On October 18, Wang Chunjing, a villager of Hujiadian Village, Kaikai Town, Tongyu County, Baicheng City, happily came to the village convenience supermarket, and did not spend a penny, and only used points to "buy" daily necessities such as dish soap, chopsticks and rags. Wang Chunjing said that the points she earns for cleaning in the village can be used as cash in the convenience supermarket, not only to buy various daily necessities, but also to buy refrigerators and other household appliances if the points are enough. This is a microcosm of Tongyu County's first "small points" in the country to activate the construction of the "big moral rule" system.
In Tongyu Village, all new fashions and civilized behaviors such as filial piety, trustworthiness, and diligence can be assigned, and all points can be exchanged for physical goods.
On August 4, 2022, Jing Junhai, Secretary of the Provincial Party Committee, went to Tongyu County to investigate the construction of the "small points" to activate the "big moral governance" system
The country's first "small points" to activate the "big moral rule" system
After entering the stage of rural revitalization, how to further stimulate the endogenous power of rural revitalization, consolidate the achievements of poverty alleviation, effectively promote the civilization of rural customs, and achieve the goal of well-governed, realistic and effective, and widely adaptable has become a new topic for the people of Tongyu County Party Committee and County Government to think deeply about. In the process of implementing the spirit of the instructions put forward by Comrade Jing Junhai, Secretary of the Provincial Party Committee, on the management of "points" when he went to Xianghai Fuxing Village in 2021, they boldly explored, conducted in-depth research, and repeatedly demonstrated, and finally learned from the common practice of exchanging points in the commercial system, and innovatively proposed to implement the construction of the moral governance system in the form of exchanging moral points for physical objects, organically integrating various elements such as behavioral norms, rural people's covenants and moral autonomy, point management and social governance, and value agreements, and creating the first "small points" activation in the country "Great Virtue Rule" system construction. As soon as this move came out, a powerful butterfly effect was revealed, and obvious results were achieved in just one year: the appearance of the village was significantly improved, the red and white things were changed from simple to simple, the family style and family education were upward and benevolent, and even the neighbors became more harmonious, and uncivilized and bad habits such as open defecation were basically extinct. At present, this work has become a model for the whole province, and all parts of the province have also come to learn from experience. The construction of the "small points" and "big virtue" system has become a brand of spiritual civilization construction and propaganda, ideological and cultural work in Jilin Province, and has become a classic case in the country.
"Love Supermarket" ushered in a wave of villagers
Villagers can be rewarded with up to 5,000 points per year
The construction of the "small points" activation of the "big rule of virtue" system is a management model that takes the implementation of the "village rules and civil covenant" as the core, the "rule by virtue" points as the starting point, and the "points exchange point" as the service platform, so as to restrain and manage all rural management affairs in the form of village rules and conventions, and use economic levers to leverage moral education and autonomy without generating new village collective expenditures. It is no exaggeration to say that this system is an effective carrier for the achievements of grassroots governance, and it is also a concentrated embodiment of the blossoming and fruiting of civilized practice activities in rural villages, and it is also a symbol of remarkable results in the work of changing customs and customs.
At the beginning of 2021, Tongyu County, in line with the principle of pilot first, carried out pilot construction work in Bamian Village, Bamian Township, and incorporated ten contents, including filial piety and respect for the elderly, village environmental governance, simple handling of red and white affairs, thick care and thin burial, honesty and trustworthiness, and hard work and prosperity, that is, "ten advocacy, ten strict prohibitions", into the integral management, and the results are obvious.
Taking the environmental management of the village as an example, Bamian Village is a non-relocated village in Tongyu County, where the villagers live scattered, and it is difficult to clean the environment in the tun, so it is often necessary to hire labor and forklifts to clean up. Since the construction of the points system has been launched, Bamian Village has divided the indoor and outdoor public areas of farmers and the public areas in the tun to each household as a "sharing area", and villagers can get points rewards for completing the cleaning of the "sharing area". The points obtained can be exchanged for products of the love supermarket, and the supermarket also provides a "la carte" service, which can realize the personalized redemption needs of villagers.
Shen Kexin, the winner of the gold card in Mingxing Village, Bamian Township, and his family enjoy discounts on the consumption of Mai Tian Food and Air, an interactive merchant in the "Virtue World".
After the start of the labor credit exchange work, the average cost of environmental governance in the village has been reduced by more than one-third. Because of the active participation of the masses, the environmental sanitation of the village has been kept clean and tidy for a long time. Taking advantage of this east wind, Bamian Village will give corresponding points to the villagers to participate in the collective labor of the village, flood relief and other work, and the villagers' enthusiasm for labor has been significantly enhanced, and some people have received a maximum of nearly 5,000 points per year, which has greatly reduced the cost of living, and at the same time, the villagers' civilization quality and home awareness have been significantly improved.
On September 18, 2021, Tongyu County held an experience exchange meeting on villager autonomy with "small points" to activate "great virtue governance" in Bamian Village, Bamian Township, and widely promoted and implemented this pioneering achievement throughout the county.
There are 191 points exchange points and contracted merchants in the county
At present, the construction of the "small points" activation "big moral governance" system has been fully rolled out in 172 administrative villages in Tongyu County, and on the basis of realizing the participation of the whole people, it highlights the "six" characteristics of the demand of contracted merchants, the global exchange location, the differentiation of guarantee funds, the hierarchical interaction between urban and rural areas, the diversification of governance results, and the digitization of points exchange. In other words, according to the existing scale, the redemption of points has been realized in the whole county or digital exchange at the contracted merchants.
Villagers in Hudianjia Village buy goods at the supermarket
The huge consumer group is attracting more and more extensive attention and active participation of all kinds of businesses, and there are more and more categories of redemption, in addition to life supermarkets, car washes, catering, hairdressing and other types of businesses have joined. The county party committee and county government strike while the iron is hot, and constantly adjust and improve the operation mechanism of the system, stipulating that all townships (towns) and villages in the county have business licenses and have operating qualifications, supermarkets and small shops can become contracted businesses, without specifying the number and scope, so as to meet the needs of villagers for exchange commodities to the greatest extent, and effectively avoid the disadvantages of building a separate "points exchange supermarket" as a management points exchange point, wasting manpower, material and financial resources and a single commodity can not fully meet the consumption needs of villagers. At present, the county has identified 191 contracted merchants and points exchange points.
The county's unified "Virtue World" point card, in principle, is assigned points according to the standard of 1 point for 1 yuan, and at the same time, the original "township card" can only be redeemed in the township, upgraded to "county card", which can be exchanged for items at any contracted merchant in the county. There are four types of loyalty cards: Ordinary Card, Silver Card (3,000 points in the card), Gold Card (5,000 points in the card) and Diamond Card (8,000 points in the card). Villagers who hold silver, gold and diamond cards can enjoy 9.5 discounts, 9 discounts and 8.5 discounts respectively when they go to 88 "Virtue World" interactive merchants in 25 industries designated by the county to consume, so that the villagers can get more benefits. The professional technology company developed and designed the "Virtue World Tongyu" mobile phone applet, which is convenient for villagers to view and use at any time.
The owner of Shuangjie supermarket in Tongyu County happily hung up the plaque
At 15:54 on October 18, the data analysis platform of the points system of Fuxing Village Committee of Xianghai Township showed that the total number of members was 52,707, the total number of points was 12075292, and the exchange rate reached 62.31%. It is understood that this data platform is to hire a professional technology company, the United Nations bank for the "small points" to activate the "big virtue" tailor-made data real-time management platform, the data of the townships can be updated in real time on this system, to achieve a transformation of virtual "currency" to real money, villagers to buy items to take away the points, the corresponding funds will be through the banking system 24 hours later will be through the bank system to the merchant's account. In addition to the villagers who go out to work and are incapacitated, more than 50,000 members have achieved full coverage of rural households in the county.
The secretary of the provincial party committee instructed that "this is a good model, and I hope that all parts of the province can learn from it"
On August 4, 2022, Jing Junhai, Secretary of the Provincial Party Committee, went to Tongyu County to investigate and learn more about the construction of the "small points" activation of the "great moral governance" system, fully affirmed this work, and emphasized that "it is necessary to summarize the experience of the construction of the 'small points' to activate the 'great moral governance' system, actively create a good social environment for goodness, and provide an inexhaustible source of living water for rural revitalization". At the same time, it is required to "promote the whole province", and instruct "this is a good model, and I hope that all parts of the province can learn from it".
On September 15, 2022, the "Baicheng County Breakthrough and Rural Revitalization On-site Meeting" was held in Tongyu County, and Li Hongci, Secretary of the Baicheng Municipal Party Committee, emphasized that it is necessary to summarize and promote the "Tongyu Model", further clarify the direction and path of county-level breakthroughs and rural revitalization, and inject strong impetus into the city's high-quality development. On September 22, more than 200 people from counties, cities (districts) and townships and villages in the province went to Tongyu to observe and investigate, visit and exchange, and praised this approach.
On October 8, 2022, the Propaganda Department of the Provincial Party Committee and the Provincial Rural Revitalization Bureau jointly issued the "Notice on Learning and Promoting the Experience of Tongyu County's "Small Points" to Activate the "Great Virtue Governance" System Construction (Ji Xuantong [2022] No. 53), marking the comprehensive promotion of the construction of Tongyu County's integral system throughout the province.
Village rules and regulations
Village rules and regulations
The organization guarantee is strong, and the system runs smoothly
In order to comprehensively promote the improvement and improvement of the construction of the "small points" activation and "great moral governance" system, Tongyu County started from the top-level design guidance and the implementation of grassroots norms, forming a new situation of grassroots governance with upper and lower linkage, urban-rural interaction, and villagers' initiative.
Since 2022, on the basis of pilot, research, guidance, and practice, Tongyu County has held many on-site meetings for the exchange of work experience of villagers in the county's "small points" to activate "great virtue governance", and summarized and promoted the results. The county party committee convened a standing committee according to the relevant situation of the on-site meeting, discussed and studied the implementation plan, participated in the revision and improvement, and played a key role in the promotion of the high-level. The implementation plan clarifies the establishment of a three-level leading organization, and at the county level, a leading organization has been established headed by the Standing Committee of the county party committee and the head of the propaganda department, the executive deputy minister and the secretary of the township party committee are the deputy leaders, and the leaders of relevant departments and propaganda members are members. At the same time, it constantly supplements and improves the construction of the system and mechanism, and puts forward the twelve-character basic policy of "filial piety, accumulation of goodness, trustworthiness, diligence, thrift, and progress" for all villagers, and adheres to the principles of adapting measures to local conditions, people-oriented, refinement and quantification, and exploration and innovation in the promotion, and puts forward directional guidance for the construction of the integral system.
At present, the village rules and regulations of the 172 administrative villages are different, each with its own characteristics, there are three-character formulas, five-character formulas, seven-character formulas and smooth mouths, no matter which way is taken, it is easy to read catchy, easy for villagers to memorize, understand and abide by, and achieve the purpose of village rules and regulations formulated by villagers and consciously abided by villagers. Through the method of points, the village rules and regulations are refined and quantified, a positive incentive and reverse restraint mechanism is established, and 58 sub-items of 6 major items such as environmental sanitation, public order and good customs, professional ethics, family virtues, personal morality, and central work are included in the "Detailed Rules of the Village Rules and Civil Covenant" and provided to each village as a reference, and each village can increase or decrease the detailed rules according to the actual situation. Establish a supervision and inspection team to carry out regular inspections and irregular spot checks on rural households in accordance with the "Detailed Rules of the Village Rules and Civil Contract". In order to ensure the fairness, impartiality and openness of the inspection and assignment, the county encourages all villages to adopt the "fixed judges + mobile judges" model, the "fixed judges" are mainly the first secretary of the village-based work team and the cadres of the guarantee, as well as the members of the village committee with prestige or the "five old" personnel who are highly respected in the village. According to the conditions of the village, local supermarkets and shops are contracted as points exchange points to provide more and better choices for the people.
Awarded the license for "Virtue World Interactive Business".
Since the construction of the "small points" activation "big moral governance" system has been launched, Tongyu County has held many special deployment meetings to promote the comprehensive implementation of the construction of the points system, and all departments in the county have coordinated and coordinated with the Commerce Bureau, the Market Supervision and Administration Bureau, the Agriculture and Rural Affairs Bureau, the Housing and Urban-Rural Development Bureau and other departments to determine the interactive businesses and create a new model of urban-rural interaction; Formulate construction standards, dispatch nearly 30 people to carry out professional training for business personnel in each village, and at the same time divide into 5 groups to 16 townships and 172 administrative villages for a period of half a month of on-the-spot system guidance, "small points" to activate the "big moral governance" system construction work in the gradual improvement of the county rolled out.
In order to ensure that the construction of the "small points" activation and "big moral governance" system has wide applicability, Tongyu County has strengthened the security work in an all-round way. The county party committee and the county government attach great importance to the establishment of a special "rule of virtue system management office" to ensure the smooth operation of the system, on the basis of the original 3 staff members and specially approved four career preparation for this work, after the recruitment and admission, the professional engaged in the "small points" to activate the "big rule of virtue" system construction work, each township is stationed in a new era of civilization practice full-time workers, with the township, serving the villages, Make every effort to do a good job in the construction of the system of "small points" to activate the "big moral rule" to ensure that there is a specialization in the art industry.
After the issuance of the "Implementation Plan for the Comprehensive Implementation of "Small Points" and the Activation of the "Great Virtue Governance" System in Tongyu County (Tong Ban Fa [2022] No. 20), 172 administrative villages in the county have carried out this work in an all-round way, and the plan has also clarified the principles, standards and target results of the work. In the practical operation of the construction of the "small points" activation "big moral governance" system, the "Implementation Plan for the Comprehensive Implementation of the "Small Points" and the Activation of the "Great Moral Governance" System in Tongyu County, < has been issued>The reissuance notice" and "on further improving the county's "small points" to activate the "big moral rule" system construction plan", etc., from the institutional level to further clarify the direction and operation of the work, such as the release of the "contracted business" requirements, "contracted business" does not specify the number, not limited scope, all the township, the village has a business license, with the operation qualification of the business can be used as a "contracted business", so that the actual operation of the township and village has rules to follow.
The "Tongyu model" has achieved good social benefits
"Small points" activate the construction of the "big moral governance" system, which is the grassroots governance model pioneered by Tongyu County. In line with the principle of maximizing the convenience of the people, the original "township card" is upgraded to "county card", that is, the villagers can hold the "virtue of the world" point card in the county in any of the contracted merchants or points exchange points in each township and village in the county for item exchange, by the technology company and state-owned banks for the corresponding needs to develop "small points" to activate the "big virtue" digital management platform, to achieve digital management, and at the same time the county's "one card" system from the system security, account security, convenient operation, user experience and other aspects of continuous optimization and upgrading. It is stipulated that the funds used by each administrative village for the construction of the points system shall generally not be less than 20% of the collective income of the village in the current year, and the standard for assigning points shall be appropriately increased for villages with better collective income; Villages with poor collective income can appropriately lower the standard of assigning points on the basis of basic scores, and do not apply a one-size-fits-all approach. The appropriation of this fund must be approved by the villagers' congress, and at the same time, the development of local industries in towns and villages is advocated as economic support.
Merchants who participated in the "small points" to activate the "big moral rule" system construction meeting said that they would continue to provide good services
"Small points" activate the "big moral governance" system, and change the management model of the previous inclusive welfare policy to earn points for the current labor; Changing the past rural construction and employing a small number of people to participate in the current "national voluntary action"; Changing the previous village-level activities from "I want to participate" to the current "I want to participate", which fully reflects the multiple benefits of politics, economy, and society. At present, Tongyu County's "small points" to activate the "big virtue" system construction work has been promoted in 16 townships and towns in the county, 172 administrative villages, the county currently has a total of 155 contracted businesses, 36 points exchange points, and the village creation activities are continuing to be carried out.
Since the construction of the moral rule points system has been carried out, the social benefits have been obvious, which has not only solved the problem of grassroots governance, but also significantly improved the civilization of rural customs. The combination of various work of grassroots governance and "small points" has stimulated the endogenous motivation of the masses, the quality of villagers has been generally improved, the enthusiasm for participating in village affairs has also been greatly improved, and the cost of governance has been significantly reduced. After the use of the moral rule point system, the cost of grassroots governance in the village has been greatly reduced, but the governance effect has not been discounted, and it has truly been taken from the people for the people, and the model of "contracted business" and "interactive business" has also promoted the development of urban and rural economy to a certain extent.
Mountaineering and chiseling stones meet jade, and gold is seen when entering the water and sand. This work was awarded the "2022 Excellent Innovation Case of Propaganda, Ideological and Cultural Work in Jilin Province" by the Propaganda Department of the Jilin Provincial Party Committee, and won the "First Prize of the 2022 Jilin Province New Era Civilization Practice Volunteer Service Project Competition".
Source: Life Express (Reporter Li Xinxin, Zheng Dianfeng, Wu Jiaqi)