Since the launch of the ANTA SKATE skateboard product line, ANTA has always forged ahead and is committed to providing skateboarders with high-quality sports equipment to bring a better skateboarding experience. On the eve of the 2024 Olympic year, ANTA has launched a new launch, with a well-polished design and a technological upgrade with the blessing of C37, inviting skateboarders to board together and rush to 2024 to show a different style and be a leader in the New Year.
Wang Yibo, the global chief spokesperson of the ANTA brand, wears ANTA Qiaojie
Inherit the classics with innovation and interpret the street trend
As the most iconic style of ANTA skateboarding, the ANTA Elite series of skateboard shoes is inspired by the unruly skateboarding attitude. At the same time, the first Skateboarding Open held in Qinhuangdao in 1994 was paid tribute to the word "骜", aiming to encourage every boarder to continue the pioneer attitude of his predecessors, carry forward the spirit of freedom, individuality and adventure in skateboarding culture, and strive to be a true New Year's hero.
ANTA is a retro micro-bread shoe shape, with a rounded silhouette and a combination of color stitching design to reflect the texture details, making it easy to achieve trendy street style wear. The diverse color scheme also meets the individual wear needs of the "trendy children", making the shoes present modern attributes in the retro visual shape, so that every action of the skaters on the board is particularly eye-catching.
ANTA has a variety of colors to meet the needs of individual wear
Among them, the main color of the men's model retains the natural freshness of superba green, incorporates the elegant temperament of ivory white, supplemented by finch tea brown embellishments, bringing a younger and more energetic visual experience. The main colors of the women's model are chalk, sandstone and grain beige, which can easily play with the Maillard style in autumn and winter.
The left is the main color of the ANTA Elite men's model, and the right is the main color of the ANTA Elite women's model
One of the major design features of ANTA is its star-studded sole, and the all-new Spiral is also enriched with star elements at the heel to pay tribute to every skateboarding pioneer who promotes the development of skateboarding culture with love and perseverance, and dares to break the rules. The addition of the star element not only increases the overall fashion sense of the shoes, but also contains blessings for skateboarders, hoping that the skaters who step on the ANTA Masterpiece can shine with every step.
Ingenuity upgrade, C37 technology helps soft elastic on the board
Skateboarding means getting on the board, jumping off and landing again and again, so a good pair of skateboard shoes must have good support and cushioning. To this end, ANTA adopts a three-layer cushioned structure outsole and has C37 technology built into the midsole. C37 soft elastic midsole technology, carefully developed by ANTA, refers to the formation of a golden triangle ratio of three molecules: rigidity, flexibility and toughness under the hardness adjustment of 37 ±3°.
ANTA has built-in C37 technology in the midsole
The ANTA C37 technology is applied to skateboarding sneakers for the first time, which is also the biggest highlight of this upgrade, which makes it soft without collapsing while having good support performance, bringing a "just right-soft" foot feel. At the same time, it provides better cushioning for skaters, dispersing the impact when challenging drops and props, and enhancing the protection of the human body to cope with a wider range of terrain.
C37 technology assists in skateboarding
In addition to the C37 technology, the overall craftsmanship design of ANTA is tailor-made for skateboarding. The three-dimensional foam on the neckline increases the wrapping of the ankle and has the effect of cushioning to protect the ankle part of the skater. At the same time, the full-palm rubber outsole is adopted, which not only has high wear resistance, but also further strengthens the grip and anti-slip performance of the star pattern design, so as to improve the safety and stability of the skateboard during sports.