Chao News client reporter Chen Ying
The century-old store Hu Qingyutang has opened a health café again.
Wellness café. Photo by reporter Chen Ying
Recently, Hu Qing Yutang Ruyi Life Tea Shop officially opened in Dajing Lane, Hangzhou, and launched a variety of traditional Chinese medicine coffees such as tangerine peel and red bean latte, turmeric latte, and chrysanthemum latte in one go, attracting many customers to check in and buy, and the century-old Chinese medicine time-honored brand entered the coffee track, which also caused heated discussions on social media. Some netizens even ridiculed: coffee entering medical insurance is just around the corner.
A month later, a Chao News reporter visited Huqing Yutang Ruyi Life Tea Shop.
Focusing on the characteristics of traditional Chinese medicine
It can sell up to more than 300 cups a day
The café of Hu Qing Yu Tang is next to Hu Qing Yu Tang in Dajing Lane, which was renovated from the original security booth of Hu Qing Yu Tang, although the coffee shop occupies a small area, but the outer garden area is not small, and it is unique in Dajing Lane, where coffee shops are lined up. If you ignore the Chinese medicine cabinet that occupies one wall and the ubiquitous decorative elements of pharmacy culture, Hu Qingyutang Cafe looks no different from an ordinary café.
Inside the café. Photo by reporter Chen Ying
After the reporter entered the store, he saw that the price of coffee in the coffee shop was basically about 20~30 yuan, both American, Australian and other common basic models, as well as five or six kinds of traditional Chinese medicine coffee with their own characteristics, more than 9 o'clock in the morning, there have been seven or eight customers ordered, and the vast majority of customers have chosen to place an order for traditional Chinese medicine coffee.
Product price list. Photo by reporter Chen Ying
"With a little bit of medicinal taste, it's not hard to drink, and it's still a very fragrant cup of coffee overall. After visiting Hu Qingyutang, Ms. Hu and her girlfriend, who came to Hangzhou from Shanghai, ordered a cup of turmeric coffee for themselves and a cup of tangerine peel and red bean coffee for their girlfriend, spending a total of 60 yuan. "It feels warmer than ordinary coffee. ”
"Tangerine peel red bean latte and turmeric latte are the few coffees we have ordered the most so far. Hu Qing Yutang Chinese medicine number Yu Xiaoxiao told reporters that these traditional Chinese medicine coffees are specially developed by Hu Qing Yutang's team, and the selection of high-quality medicinal and edible homologous materials and specialty coffee beans, "For more than 100 years, Hu Qing Yutang has adhered to the corporate culture of 'quitting fraud', such as tangerine peel and red bean latte in tangerine peel, we specially selected Xinhui tangerine peel." ”
Health + coffee, do customers sell it? The sales volume in the store may explain one or two. Although it has just opened, the coffee shop is doing well now, Yu Xiaoxiao calculated the account for the reporter: "Now I can sell more than 300 cups of coffee on Saturdays and Sundays, and there are so many people in the store that I can't turn around, and I can usually buy more than 200 cups of coffee." ”
"We are about to launch a new ginseng coffee, the name is Ruyi ginseng", Yu Xiaoxiao said that the café focuses on the characteristics of traditional Chinese medicine, and even the clerks and Xi are from the pharmacy major, and the café will continue to increase the variety of Chinese herbal coffee in the next step, so that customers can have more choices.
It reopened after 7 years
Hope to attract more young people
"Drink tea according to the prescription and pay as you wish. The slogan printed on the coffee cup of Hu Qingyutang Ruyi Life Tea Shop made Hangzhou native Zhang Yu's eyes shine. She immediately took out her mobile phone and took a few photos in the store and uploaded them to social platforms.
In her opinion, she belongs to "staying up the most ruthless night and raising the most expensive students" - staying up late while drinking coffee and "planting grass" Chinese health preservation. "It's only the price of a cup of coffee to try, and it's very good to take pictures here. ”
The coffee cup has the slogan "Drink tea according to the party, pay as expected". Photo by reporter Chen Ying
In the past month, the topic of "Hu Qingyutang sells health coffee" has also become popular on social media for a while, attracting a group of young people, and some Internet bloggers even made a special trip to record a video, first pretending to take the pulse and then drinking a cup of health coffee, and finally with a joke of "Can you brush medical insurance?", shooting check-in and health needs have become the two main reasons for young people to try health coffee shops.
Even the clerk of the coffee shop couldn't help but sigh, "There are really many bloggers here, and young people love traditional culture more than we imagined." ”
In fact, this is not the first time Hu Qingyutang has tried this track, in 2016, the century-old pharmacy Hu Qingyutang had the idea of doing Chinese medicine + beverage business. AT THAT TIME, HU QING YUTANG LAUNCHED THE HERBS EXPRESSO OFFLINE STORE, WHICH PROVIDES MORE THAN 20 KINDS OF KAMPO HERBAL DRINKS, FOCUSING ON HEALTH PRESERVATION, COLD PREVENTION, REFRESHMENT AND OTHER EFFECTS. But after starting three or four stores, it ended hastily.
Looking back years later, what's the problem?
"Actually, our idea at that time was very advanced, long before Tong Ren Tang opened a coffee shop, but at that time, domestic coffee consumption was still in its infancy. Yu Xiaoxiao believes that the first is the pricing and taste of the drink, and the second is that the timing is very important! Now the concept of traditional Chinese medicine health preservation is gradually applied to the field of food and beverage, which has captured the mentality of many young consumers who pursue freshness and health. As the popularity increases, more brands have begun to try the integration of traditional Chinese medicine and diet. The popularity of Chinese health preservation, Chinese medicine and the scene of the café are also more matched.
The entrance of the café. Photo by reporter Chen Ying
Today, China's coffee market has entered a stage of rapid development, and at the same time, the demand for health care among young people has increased significantly, which has made traditional Chinese medicine companies like Hu Qingyutang see their own advantages.
This time, Hu Qingyutang put young people first when explaining his intention to open a health café: "I hope to attract more young people and rejuvenate the culture of traditional Chinese medicine." ”
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