When the citrus fragrance is wafting again, in the orchards that can be seen everywhere in Pujiang, Chengdu, the golden citrus is like a small lantern hanging all over the branches, and the fruity fragrance is fragrant and refreshing. Fruit growers are happy to pick fresh citrus from the citrus groves, and dealers are busy loading trucks and sending them to all parts of the country, even Russia, Thailand and other foreign countries.
Pujiang County is the first in the country to promote and implement the "two substitutions" planting project, and the price of citrus grown is generally more than 30% higher than that of traditional planting. What's the secret here? Let's take a look.
There are clever ways to grow and produce high-quality fruits
Pujiang County, located in the southwest of Chengdu, has a mild climate, rain and heat in the same season, and excellent natural ecological and geographical conditions, which provides the most suitable growth environment for citrus fruits. The history of citrus planting here can be traced back to the Jin Dynasty more than 1,000 years ago, after years of development, now Pujiang through variety improvement, focusing on the development of high-quality late-maturing citrus 450,000 acres, mainly planting Harumi, Shiranui, Ehime and other series of varieties, has been awarded the title of "Chinese Famous Fruit", "National Top Ten Most Charming Agricultural Products", "National Famous and Excellent New Agricultural Products" and so on. "Pujiang Miscellaneous Mandarin", "Pujiang Ugly Mandarin" and "Pujiang Rake Mandarin" won the title of National Geographical Indication Protected Products in 2010, 2015 and 2020 respectively, and in 2023, "Pujiang Ugly Mandarin" ranked 33rd in China's regional brand value list, with a brand value of 10.205 billion yuan.
However, in the context of the serious competition of "homogenization" in the national citrus fruit industry, how to forge the differentiated comparative advantage of "no one has me, no one has me" and achieve sustainable development?
In 2020, Pujiang County will start the implementation of the "two substitutions" project, the whole area will implement organic fertilizer instead of chemical fertilizer, green prevention and control instead of chemical control, apply organic fertilizer and environmental protection enzymes throughout the planting of agricultural products, and manually weed, and carry out pest control and pest control through the installation of green prevention and control measures such as solar insecticidal lamps, hanging yellow boards, and predatory mites, and make every effort to promote the "three product improvement" of variety, quality and brand. Up to now, the county's organic fertilizer use coverage rate has reached more than 75%, and the green prevention and control coverage rate of major crops has exceeded 70%.
What's more, due to the non-waxing, non-staining, and use of organic fertilizer, the organic matter content of the orchard soil is effectively improved, and the fruit naturally ripens and tastes better. According to the Provincial Academy of Agricultural Sciences, a special research report on the quality and safety of agricultural products of the "two substitutions" project in Pujiang County was carried out: compared with the traditional planting of agricultural products, the types of pesticides used in the "two substitutions" agricultural products were significantly reduced, and the overall quality was better. Among them, the nutritional parameters of fruit weight, soluble solids, anthocyanins and other characteristic fruits were dominant, and the content of free amino acids and vitamin C in tea was significantly increased. After testing, the levels of lead, cadmium, chromium, arsenic and mercury in the "two alternative" planting areas were lower than or far lower than the environmental standard values of green food producing areas.
In Jianfeng Village, Chaoyanghu Town, Pujiang County, relying on the "zero pesticide residue" whole-process biological integration technology of New Chaoyang Company, the village studied and improved the cooperative mechanism and the whole process management plan of "zero pesticide residue" citrus production, selected the construction area, established a unified management model, established an agricultural cooperative, and comprehensively promoted the construction of a "zero pesticide residue" citrus production demonstration village. "Building a 'zero pesticide residue' citrus demonstration village is an innovative measure for Jianfeng Village to further promote the planting of 'two alternatives' agricultural products, which is conducive to the formation of a demonstration and driving role for the county," said the relevant person in charge of the Pujiang County Agriculture and Rural Bureau.
In Xilai Town, Pujiang County, which has "red, green and antique", the town adopts the cooperation model of "village collective + company + cooperative + farmer", builds 3 thousand-acre "two substitution" citrus bases in Tieniu Village, Lianghe Village and Jiuqu Village, and promotes 1 export filing base in the whole village of Gaoqiao Community Good brand.
In Heshan Street, Pujiang County, the main urban area of the county, the "two substitutions" promotion meeting was held to attract villagers to learn and improve planting technology in the form of "publicity and explanation + demonstration example + interactive question and answer"; "I didn't understand the cycle, type and environment of bio-chemical fertilizers before, but now that I have learned more clearly, I believe that the citrus I grow will taste more pleasant. A villager from Lion Tree Village who was present at the meeting said.
Focus on brand enhancement and expand sales channels
In order to vigorously promote the good fruits grown by the "two substitutions", Pujiang County, supported by the government platform and the state-owned enterprise platform, took the lead in establishing a professional farmer cooperative association to provide services and guidance for the county's professional farmer cooperatives, and at the same time adhered to the two-wheel drive of "regional public brand" and "enterprise brand", increased the cultivation of "two alternative" agricultural product brands, actively built online sales channels, and made every effort to enhance the added value of agricultural products and brand premium ability from brand planning, packaging design, marketing, etc.
In November 2023, Chengdu Jinong Agricultural Science and Technology Development Co., Ltd., a wholly-owned state-owned subsidiary of Pujiang Industrial Investment Group, and 10 rural villages, including Nanfeng Village, Shuikou Village, Shishishu Village, and Shiqiao Village, jointly funded the establishment of Chengdu Pujiang Jinong Agricultural Development Farmers' Professional Cooperative Association. The association not only provides corresponding services and guidance for the county's professional farmer cooperatives, but also changes the fruit sales model of the past scattered soldiers and bargaining with each other, promotes industrial integration, complementary advantages and resource sharing, and continues to enhance the value of the "two alternatives" regional public brand, and develops to the high-end from the fruit production end to the sales end.
When you go out, you have to invite in, Daxing Town, Pujiang County, focuses on brand promotion, and the value of agricultural products is more prominent. To create the town's "two alternative" characteristic brands "Xing π", "Xing π" brand× Luzhou Laojiao 60 version of the special song co-branded gift box single sales of millions of yuan, and jointly with Shuikou Village successfully declared an export record base of 2,000 acres. At the same time, it signed a cooperation agreement with Jingdong Group on the direct procurement and direct supply base of "two alternatives" agricultural products, and launched the second village-level pavilion of Jingdong in the country - Pujiang Shuikou Village Specialty Museum. And actively explore the "1+N" Daxing Town supply and marketing cooperatives and industry leaders to develop the development model, and promote the corporatization of the rural collective economy. In 2023, the revenue of the two newly established village-level joint ventures will reach 1.936 million yuan.
Integration of agriculture and tourism + paired promotion to promote the extension of the industrial chain
With the popularity of Pujiang citrus, how can we promote the extension of the industrial chain and the integrated development of primary and tertiary industries? Ganxi Town, Pujiang County, a well-known "literary town", has built 8 citrus and other industrial demonstration bases, and created "two alternative" product souvenirs with the help of cultural and tourism brand activities such as Mingyue Village and Lotang Village; Fireworks Longquan, Ancient Rhyme Arrow Tower, and Farming Lotus Pond".
Pair linkage to promote win-win cooperation. Shima Village, Changqiu Village, Shou'an Street, Pujiang County, and Hemei Community, Baohe Street, Chenghua District, carried out a seminar on the linkage development of party building and co-construction of villages and communities. The characteristic citrus agricultural products of Shima Village and Changqiu Village, the construction of Hemei Village and the advantages of industrial development were introduced, and the project cooperation opportunities were released to promote the special citrus of Shima Village and Changqiu Village to "enter the community and enter the hospital".
In recent years, Shima Village and Changqiu Village have taken the development of citrus industry as the leading role, and deeply implemented the important project of "two substitutions", with a citrus planting area of more than 15,700 mu and an annual output of more than 30,000 tons of citrus, and the brand awareness and visibility of "Changqiu Mountain" citrus have been greatly improved. A dealer said that this year's Changqiushan late-maturing citrus is of higher quality, and the purchase price is 0.5-1 yuan per catty higher than that of the surrounding production areas.
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