Everyone knows the brands of Huami OV, as well as Meizu, Glory, OnePlus, Redmi and so on, but there is another manufacturer that has become a national mobile phone brand that is not well known to the public, that is, Transsion. TRANSSION Holdings was founded in Shenzhen in 2013, when TRANSSION gave up the fiercely competitive European market and East Asian market, chose to take root in Africa, and within a few years counterattacked to become a national mobile phone brand in Africa and other countries, known as the "king of Africa", the highest market value once exceeded 200 billion.
So why have the current powerful Samsung, Apple and a number of domestic mobile phones failed to achieve such results in the African market? On the one hand, these brands may not feel that the African mobile phone market has potential at that time, and Transsion Jian went the wrong way, gained an in-depth understanding of the African market, and did a series of localized services on mobile phones to solve various user pain points.
For example, the headache of African users is different from the white pursued by domestic users, TRANSSION uses the white eyes and teeth of African users to locate, and strengthens exposure through algorithms, so that mobile phones can take portraits that are more in line with the aesthetics of local users, rather than only white teeth. Considering that users are more frugal, and there are many operators, and the signal is particularly unstable, Transsion has launched a four-card four-standby function, allowing users to have a signal wherever they go, and it is normal to change another card next month after this card package is used up.
Of course, although TRANSSION's various localization services are in place, considering the local economic level, the price of Transsion mobile phones is still very close to the people, and the minimum tens of yuan can be obtained, similar to the current domestic functional machines. And TRANSSION also takes into account the instability of electricity supply in Africa, and then the mobile phone has achieved 21 days of ultra-long standby, more interestingly, TRANSSION has advertising everywhere in Africa, and some places still use solar advertising panels, which can also be used as street lights when there is no electricity, which is also a benefit to the locals.
At present, the annual shipments of Transsion mobile phones have squeezed into the global TOP5, and have an unshakable position in the African market, and the technology is also constantly improving, and the products launched are not outdated in terms of configuration and function, even folding screen mobile phones have been made. Therefore, TRANSSION is also known as the most low-key domestic mobile phone, which made a fortune in overseas markets and became a veritable manufacturer!