Remember last year
"Treasure Garment Factory Store" Zhenmeng clothing?
Recently, it's on fire again!
Although the front of the Zhenmeng Garment Factory store on Nanheng Street in Zhujing Town is small, the clothing styles inside are diverse. Thanks to the "front shop and back factory" business model, super high cost performance, excellent product quality and affordable prices, in recent years, the clothing here has been quite popular with the public.
Founded in 2005, Shanghai Zhenmeng Garments, mainly engaged in OEM processing in the early stage, mainly export, and gradually shifted from export to domestic sales after creating its own brand "Sinobu" in 2021. With the advent of the self-media era, since March this year, Zhenmeng clothing began to try online live broadcasting, every Wednesday and Saturday on WeChat Channels live broadcast to bring goods, operator Lv Linchen also came to the front from behind the scenes, and became an anchor himself.
In Jinshan, entrepreneurs are anchors, and Lv Linchen is in the forefront. "Since the media era, everyone is engaged in live broadcasting, and since I didn't recruit a suitable anchor at the beginning, I went on my own. I didn't expect the effect to be good. As an entrepreneur, Lv Linchen dares to try and is willing to accept challenges, "Although he is not young, he still has to keep pace with the times." ”
However, the process of trying new things is not an easy task, "from a live broadcast rookie slowly began to explore, from the decoration of the live broadcast room, the preparation of live broadcast equipment, to debugging lighting and shooting angles, preparing scripts, all hands-on", talking about the initial live broadcast, Lv Linchen said, "At the beginning, in order to test the traffic, I insisted on broadcasting for 3 hours a day, broadcast continuously for a week, and then felt that my voice was dumb and too tired. ”
From being worried at the beginning and speaking unnaturally to the camera, to now calmly coping and interacting with fans from time to time, Lv Linchen gradually found a feeling. The hard work paid off, and a few days ago, a single small fragrant coat sold nearly 50 pieces at once in the live broadcast room. "The power of the Internet has really brought new hope to our traditional manufacturing industry." Lv Linchen said.
Now, Lv Linchen's live broadcast room is not only a platform for bringing goods, but also a small world for communication between her and customers. "Our live broadcast room is more close to the people, first make friends, and then become fans and consumers." Lv Linchen believes that doing live broadcasts must first establish trust with fans, only in this way can we truly achieve online and offline drainage.
"On the basis of mutual trust, many friends in the urban area have directly purchased clothes in my live broadcast room, and the return rate of products sold from our live broadcast room has been zero so far," Lv Linchen said confidently, "Although from the perspective of the number of fans, I am not a big anchor, but after doing the live broadcast, my popularity in Jinshan has become higher, and I have been recognized by so many friends, which makes me have more motivation." ”
As a new type of sales channel, live streaming can effectively drive sales, but from the perspective of long-term development of the brand, Lv Linchen always adheres to the ingenuity concept of "product first". She often said: "Whether the sales are good or not, it is still necessary to speak for the quality of the product."
Zhenmeng
"Originally, we were engaged in OEM processing, mainly exported abroad, and last year we started to create our own brand. My original intention in making clothing is to give consumers products with a high letter-price ratio, so that domestic exports abroad are transformed into foreign imports into domestic ones, and good things are brought in to lead Kingsoft fashion. Lv Linchen also revealed, "In the future, we will cooperate with the e-commerce sector of the subway, and we can see our clothing in the women's clothing area of the e-commerce sector of the metro mini program in Shanghai, Tianjin and Suzhou." ”
While doing a good job as a clothing brand, Lv Linchen has also been trying to do something for the society and contribute his own strength. As the honorary director of the Honorary Village Neighborhood Committee of the Bell Tower Neighborhood Committee of Zhujing Town, Lv Linchen actively participates in public welfare, comforts the elderly in the community, cares for the children in the community, takes them to open labor education, and acts as a good off-campus counselor for the children. "I plan to do this work better and longer," Lu Linchen said.
Reporter & Editor丨Chen Weiting Weng Yu
Responsible Editor | Weng Yu