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Introduction: Oranges, cherries, and strawberries, as the three giants of the winter fruit world, are finally expected to achieve "fruit freedom" this year.
Winter is the season for citrus. Walking into the fruit shop, we can also see a dazzling variety of citrus fruits placed in a prominent position.
It can be found that citrus fruits on the market this year are generally cheaper, which is a good thing for consumers.
However, some people rejoice, and some people are sad.
"The price has dropped from 3 yuan to 1 piece, or even less than 1 piece, and the fruit farmers have lost a lot of money, and many fruit merchants have lost their pants. ”
This is a dynamic content posted by a fruit farmer on Douyin.
This situation is not an exception, on the Douyin platform, are all videos of fruit farmers complaining for days, everyone said that it is difficult to sell the navel oranges in Gannan now, there are no buyers to buy, the New Year is approaching, looking at the navel oranges piled up in the house and sad, now one box can be sold and one less box is rotten on the tree.
can't help but make people wonder, what happened to the navel orange in Gannan that once won the "Chinese Famous Fruit"?
01, the navel orange that fell all the way
"At first, the two pieces of the orchard were booked for seven and one catty, and then it was reduced to two pieces of two, then to one piece of eight, and then to one piece of two. ”
According to the report of Jiemian News, since late November last year, navel oranges have entered a state of "worrying about selling", not only the price is lower than in previous years, but also there are no dealers willing to accept it, and farmers are miserable.
This year's Gannan navel oranges are indeed not easy to sell, and many fruit farmers even sent their children, relatives, and friends to come out to open a circle of friends to help sell navel oranges.
Store your navel oranges in your own warehouse
Therefore, you will find that many Jiangxi people around you are selling navel oranges for their families or relatives.
In addition to the circle of friends, on Xiaohongshu and short videos, there are also young people selling navel oranges for their parents or relatives.
If you look at the homepages of these young people, you will find that most of them are eating, drinking, and having fun, that is, the dynamic of promoting navel oranges has only recently appeared.
As the children of farmers, they feel sorry for the hardships of their parents or family members, and do their filial piety and responsibility for the hard work of the elderly.
In the offline market, the data on the official website of Beijing Xinfadi Wholesale Market also confirms the "dilemma" of navel oranges: at the end of 2022, the average price of navel oranges in Gannan was 4.25 yuan per catty, with the highest price of 5 yuan per catty, in mid-November 2023, the average price was 3.25 yuan per catty, and the highest price was 4 yuan per catty, and on January 2, 2024, the price dropped directly to the average price of 2.65 yuan per catty, and the highest price was 3.5 yuan per catty.
Compared with 2022, 2023 is a big year for Gannan navel oranges, with abundant rain and increased production during the fruit expansion period, according to local dealers' estimates, Gannan navel orange production increased by more than 20% compared with last year.
As a result, I didn't expect that the navel oranges were finally harvested, and the fruit farmers were worried about the problem of starting sales.
Dealers said that it is estimated that the price of navel oranges will continue to fall in the future.
The average market price of navel oranges in China announced by the China Fruit Circulation Association (information collected from the wholesale market)
The reason for this, in addition to the large production and oversupply, is that the weather may encounter frost in the future.
In order not to affect the taste of the fruits, fruit farmers can only complete the picking before the arrival of the cold winter, so that the fruits can be marketed in advance, which in turn affects the price.
In addition, although the yield of navel oranges has increased, it is a pity that the average quality is slightly inferior to the previous two years, and the aesthetics have also decreased.
This is because last year's abundant rain, the pulp was good, but the sweetness was 1-2 degrees lower than the previous year, the taste became lighter, and the orange flavor was not strong, which were also factors affecting sales.
In terms of sales, there are also a lot of foreign navel oranges pretending to be Gannan navel oranges in the wholesale market, and a large number of "Li ghosts" have seized the market space of authentic Gannan navel oranges, and these foreign oranges have been planted earlier than Gannan navel oranges, and the market price is also lower, which has disrupted the market.
And although Jiangxi's navel orange production is large, but the lack of local well-known brands, the industry is scattered, and there are differences in management level and technical level between different orchards, resulting in uneven quality and unstable navel oranges.
In addition, there are too many citrus categories for consumers to choose from, not Gannan navel oranges, such as Ehime jelly oranges, sugar oranges, tangerines, baba oranges, etc., so the competitiveness of Gannan navel oranges has become significantly weaker.
And because of the large size of Gannan navel oranges, there may be only one or two navel oranges in a catty, which may cost 2-3 yuan for a Gannan navel orange, which is still a little unbearable for most consumers.
For various reasons, Gannan navel oranges "fell off the altar", and they really couldn't be sold.
02. More and more once-unattainable fruits have fallen off the altar
Some time ago, the topic of "strawberry prices plunged" appeared on the hot search, causing heated discussions.
Many people lament that this year's strawberries have become cheaper, and they can finally achieve "strawberry freedom".
On an e-commerce platform, a box of 20 Dandong 99 strawberries only costs 18.88 yuan, and another e-commerce platform with a subsidy of 10 billion yuan is so cheap that you can't imagine, with an average price of 10 yuan per catty.
Judging from the price data released by Beijing Xinfadi, the prices of many varieties of strawberries such as Hongyan, Tianbao (milk) and Ningyu in the current winter have generally fallen.
In a farmers' market in Beijing, the price of strawberries has dropped from more than 30 yuan a pound in previous years to just over 1.
However, some people heard that the price of strawberries had dropped, and happily went to the vegetable market and e-commerce app to see: "Where is the price reduced?"
The price reduction of strawberries is indeed a price reduction, but it is not so exaggerated, and it has not been reduced to a civilian fruit that everyone can afford.
However, the former "aristocratic fruit" Sunshine Grape is a real "fall off the altar". From 300 yuan a pound to 5 yuan a pound, no one wants it, and it has changed from a noble fruit to a cheap fruit.
After the Sunshine Grape became popular, more and more people went to plant, but the planting management techniques of each household were different, resulting in a greatly reduced taste and becoming more and more unpalatable.
Shi Jun, a doctor of botany, once said on social platforms: "In fact, the Sunshine Rose variety itself is very good, but the planting management is completely off track, and the quality has declined greatly." ”
Many farmers use cultivation methods that do not pursue "quality" in order to achieve yield, resulting in a very poor taste of the fruit.
Moreover, the "technology and ruthlessness" behind Sunshine Grapes has also been controversial, and the Internet is full of various rumors and negative information about Sunshine Rose Grapes.
In addition, Kyoho grapes have returned to the public's attention, and no one has bought Sunshine grapes gradually.
It is said that people are not good for a thousand days, and flowers are not red for a hundred days. The same applies to fruit circles.
The white strawberries, formerly known as the "Rolls-Royce" of the strawberry industry, captured the hearts of the middle class with their white moonlight-like appearance, and the general market price was sold at 100 yuan per catty.
As a result, many netizens who have bought it have complained that this white strawberry has its own appearance, and the taste is as bland as water, and it is not delicious at all. Later, the popularity of white strawberries gradually decreased.
The "top-rated" cherries are also fruits that have "fallen off the altar", and the media reported that each box is cheaper by 150 yuan after New Year's Day.
I think that cherries were once labeled as a symbol of "wealth and freedom", and anyone who can buy a box of cherries for the winter will definitely send them to the circle of friends to show off, and they will have a proper face.
Later, because of the epidemic, the news about "Cherries positive" was reported, which once caused everyone's panic, everyone talked about the color change of cherries, and "the price of cherries was cut in half" appeared on the hot search.
The price of cherries has plummeted, and in some places the lowest is only 8 yuan per catty, which makes many people shout that they have finally realized the freedom to eat cherries, but no one dares to eat them.
03. The rise and fall of the fruit industry can't escape the "back waves of the Yangtze River pushing the front waves"
Internet celebrity fruit hype wave after wave, but can not escape the fate of a few years, in the final analysis, these expensive fruits, relying on the unique water and soil and fine planting in the production area.
If there is no scarcity, and there is no quality, then falling off the altar is the inevitable result.
In the end, however, it is the hard-working growers who suffer the time, spending time and effort to grow new varieties, and as a result, they are not salable, not only do they not make any money, but they may also lose money.
In fact, not all Internet celebrity fruits will inevitably fall off the altar, take the top brand in the citrus industry Red Beauty as an example, its life experience is a bit similar to Sunshine Grapes, both are high-end fruits imported from Japan.
However, its market has not been rotten, the price is still firm at 30 yuan a catty, and it has also become a geographical indication protection product of Xiangshan, Zhejiang.
The reason for this is that the Zhejiang Citrus Research Institute has standardized and formalized the cultivation of red beauty. And standardize farmers' fine planting, and strive to achieve good quality, so that consumers will not have the uncertainty of opening blind boxes.
The Zhejiang government is also actively building a regional public brand of "Xiangshan Citrus" agricultural products, deeply binding Xiangshan and Red Beauty, in-depth branding, and protecting the value of Red Beauty.
In this way, the value of the fruit is protected, the market can sell at a good price, and the farmers can also get a good profit, and the positive cycle is positive.
Just as "when the tide recedes, you don't know who is swimming naked", when the heat of the market passes, only by insisting on quality farming and keeping the real core unchanged, a fruit variety can truly show its vitality.
In the surging circle of fruit Internet celebrities, there will always be newer and strange fruits, if you don't maintain the quality and maintain your own value, it will only be eliminated in the wave.
Whatever the other may say, fruit is not a necessity or a scarcity.
Fruits should be down-to-earth, and good quality and low price are the hard core. It satisfies the appetite and should not be a symbol of some status and status.
When it comes to vitamin supplementation and nutritional health, there are many types of fruit to choose from, and not all of them are irreplaceable.
As this netizen said, "Fruits are for people to eat, not so expensive that people can only look at them and drool." ”
Do you like to eat Gannan navel oranges? Now how much is the price of your side now? Welcome to leave a message in the comment area to discuss, express your opinions or opinions, thank you.
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