Author: Listen
This article is reprinted with permission from Vista (ID: vistaweek)
The wind of the millennial retro trend has been blowing for several years, and now the biggest beneficiary has finally appeared-
Nokia, which has long been regarded as the "tears of the times", relaunched the model 3210 they produced in 1999 two days ago, and it sold out all at once.
@诺基亚Nokia官方旗舰店
Searching on major e-commerce platforms, 3210 in all colors is currently out of stock.
Even Nokia itself was unexpected, urgently replenishing production, and the next batch is said to be on sale at the end of May.
In the past, I disliked the small screen and few functions, "when the backup machine function is not enough".
Now it has become a fashion item, and more than 300 yuan can't be bought at a loss, and even the shortcomings have become advantages.
The camera pixel is not high, it is "comes with a retro filter", and it cannot be used to use WeChat DingTalk "It can be cut with work".
Some netizens even shouted the slogan directly: "Who said that my next mobile phone must be touchscreened?" ”
It's no wonder that this session of netizens love to follow the trend, after Nokia 3210 rushed to the hot search, it did give many people a little millennial shock.
Other people's mobile phones are packaged in cartons full of technology, but 3210 is sold in a cheap plastic case, and when unboxed, it is like buying a toy.
Other mobile phone brands launched new models, and at the press conference, they compared the screen size, the running speed, and the camera function;
Nokia sells 3210 in the live broadcast room, and the anchor plays it live so that everyone can listen to how loud the speaker of the mobile phone is.
Although it is a replica of the 1999 model, the 3210 still has a lot of "innovation" in pursuit.
For example, the charging port was changed to Type-C, which is now more common, and "it can be plugged in both forward and backwards".
You can listen to Himalayan and Migu music, and you can also pay with Alipay.
If you still feel that there are too few functions, it doesn't matter, netizens have already taken the initiative to think of a lot of usage scenarios for it.
The camera pixel is too low to be practical? What I want is the retro dermabrasion effect brought by this blur.
Do you know that the price of CCD cameras has increased several times now? Can you stand the CCD that can be called?
Can't brush Douyin, can't use WeChat, and it can't meet the basic requirements of contemporary people for mobile phones?
I just took it to the graduate school entrance examination party as a self-discipline artifact, and I wanted to be lazy to swipe my mobile phone, but finally found that only the greedy snake could play.
In fact, strictly speaking, this 3210 remake is not exactly a mobile phone launched by Nokia.
Back in 2016, Nokia licensed the brand to HMD, a company founded by several former Nokia managers.
HMD later put on the shelves a lot of retro-looking feature phones, trying to use Nokia's feelings and design to attract consumers, but there was no splash before.
It wasn't until the 3210 was snatched out of stock this time that everyone discovered how brainy its new machine design has been in recent years.
For example, in 2022, HMD launched a "Nokia Music Phone" with a red and white color scheme.
When Apple even had to buy a separate charging cable, this phone directly gave away Bluetooth headsets.
How do I charge my headphones without a case? Take a look at the picture below –
@大家测 2022 5710
"On the subway, others have to scramble to dig out the headphone case when listening to songs, and I directly pushed the back cover and took out the headphones, and the privilege has been fully reflected."
The Nokia 105, which sells for more than 200 yuan, has a big selling point of "tumbler design".
As the name suggests, it can be rocked back and forth on a table without falling over, even though I couldn't figure out who the target audience for this feature is.
@诺基亚Nokia官方旗舰店
The Nokia 800, known as "waterproof, dustproof and fall-proof", has a design highlight that "the screws are visible all over the body, and it is a real tough guy mobile phone".
It is said to be able to hold up to 1.5 meters of water for 30 minutes, so outdoor enthusiasts may enjoy it.
@诺基亚Nokia官方旗舰店
And this mobile phone does not use a flash to complete the lighting function like a smartphone, but specially adds a "professional outdoor-grade flashlight" at the top.
Walking at night opens up to give you an unobstructed view of the road in front of you.
The only downside is that the price is a little expensive, and it's not entirely because it's waterproof and drop-proof -
And because among several models, it is the only one that can share the Wifi hotspot with other mobile phones and computers.
In fact, before the explosion of 3210, these functional models from HMD were mainly positioned as elderly machines and standby machines.
In the promotional video of the official account, the "big character display" and "big button" will be emphasized, which is obviously a selling point for the elderly group.
It's just that nowadays, the elderly also have to brush Douyin to chat on WeChat, which seems that these feature phones that can only make calls and send text messages are particularly chicken.
So much so that HMD later began to develop its own brand of mobile phones, because it was really difficult to live only to make Nokia feature phones.
Until 3210 completely turned over - recently, under Nokia's official blog, netizens have been calling on Nokia to hurry up with other classic models.
With the explosion of Nokia 3210, there has been a wave of enthusiasm on the Internet for the discussion of ancient mobile phone brands.
Everyone once again nominated those mobile phone manufacturers who contracted childhood, Nokia, Sharp, LG...... Sighing and nostalgic, like reading a celebrity in a history book.
But just as Yu Hua, Feng Jicai, and Bill Gates are all alive (bushi, many mobile phone manufacturers haven't actually fallen down, and they're not stagnant.
In the case of Nokia, the last thing many people remember was in 2013, when it announced that it would sell its mobile phone business to Microsoft.
A sad quote from the CEO at the time is still circulating on the Internet: "We didn't do anything wrong, but I don't know why we lost." ”
But after giving up the mobile phone business, Nokia decisively began to transform into a telecommunications equipment supply.
It is now the world's third-largest telecommunications equipment manufacturer, ranking 280th on the top 500 list last year.
And Nokia also has a large number of communications-related patents - as long as a 5G phone uses their patents, mobile phone manufacturers need to pay Nokia a patent fee of 3 euros.
Netizens are still worried that Nokia will miss this wave of traffic, and as a result, they silently make hundreds of millions of dollars in profits every year.
Like this, mobile phone manufacturers that have succeeded in transforming their businesses from other businesses include BlackBerry.
It was the high-end brand that specialized in full-keyboard mobile phones back then.
In 2016, BlackBerry officially announced that it would stop developing and producing smartphones, and now the company's most profitable business is developing the underlying operating system for cars.
The biggest "financiers" are Audi, Mercedes-Benz, Volvo and other wealthy car companies.
In terms of vehicle-controlled autonomous driving, the market share of BlackBerry's QNX system has even reached 90%.
There are also some mobile phone manufacturers who continue to make mobile phones after fading out of the public eye.
For example, LG, the Korean brand that became the favorite of high school girls with its "lollipop" and "ice cream" models, did not completely stop its mobile phone business until 2021.
LG's ice cream phone, the case can flash to the ringtone and music. @爱锋数码商行
I have been constantly releasing new models before, and there have been a lot of brain-opening designs, such as the following "two-screen" folding mobile phone.
"Fighting the king while eating chicken, you can use the same mobile phone to pit 7 teammates."
@波哥评测
LG出的最后一台智能手机叫做"LG wing"。
If you look at the appearance, you'll see why it's called that...... may also know why LG can't continue to make mobile phones.
@六洋来了
There is also the Japanese Sharp mobile phone, the most iconic design of the year was that the opening and closing of the lid would make a "click" mechanical sound.
In 2010, Niu Li also took it to the Spring Festival Gala.
Although Sharp has not been able to return to the Chinese market in recent years, it has always been a mainstream brand in Japan and has sold very well.
Last year, it held the second largest market share in Japan, behind the iPhone, and also had a Leica co-branded model.
From a business point of view, the "white moonlight" mobile phone manufacturers have indeed been moving forward - either transforming in time or keeping up with the current consumer trends.
But for those who miss them, it also means that they have lost their aura from the "millennium" and become more and more boring.
At the beginning, just by the "click" sound of opening the lid, you could hear that the mobile phone that the classmate just bought was the latest model of Sharp.
But today's Sharp phones are not much different from other Android machines in terms of appearance and function.
Motorola is about to launch a new model with a wooden back cover, and many veteran electronics enthusiasts who have been amazed by the moto X are excited.
It was the first time that a mobile phone manufacturer had brought wood to a smartphone, and everyone was amazed by the novelty.
But after looking at the promotional image of the new machine, many people are disappointed to find that it is still the same streamlined body, and the camera module behind it is square and prominent.
Motorola's upcoming new machine.
The craftsmanship is definitely more sophisticated and mature, but it can no longer find the rough but spiritual temperament of moto X.
Or maybe people have already seen too many products, and it is difficult to be amazed by a mobile phone or a design.
is like a star who was popular more than ten years ago, even if he returns to the stage after things are wrong, it is difficult for the audience to find the same experience as at the beginning.
Or it can be said that Nokia relaunched 3210, just like Wang Xinling sang "Love You" in Sister Lang, and the puppet CPs reunited on variety shows.
It's not the brands and products themselves that make everyone scream, but the era they represent.
In fact, many netizens who grabbed 3210 in the first batch have begun to regret it.
For example, when I saw "I can use Alipay", I rushed it, but it turned out that I had to log in with a smartphone or link a relative's account first.
And you can only use the function of displaying the payment code, and you can't scan the shared bicycle or take the bus or subway.
For people who have used smartphones since childhood, the 3210 can't even achieve a lot of "basic functions of a mobile phone".
Can't connect to wifi, can't go down the APP, and can't do as many things as a smart bracelet.
The photo function that has been blown up is not as fragrant as imagined. Many people say that the quality of the photos is too poor, and they can't shoot the grinding atmosphere of CCD at all.
The camera of 3210 is only 200W pixels, and the most common small surveillance cameras in these years are 400W pixels, and 200W is basically the level of door lock photography.
Not to mention that after the fire is out of stock, the price is also rising.
The official flagship store sells for 375 yuan, and the second-hand bought online has been fried to nearly 500 yuan.
Many people have said: "With this money, I might as well buy a CCD directly." ”
But the reason why everyone can be so fond of an old model 25 years ago has little to do with "cost performance".
More than anything else, electronics have always been the clearest sign of the passage of time.
Even electronic products from different eras have represented and even shaped the lifestyle of that era to a certain extent
。
In many recent time-traveling romance dramas, the protagonist goes back to the past through an ancient electronic product.
For example, the cassette tapes and Walkman in "I Want to See You" are naturally reminiscent of video stores full of tapes and CDs on the street, and headphones that were secretly hidden in the sleeves of school uniforms when they were students.
Lin Beixing, the heroine of "Twinkle Twinkle Twinkle Star", leaned on a Nokia mobile phone to delete text messages, and had to travel back to 2010.
At that time, the unit of mobile phone memory was still MB, and if there were too many text messages, you had to carefully sift through them, and then delete them painfully.
Nowadays, we have a much larger memory space on our mobile phones, and we can chat for thousands of words on chat software anytime and anywhere without worrying about phone bills.
Every text message sent is carefully considered, and every text message received is cherished - it is a solemnity that only belongs to more than ten years ago.
The Nokia 3210 is not even a "qualified modern phone" at the moment.
But this "outdated" makes it seem like a time machine from the past, taking people back to those blurry days shrouded in warm filters for a while.
Science and technology are developing rapidly, and new technologies and products will appear every once in a while.
People have not yet been squeezed by life into parts that they dare not stop, and they are still full of yearning for the future.
Under a post discussing that 3210 cannot be used on WeChat, some netizens left a message:
The boredom of the current fast-paced mechanical life will not disappear, and this "retro tide" wind may continue to blow.
Major ancient mobile phone manufacturers, the next time is for you to show your talents.
This article is reprinted from [Vista to see the world]