The son of well-known sketch actor Song Dandan, "Batu", sold a "stainless steel" cola potbelly cup on live broadcast last night, saying that the price was particularly affordable, only 39.9 yuan, netizens felt that it was a little expensive, so they checked the price of a certain treasure, and the price was only 19.9 yuan, which was a little embarrassing......
Hello everyone, today I would like to share with you about a recent discussion about commodity pricing caused by the new star "Batu" in the live streaming industry.
"Batu" is a well-known internet celebrity who recently promoted a unique stainless steel Coke cup in his live broadcast room with a price tag of 39.9 yuan.
According to him, this cup is specially customized by Coca-Cola, and it has a good heat preservation and sealing function for drinking carbonated drinks.
However, some netizens who followed the live broadcast found that on some other websites, the price of similar stainless steel cups was only a little more than 19.9 yuan, less than half the price of the cups sold by "Batu". This has sparked a lively discussion about whether the "Batu" price is reasonable.
In the face of doubts, "Batu" explained that the cup he sells uses more advanced materials and more exquisite craftsmanship, and is a high-end product specially customized by Coca-Cola for drinking carbonated drinks.
However, some netizens still feel that such a price is too high for the average consumer.
In fact, this reflects a common problem in the current online live streaming industry, that is, the fiercely competitive market environment makes some businesses not hesitate to use various means to obtain the attention of consumers, including deliberately marking the price of goods very high, and then discounting and reducing the price through various promotional means.
Such a price war will undoubtedly disrupt the market order and harm the interests of consumers. Therefore, industry insiders suggest that businesses should pay attention to the substantive value of products, provide truly high-quality goods, and also set reasonable prices, not only to ensure their own profits, but also to protect the rights and interests of consumers.
In addition, in addition to the price factor, it is also important to build and nurture a brand image. If a merchant can provide quality products and services, consumers will naturally become loyal fans, resulting in stable sales.
This incident of "Batu" promoting the Coke Cup reflects some common problems in the current online live broadcast e-commerce industry.
It is hoped that through this incident, businesses will be more aware of the importance of honest management and quality first, so that consumers can also enhance their awareness of prudent consumption and rational choice.
I believe that only with the joint efforts of both merchants and consumers, this new business format that relies on Internet and mobile technology - online live broadcast e-commerce, can achieve sustainable and healthy development, continue to innovate, create more value for the public, and become a new engine in the field of e-commerce.
