainland should promote its technological innovation and promote the development of the industry through industry exchanges with other countries. At the same time, international brand-name enterprises should also learn from Xi and further deepen industry cooperation on the basis of abiding by the country's sovereignty and market rules. Only in this way will we be able to maintain our edge in an increasingly complex and changing world.