On November 5, 2023, the 6th China International Import Expo (hereinafter referred to as the "Expo") was held in Shanghai. This time, Guerlain of France appeared at the CIIE with the LVMH group with the theme of "Ingenuity Art, Cultural Heritage". Guerlain, the world's top luxury brand that inherits 100 years of French elegance, continues the extraordinary quality of ingenuity, culture and art, presents countless excellent products, and tells the story of the brand's artistic heritage with ingenuity.
The Guerlain booth in the flowers and plants shows the brand concept of Guerlain committed to symbiosis with nature
In 1853, Pierre Guerlain, the first generation of Guerlain perfumers, created Guerlain's first cologne - Guerlain Imperial Water for Napoleon III's wife, Empress Eugenie, which witnessed the love between Napoleon III and the Empress, and also won the name of "Royal Perfumer". At the same time, in order to match the eau di royale, Guerlain's iconic craft, the bee print bottle, was born. Inspired by the triumphal bronze pillars on Place Vendôme in Paris, the designer created a glass bee stamp vase decorated with 69 bees carved in solid gold and delicate flowers. After five generations of perfumers and generations of female craftsmen, Guerlain continues to write a new legend on the road of combining nature, art and technology, giving consumers around the world an unparalleled physical and mental experience.
Guerlain's iconic bee print bottle carries a century-old art of craftsmanship
At the CIIE, Sylvie Badin and Joanna Maslo, apprentices of Guerlain female craftsmen, also visited the exhibition site to share the 195-year-old skills and ingenuity of Guerlain. Craftswoman Sylvie Badin has been working at Guerlain for almost 30 years and expresses her desire to pass on this craft. Joanna Maslo, a new generation of craftsmen who studied under Sylvie Badin, also shows a passion for creating fine art.
French Guerlain craftsmen Sylvie Badin and Joanna Maslo came to the exhibition site to show Chinese consumers the exquisite craftsmanship inherited by Guerlain for 100 years
At the CIIE, Sylvie Badin and Joanna Maslo skillfully integrated handicraft skills such as bottle sealing, tassel combing, and knot making into the creation of each perfume bottle. From the selection of fragrances to the exclusive bottle decorations, Guerlain artisans are committed to creating a bespoke beauty for each customer. As early as 1854, Guerlain launched the "Personalized Perfume Service" to provide customers with a customized experience to express their individuality. On August 1 this year, Guerlain's "Personalized Perfume Service" landed at Taikoo Li Qiantan store in Shanghai, providing consumers with a distinguished experience of customizing exclusive fragrances. Whether it's a classic craftsmanship or a time-tested legend, Guerlain appreciates and celebrates exceptional craftsmanship and savoir-faire, and always maintains a relentless pursuit of excellence.
A French Guerlain craftswoman combs a personalized tassel knot for the "One Thousand and One Nights" perfume bottle
In order to allow Chinese consumers to experience the quality and ingenuity of Guerlain to this day, Guerlain has brought a series of classic fragrances and perfume bottles that carry the brand's cultural heritage to Chinese consumers: from "Imperial Water", "One Thousand and One Nights", "Madame Butterfly", and the classic eau de toilette with lily of the valley to the Art Salon series, the Flower and Herb Water Series, and the Guerlain Matisse Limited Edition Bee Print Bottle Joy Essence created to celebrate the 170th anniversary of the birth of the bee print bottle. Each Guerlain fragrance and bottle on display is a mark of the Maison's history.
Over the past 195 years, Guerlain has continued to innovate and hone its own craftsmanship, integrating the century-old art and culture into the creation of each product, and continuing to shine brightly on the road of inheritance and exploration.