Live broadcast equipment has been set up in the field, and local products have become hot-selling products on the Internet...... In winter, walking in the countryside and fields all over our state, I saw that the farmers who had entered the agricultural slack season in the past started a new business, some of them were live broadcasting, some were packing and shipping, and they were in full swing.
Live broadcast sales of agricultural products
In recent years, with the rapid development of the rural e-commerce industry in our state, more and more new farmers have promoted local agricultural products to the whole country through live broadcasting, breaking the embarrassment of good products "the fragrance of wine is also afraid of deep alleys", and has embarked on a new way to increase income and get rich, injecting new momentum into rural revitalization.
The anchor of the "Hongrong Strict Selection" mall is live broadcasting
He Chunmei is a native of Malizhai Village, Yuanyang County, a "post-70s" rural woman, and now she has become a well-known local "anchor with goods".
Villagers harvest rice Courtesy of Yuanyang County Rong Media Center
"21.9 yuan is 2 catties, 49.9 yuan is 5 catties, our terraced red rice is natural. He Chunmei in the live broadcast carried a basket on her back, walking on the ridge, and skillfully explained the goods on the shelves, because it was a specialty of her hometown, so He Chunmei was very skilled in introducing it, and her tone was full of confidence. He Chunmei often goes to the terraces to broadcast live, taking netizens to experience the pastoral life, since the account was opened, her simplicity has attracted the attention of many netizens, and has also gained more than one million fans.
Terraced red rice series products
"Now that I have a following, I want to promote the red rice from my hometown. The planting process is very difficult, and the nutritional value of red rice is also high, so I hope more people will understand. Talking about the original intention of bringing goods, He Chunmei said frankly.
In just 2 months, He Chunmei sold more than 3,000 orders in the live broadcast room, totaling more than 18,000 kilograms of red rice, and many netizens left messages: "The taste of hometown, strong nostalgia. ”
When the countryside seized the opportunity of the e-commerce economy, the agricultural products bred by the Hani terraces took the train of live streaming to the "cloud". From January to May this year alone, the online retail sales of rural areas in Yuanyang County reached 8.98 million yuan, of which the online retail sales of agricultural products were 6.8 million yuan, a year-on-year increase of 35%.
A wide variety of products
Like He Chunmei, there are many new farmers who speak for their hometown and bring goods for their hometown's local specialties.
"Now I will explain to you the Jianshui mandarin orange in the No. 1 link, the mandarin orange here is thin and juicy, the meat is crisp and tender, sweet and ......delicious" Early in the morning, the e-commerce anchors of Jianshui Rongsheng E-commerce Co., Ltd. were also busy, explaining the agricultural products, tea drinks, grain, oil, meat and eggs snack food, seasonal fruits and vegetables and other commodities in the towns and villages of Jianshui County, and answering consumers' questions about logistics, after-sales and other related questions.
Yellow citrus trees hang from the branches
"Our job is to go out into the field and help farmers sell their fruits and vegetables and expand their market for their products. Anchor Zhou Hailing introduced that Jianshui Rongsheng E-commerce Co., Ltd. is a new subsidiary of Jianshui Supply and Marketing Group Co., Ltd. established in March this year, which is responsible for online sales. At present, the company's sales categories involve more than 50 kinds of local agricultural products such as noodles and onions, potatoes and Jianshui Sunshine Rose grapes.
The background of the live broadcast room of Jianshui Supply and Marketing Group
"The establishment of an e-commerce subsidiary is an important step for the group company to increase the construction of the supply and marketing system and increase the integration of resources. Liu Hui, chairman of Jianshui Supply and Marketing Group, said that the company will be based on serving agriculture, actively exploring various businesses, broadening the sales channels of agricultural products, and enhancing the brand value of Jianshui County's characteristic products.
Live broadcast sales of agricultural products
In recent years, our state has actively complied with the development trend of urban-rural integration in the county, focusing on townships and villages, making up for the shortcomings of the rural logistics network, accelerating the layout of rural express logistics outlets, and building an e-commerce system and express logistics distribution system that runs through counties, townships and villages. At the same time, guide the wholesale, retail, e-commerce, and catering entities in the county-level commercial system to carry out e-commerce business, and support e-commerce platforms, chain supermarkets, and logistics enterprises to become bigger and stronger, so as to become the county's leading commercial circulation enterprises. Finally, by giving full play to the advantages of e-commerce, we will expand rural consumption, promote industrial upgrading, consolidate the achievements of poverty alleviation, and promote rural revitalization.
Up to now, 13 counties and cities in our state have achieved full coverage of e-commerce demonstration projects. From January to October this year, the online retail sales of agricultural products were 3.121 billion yuan, a year-on-year increase of 3.24%, and the scale of online sales of agricultural products continued to increase, and the development of e-commerce played a significant role in driving the sales of agricultural products.
Source: Yunnan Honghe release
Editor: Jinping County Rong Media Center
"Jinping News" broadcast time: Premiere: Monday, Wednesday, Friday (20:00)
Replay: 08:00 12:30 17:00 20:00 22:30 the next day
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