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Summer is coming to an end. Consumption data released by Statistics Finland shows that retail sales of sporting and recreational goods increased by 10.5% in the first half of 2023. With the continuous growth of sports consumption, what new scenarios and new models will emerge? Which trendy sports equipment is the most popular?
Walking into this flight experience center in Shunyi, Beijing, the instructor parachutes the children before the "hollow flight".
With the belly facing down, the body open, the legs straight, after completing such a standard flight maneuver, you can smoothly fly more than 10 meters in the air in this cavity, simulating the feeling of skydiving.
The National Development and Reform Commission and the General Administration of Sports jointly issued the "Implementation Plan for the Shortcomings of National Fitness Facilities in the 14th Five-Year Plan Period", and the "flight camp" was officially included in the public service of outdoor sports. At present, Beijing, Heilongjiang, Jiangsu and other places are actively promoting it.
Relying on the advantages of terrain, Huafei Aviation Flight Camp in Pukou District of Nanjing City combines paragliding with horseback riding, off-road go-karts and other projects to form a new sports consumption model of air-ground linkage.
Nenjiang Morgan, China's northernmost skydiving base, has received visitors from other places in recent days. The cool weather and beautiful scenery make skydiving, which is already exciting, more and more popular.
As an aviation camp that provides aviation knowledge, aviation sports training, and recreational flight services for the general public, the China Aviation Association is currently planning to integrate and build more than 20,000 camps to further release huge consumption potential. Low-altitude field.
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"Night exercise" is popular, driving consumer demand
As the summer heat passes, outdoor recreation is becoming more common in more and more places. Rich sports modes such as night running, cycling, and night sports markets provide more scenarios for sports consumption. At the same time, stadiums across the country have extended their opening hours and increased the number of matches to meet consumer demand.
At 8 p.m., in a park in Meizhou, Guangdong, a group of people wearing quick-drying suits were preparing to warm up, while on the plastic track on the other side, many people had already started running. Comfortable running tracks, charming night views and professional sports equipment make them feel the fun of sports.
Comprehensive data from major e-commerce platforms shows that with the gradual increase in people's demand for sports and fitness, the consumption trend of outdoor products has increased, and specialization, intelligence and portability will become the first choice of consumers.
Through the analysis of mobile phone signal trajectory, it is found that from 19:00 to 22:00, the number of people in professional facilities such as gyms and stadiums also increased significantly. Beijing National Olympic Sports Center, National Aquatics Center, Shanghai Hongkou Football Stadium, Sichuan Provincial Stadium and other sports increased the most.
In Zhengzhou, Henan, the reporter saw that a new "market + sports" competition was being staged. Right now, this so-called "flying football game" is attracting many consumers. By controlling the joystick to control the direction, the drone football can fly in the air. During the match, players from both sides use this spherical aircraft for soccer matches.
In addition, wing-powered drones, children's roller skating, martial arts competitions, fun bowling and other sports are also popular in the sports market. In addition to experiencing various sports events, the neighborhood also has a cultural and creative market, which gathers sports trend products and attracts fitness enthusiasts to exercise.
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