Although it is said that the physical store business is not easy to do now, but there are still many people running to the catering industry, all kinds of restaurants are emerging in an endless stream, the reason is very simple, the people take food as the sky, and now many young people do not cook themselves, so the catering industry is always hot.
Today to introduce is a Yunnan uncle, opened several restaurants are fruitless, did not expect that the last time he opened a restaurant, he actually attracted many diners with a dollar of kimchi fish, monthly income of 200,000, in a year he realized his dream of wealth, the surrounding peers are almost envious crazy.
<h1>Case background</h1>
Uncle Zhou is a Native of Pu'er, Yunnan, learned to cook when he was young, and later went to many restaurants to work, there is a saying called "remember riding bamboo horses when you are young, look at the white-headed man again", a few decades have passed, although it has been working for so long, he is also a proper chef level. But Uncle Zhou didn't have much savings, so he also decided that he should go to the sea to start a business.
With experience in the catering industry, Uncle Zhou opened a hot pot restaurant, originally he thought that the business must be very hot, but the fact told him that it is not so simple, although the store can be full every night, but in fact it does not make money, the profit of the hot pot shop is in the back of the table, but the source of customers is not enough.
After that, Uncle Zhou opened two more hotels, but the business was soon gone, and at this time, not only did Uncle Zhou's own savings disappear, but he also owed a lot of debts.
Fortunately, Uncle Zhou was not discouraged, as the saying goes, debts are not pressed, after several entrepreneurial failures, Uncle Zhou once again opened a restaurant, and this time, his fate has finally changed dramatically.
Drawing on the experience of several failures in the past, this time Uncle Zhou focused on starting from marketing means, in the past he thought that his dishes tasted superior, but now this era of wine is also afraid of deep alleys, many restaurants actually taste general, but will do publicity, but often full of customers.
Uncle Zhou saw this clearly, and thus saw the road to wealth, so what method did he use to make his monthly income of 200,000? Let's reveal it in a moment.
<h1>Specific actions</h1>
One, one dollar kimchi fish
Uncle Zhou Restaurant launched an activity, that is, one dollar kimchi fish, as long as customers spend in the restaurant, then you can enjoy the specialties of the restaurant for one dollar, in fact, chef Zhou combined with local characteristics made of kimchi fish.
Second, eat and send cash
In addition to allowing customers to enjoy one dollar kimchi fish, Uncle Zhou also launched a cash-free activity, as long as customers eat in the restaurant, they can get the cash given away by the restaurant.
Many people will say, Uncle Zhou, isn't this losing money and making money? The preferential force is so large that it is impossible to recover the cost, but Uncle Zhou is not a fool, and it is with these two tricks that Uncle Zhou successfully paid off his debts and made a lot of money.
It is more and more difficult for bosses to do business now, what is the main reason? The mind is not open, the idea is not right, how you play is a loss of money. If you are not doing business well now, it is recommended that you take a look at it more and learn more about the business routines of the master. There are more than 500 sets of classic real cases in the column, hoping to help you avoid detours.
<h1>Profit analysis</h1>
First, the restaurant's one-dollar kimchi fish is indeed true, Uncle Zhou printed the business card, let the clerk go to each place with a lot of traffic to distribute, as long as the customer who holds the business card, can go to the restaurant with one dollar to enjoy the kimchi fish worth 50 yuan.
Of course, this has a premise, that is, customers need 2 or more people, and the activity only lasts for 5 days, and only 20 business cards are distributed every day.
In fact, this yuan kimchi fish is just a gimmick, the purpose is to attract customers, as long as 2 or more customers to the restaurant to consume, then it must not only order kimchi fish, but also store other vegetarian dishes or drinks, and the cost of kimchi fish itself is not high, as long as the customer is slightly more, you can share the cost.
Second, the second trick is the key to profitability, as long as the customer enters the restaurant, then Uncle Zhou will tell them to eat and send cash activities, but there is also a premise, that is, customers need to recharge 50 yuan to become members.
As long as the customer becomes a member, then the restaurant will give him 5 consumption coupons worth 20 yuan, the consumption coupon needs to be more than 70 yuan to be used, and each consumption coupon is used up, and the customer can get 10% of the total consumption of the consumption coupon.
This 10% will be stored in the customer's member account as a consumption quota, as long as the consumption limit is 1000 yuan, then the customer can get 1000 yuan in cash.
For example: if the customer really wants to get 1,000 yuan in cash, then it needs to spend 100 million yuan, and even if the customer is given 1,000 yuan, the restaurant consumption is 9,000 yuan, and the profit of the restaurant is high because the profit of various dishes is enough to spread the cost low.
Although it is said that a part of the profit will be given up in the early stage, but the later stage of the restaurant will soon be able to recover the cost, and for customers, they will feel that they have taken advantage of the big advantage, so they will be more willing to spend at Uncle Zhou's restaurant, as long as there is a long-term source of customers, then the restaurant will soon be able to make a profit.
Well, today's case is shared here. Of course, this is only a small case of the catering industry, and there are many clever tricks that have not been said. I often say that in doing business, we must grasp the overall situation and master the small means! What others don't expect you to do is an opportunity to make money. When you don't know what to do, see how smart people do business.