Judging from Lei Jun's introduction, Xiaomi SU7 has five major features: motor, high-voltage platform, large die-casting, intelligent cockpit, and Monard technical architecture. Respectively control the speed, voltage, self-developed materials, intelligent cockpit and software and hardware integration system.
Lei Jun is worthy of being a master in the marketing industry, the product has not yet earned the appetite of consumers, and has not yet developed the development of several head new energy vehicle companies in China, and has paid tribute to several of China's leading new energy vehicle companies one by one, and the inexplicable action has aroused the curiosity of the audience, and they are looking forward to Xiaomi's next move!
The reason why I didn't give Xiaomi SU7 quotation for two or three hours at the press conference,I think it's to see the attitude of consumers,If consumers feel that the price is too high, then lower the price,If consumers have an approximate psychological price,Then increase the price,And then slowly explore。
The Internet launched a discussion on the starting price of Xiaomi SU7,110,000 people participated,The psychological price is in the majority of 10-200,000,200,000,200,000 in the middle,And more than 300,000 is only 28,000 people,It shows that in the hearts of Chinese consumers,Xiaomi SU7The price is not worth more than 300,000,If the price is within 200,000, I believe it will be supported by consumers,And if it exceeds 300,000,Xiaomi SU7 will no longer have the so-called cost performance,The high-end bureau is not suitable for ordinary Chinese people!
After all, many consumers of electric vehicle technology know why companies choose to build electric vehicles instead of fuel vehicles? It is not a good license plate for electric vehicles, cars are easy to manufacture, motor batteries are installed, a set of technology on the interior, a set of shells, and a new electric car will come out.
According to Lei Jun's introduction to Xiaomi SU7, dare to benchmark the models of Porsche and Tesla S, and boldly guess that the price may be 40+, if it is this offer, Xiaomi is likely to be a failure!
No wonder netizens will shout: "500,000 in the world, 600,000 in ideals, 700,000 in tanks, 800,000 in Krypton, 1 million in the future, if you don't work hard, you can only drive a Mercedes-Benz BMW." ”
Electric cars that cost hundreds of thousands of dollars at every turn, and the price is cut in half as soon as they are bought, and it is really a job that only rich people can play. When one day, the once-invincible Mercedes-Benz BMW becomes a model that can be consumed by the public, China's electric vehicle manufacturers really benefit Chinese consumers.
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